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Semi-permanent shades, including NEW! Wild Ride collection - Acid Spill, Cosmic Daze, First Base, Iced Skater and Clouded.

5 models with brightly colored hair which used Wild Ride semi collection.

NEW Pulp Riot Wild Ride

5 new semi-permanent shades that provide bold, bright & electrifying color results – First Base, Cosmic Daze, Clouded, Acid Spill, Iced Skater. Straight out of the tube shades you’ll want to get your hands on, perfect for any springtime transformation & festival season. Can be used on all different hair types & textures!

Blue haired model using the new Wild Ride collection

NEW Pulp Riot Wild Ride

5 new semi-permanent shades that provide bold, bright & electrifying color results – First Base, Cosmic Daze, Clouded, Acid Spill, Iced Skater. Straight out of the tube shades you’ll want to get your hands on, perfect for any springtime transformation & festival season. Can be used on all different hair types & textures!

Pulp Riot Professional


Pulp Riot is intensely vivid. Our color is bold and vibrant, from electric rainbows, to extreme blondes, flaming reds, and inky blacks. Our products are 100% vegan and never tested on animals. We give you the tools to create the hair of your clients dreams, and to care for it too. You are the artist. Hair is the canvas. Pulp Riot is the paint.