Shop the Look!

Free-paint with Clay Lightener and pair FACTION8 Permanent Color with Liquid Demis for seamless, healthy results. Prep your blow dry with Liverpool Root Lifter to add volume and dimension to fine hair.

Model with brown hair and subtle highlights

Shop the Look!

Free-paint with Clay Lightener and pair FACTION8 Permanent Color with Liquid Demis for seamless, healthy results. Prep your blow dry with Liverpool Root Lifter to add volume and dimension to fine hair.

Pulp Riot Professional


We initially launched our brand with 16 shades of vibrant and bold semi- permanent colors in 2016, and quickly became the market leader in that category. Since the initial launch, we’ve created over 200 products, mostly designed to reach a broader market, including every day grey root touchups with our critically acclaimed permanent color line called Faction8. Now, with Pulp Riot, artists can get a complete range of products for every type of client.