Shop By Collection
Blue background, Pureology logo, four models
Blue background with palm tree, cali color state of mind, Pureology, PURE Performance, PURE intentions, PURE luxury
Blue Background, 100% Vegan Formulas, Zero Sulfate, antifade complex for all hair types, 95% PCR Materials, Paraben & Mineral Oil Free

Pureology Professional Color Care


Pureology knows color care. Born in California, they appreciate the importance of vibrant color and tend to hair needs as diverse as their home state’s landscape. One of the first to develop clean, dual-benefit formulas that still deliver results. They know what’s inside is as important as what’s out, so use a carefully selected balance of naturally-derived ingredients blended with high-performance ones that both treat and protect – no harmful parabens, mineral oils or harsh sulfates ever added. The proof is in the payoff. That’s why 20 years later, they’re still the #1 professional, clean color care brand.