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What It IsCreamy, luxurious shampoo that deeply hydrates normal to thick dry, color-treated hair.
What It DoesThirst-quenching formula provides superior moisture, touchable softness and extraordinary color protection.
What Else You Need to Know
• Key ingredients include Jojoba, Green Tea, and Sage.
• Signature aromatherapy blend of Lavendar, Bergamot, and Patchouli.
• ZeroSulfate, 100% Vegan Formula.
Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
Apply to wet hair, later, and rinse. Follow with Hydrate Conditioner.
AQUA / WATER / EAU, SODIUM COCOYL ISETHIONATE, DISODIUM LAURETH, SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL, SARCOSINAT, GLYCOL DISTEARATE, COCAMIDOPROPYL BETAINE, GLYCERETH-26, DECYL GLUCOSIDE, COCONUT ACID, SODIUM HYDROXIDE, SODIUM ISETHIONATE, PARFUM / FRAGRANCE, CITRIC ACID, PPG-5-CETETH-20, DIVINYLDIMETHICONE/DIMETHICONE COPOLYMER, SODIUM CHLORIDE, POLYQUATERNIUM-7, AMODIMETHICONE, COCO-BETAINE, POLYQUATERNIUM-10, PROPYLENE GLYCOL, PEG-55 PROPYLENE GLYCOL OLEATE, LINALOOL, CARBOMER, C11-15 PARETH-7, BENZOIC ACID, LAURETH-9, BUTYLENE GLYCOL, GLYCERIN, LIMONENE, GERANIOL, TOCOPHEROL, BENZYL ALCOHOL, TRIDECETH-12, SALICYLIC ACID, SODIUM BENZOATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, MAGNESIUM NITRATE, C12-13 PARETH-23, C12-13 PARETH-3, BENZOPHENONE-4, TETRASODIUM EDTA, PHENOXYETHANOL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, WHEAT AMINO ACIDS, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, CI 60730 / EXT. VIOLET 2, METHYLCHLOROISOTHIAZOLINONE, HYDROLYZED SOY PROTEIN, SORBIC ACID, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, POTASSIUM SORBATE, DISODIUM EDTA, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ASCORBIC ACID, CAMELLIA SINENSIS LEAF EXTRACT, ROSA CENTIFOLIA FLOWER EXTRACT, ALOE BARBADENSIS LEAF EXTRACT
Rated 5 out of 5 by testset from best shampoo ever brought this awhile back.... makes my hair so great! love it.
Date published: 2022-05-20
Rated 5 out of 5 by Leah from LOVE Hydrate Smells like a spa, makes hair so silky/soft, and is best for regular to thick hair. Thinner hair needs to use Hydrate Sheer.
Date published: 2022-03-22
Rated 5 out of 5 by Lindsey from Love the smell . The best shampoo out there . All our guests love the hydrate .
Date published: 2022-01-28
Rated 1 out of 5 by Anonymous from Scammed out of my online purchase!!!! I never received this order so I sincerely hope I’m being reimbursed like James my customer service rep said I was. Not sure why they are asking me to review products after I reported NEVER receiving them!! Very frustrating! These were for a Christmas gift & zero empathy or trying to help. Told to go to local store if I needed them in time & told the store probably won’t honor the prices since they are two separate entities. Luckily the local store manager was awesome and honored pureology sale prices! I’m very frustrated with this whole transaction though! Usually salon centric is very good about shipping, this time something was screwed up & customer service was lacking for the online store help!!! I better receive a refund !!
Date published: 2021-12-21
Rated 5 out of 5 by 1sweetkpa from Hydrate Great shampoo that is color protecting & little bit goes a long way with all Pureology products.
Date published: 2021-11-18
Rated 5 out of 5 by TINA from Buy this Shampoo Wonderful Hydrating Shampoo. I sell this in my salon and customers love it.
Date published: 2021-07-07
Rated 5 out of 5 by Jennifer from Pureology is my jam. I love pureology. I have been using It exclusively for 6 years. I have tried other products but with Arizona’s hard water there is just nothing that feels as clean, smells as good and keeps my hair hydrated quite like pureology
Date published: 2021-05-20
Rated 5 out of 5 by Katy S from Hydrate shampoo Great for hilighted, cool lored hair! The shine and conditioning benefits are amazing
Date published: 2021-04-17
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