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Ouidad


For over 30 years, Ouidad has perfected a unique customized approach for every curly, coily, and wavy hairtype. With a deep understanding of curly hair's unique needs, Ouidad has developed a collection of innovative formulas that nourish, define, and tame unruly curls. Say goodbye to frizz and hello to defined, bouncy curls with Ouidad's Curl Enhancing Shampoo. This gentle yet effective formula cleanses your hair without stripping away its natural oils, leaving your curls clean, hydrated, and ready to shine.Achieve long-lasting, touchable curls with Ouidad's Curl Defining Gel. This lightweight, non-sticky gel provides the perfect amount of hold and definition, without weighing down your curls. Keep your curls hydrated, nourished, and protected with Ouidad's Moisture Lock Leave-In Conditioner. This lightweight, leave-in formula provides intense moisture and helps to detangle your curls, making them more manageable and less prone to breakage.

Others may talk to curls, but only Ouidad speaks their language. Ouidad is the original professional curl expert with one iconic idea—let curls be curls.