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Ouidad

The Original Curl Expert

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Ouidad Professional

For over 30 years, Ouidad has perfected a unique customized approach for each curl type; curly, coily, and wavy. The Ouidad philosophy knows curls inside and out. We’ve sourced the most sophisticated ingredients to create the ideal, targeted formulas for every curl type, in every condition.  


Others may talk to curls, but only Ouidad speaks their language. Ouidad is the original professional curl expert with one iconic idea—let curls be curls.