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New & Noteworthy

Redken product on pink background

Lightweight Liquid Conditioner

Vitauthority collagen burn product on pink background

NEW! VV Technology

Intense Neutralization

Assortment of Matrix products on green background

NEW! Food For Soft

assortment of L'oreal products on multi colored background

5 NEW! Must-Have Pearls

Free! developer w/6+ shades

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NEW! Mirrorball High Shine

Get Shiny Hair from Every Angle

Assortment of Joico products on white background

Stock Up & Save

On LumiShine Demis

Assortment of Sigma products on white background

NEW! Sigma Beauty

Experience quality & innovation

NEW ARRIVALS