Premiere San Antonio is the must-attend event for beauty professionals in the Southwest. Now in its fourth year, this growing show brings the full Premiere experience to a vibrant, creative city—connecting passionate professionals and students with the industry’s top brands, educators, and influencers. Designed for those ready to elevate their craft and grow their careers, it’s the place to discover trend-setting techniques, get hands-on with the latest tools, and unlock exclusive show-only deals. From hair, barbering, and nails to skincare, spa, wellness, and makeup, Premiere San Antonio delivers top-tier education, meaningful connections, and fresh inspiration for every beauty artist looking to thrive.
Premiere San Antonio is the must-attend event for beauty professionals in the Southwest. Now in its fourth year, this growing show brings the full Premiere experience to a vibrant, creative city—connecting passionate professionals and students with the industry’s top brands, educators, and influencers. Designed for those ready to elevate their craft and grow their careers, it’s the place to discover trend-setting techniques, get hands-on with the latest tools, and unlock exclusive show-only deals. From hair, barbering, and nails to skincare, spa, wellness, and makeup, Premiere San Antonio delivers top-tier education, meaningful connections, and fresh inspiration for every beauty artist looking to thrive.
LOOK AND LEARN | CLASS LEVEL: EXPERIENCED | EARN PROREWARDS! Experience the art of creating smooth healthy and long lasting silk press results in this demo class featuring Ouidad & Bio Ionic. Learn how to prep protect and press textured hair using pro techniques and the latest innovation that deliver shine without compromise. Discover the ideal balance of heat & hydration plus pro tips for maintaining movement and softness. Perfect for stylists look to elevate their smoothing service while honoring the health & beauty of natural texture.
LOOK AND LEARN | CLASS LEVEL: EXPERIENCED | EARN PROREWARDS! Experince the art of creating smooth healthy an dlong lasting sild press results in this demo class featureing Ouidad & Bio Ionic. Lean how to prep protenct and press testured hair using pro techniques and the latest innovation that deliver shine without compromise. Discover the ideal balance of heat & hydration plus pro tips for maintaining movement and softness. Perfect for stylists look to elevate their smoothing service while honoring the health & beauty of nautral texture.
LOOK AND LEARN | ZOOM CLASS | CLASS LEVEL: EXPERIENCED | EARN PROREWARDS! Experience the art of creating smooth, healthy, and long-lasting “straight natural” results in this demo class featuring Ouidad and Bio Ionic. Prep, Protect, and Press textured hair using professional techniques and the latest tool innovations that deliver shine without compromise. Discover the ideal balance of heat and hydration plus protips for maintaining movement and softness
Class type
Digital Live Interactive
:
Digital LIVE Interactive, Virtual
LOOK AND LEARN | ZOOM CLASS | CLASS LEVEL: EXPERIENCED | EARN PROREWARDS! Experience the art of creating smooth, healthy, and long-lasting “straight natural” results in this demo class featuring Ouidad and Bio Ionic. Prep, Protect, and Press textured hair using professional techniques and the latest tool innovations that deliver shine without compromise. Discover the ideal balance of heat and hydration plus protips for maintaining movement and softness
Class type
Digital Live Interactive
:
Digital LIVE Interactive, Virtual
LOOK AND LEARN | ZOOM CLASS | CLASS LEVEL: EXPERIENCED | EARN PROREWARDS! Experience the art of creating smooth, healthy, and long-lasting “straight natural” results in this demo class featuring Ouidad and Bio Ionic. Prep, Protect, and Press textured hair using professional techniques and the latest tool innovations that deliver shine without compromise. Discover the ideal balance of heat and hydration plus protips for maintaining movement and softness
Class type
Digital Live Interactive
:
Digital LIVE Interactive, Virtual
LOOK AND LEARN | BEAUTISTA | CLASS LEVEL: EXPERIENCEDLearn the #1 requested service by textured guests: the Silk Press. Master the Mizani Press Agent System?from product ratios to heat technique and at-home care?to deliver flawless, lasting results that build client trust and drive retail sales.KEY TAKEAWAYS:- Retail-driven product recommendations- Heat settings for smooth, lasting results- Client care for longevity & loyalty
Class type
Digital Live Interactive
:
Digital LIVE Interactive, Virtual
LOOK AND LEARN | BEAUTISTA CLASS | CLASS LEVEL: EXPERIENCED Curate a refined, impactful social media identity that reflects your artistry and professionalism behind the chair. This course empowers stylists to create visually compelling content, grow with intention, and position their brand with the elegance that will leave a lasting impact. Top 3 Class Takeaways: - Refined Brand Identity & Visual Storytelling: Attendees will learn how to craft a cohesive, on-brand social media presence that authentically reflects their artistry and professional values. - Strategic Growth with Purpose: They’ll gain insight into intentional content planning, audience engagement, and analytics—helping them grow their platform with clarity and consistency. - Confidence in Content Creation: Stylists will leave empowered with tools and techniques to produce visually compelling content that resonates with their ideal clientele and elevates their brand in the digital space.
Class type
Digital Live Interactive
:
Digital LIVE Interactive, Virtual
LOOK AND LEARN | BEAUTISTA | CLASS LEVEL: EXPERIENCEDLearn the #1 requested service by textured guests: the Silk Press. Master the Mizani Press Agent System?from product ratios to heat technique and at-home care?to deliver flawless, lasting results that build client trust and drive retail sales.KEY TAKEAWAYS:- Retail-driven product recommendations- Heat settings for smooth, lasting results- Client care for longevity & loyalty
Class type
Digital Live Interactive
:
Digital LIVE Interactive, Virtual
LOOK AND LEARN | BEAUTISTA | CLASS LEVEL: EXPERIENCEDLearn the #1 requested service by textured guests: the Silk Press. Master the Mizani Press Agent System?from product ratios to heat technique and at-home care?to deliver flawless, lasting results that build client trust and drive retail sales.KEY TAKEAWAYS:- Retail-driven product recommendations- Heat settings for smooth, lasting results- Client care for longevity & loyalty
Class type
Digital Live Interactive
:
Digital LIVE Interactive, Virtual
LOOK AND LEARN | BEAUTISTA | CLASS LEVEL: ESSENTIALDoes scalp health dictate your clients' texture performance and satisfaction? The beauty of natural texture?whether it?s a loose wave or a tight coil?is entirely dependent on the health of the foundation. A compromised scalp can lead to lackluster curls, breakage at the root, and inconsistent patterns. This Biolage class is designed to empower you with a "Scalp-First" approach, ensuring that every texture service you provide begins with a healthy, balanced environment for optimal curl definition and growth.>>KEY TAKEAWAYS:- Master Scalp Analysis for Texture Specialists: Learn to confidently identify scalp conditions that uniquely impact textured hair, such as dryness, congestion from heavy styling butters, and sensitivity due to tension or protective styling.- The Science of Texture Focus: Understand how scalp health directly influences the moisture-to-protein balance and elasticity of Type 2?4 hair patterns.- Discover Targeted Biolage Solutions: Explore the Biolage scalp care range and learn how to pair specific treatments with texture-enhancing products for immediate results and long-term hair integrity.- Customize Holistic Regimens: Move beyond basic washing. Learn to develop personalized treatment plans that address the dual needs of a thirsty scalp and thirsty texture.- Enhance Your Service Menu: Learn how to position specialized scalp treatments as essential "Texture Primers," increasing client loyalty and boosting revenue through high-value add-on services.
Class type
Digital Live Interactive
:
Digital LIVE Interactive, Virtual
LOOK AND LEARN | BEAUTISTA | CLASS LEVEL: ESSENTIALTired of predictable color? Ready to be rebellious, and let your creative impulse take over? It is time to dive into the vivid world of Pulp Riot and its endless possibilities. Learn how to “Get the Look” from our latest collection. Starting with how to get the perfect canvas, to then go into the Color Technique, in addition custom formulations. KEY TAKEAWAYS:-Color application techniques-Artistic Individuality-Formulation
Class type
Digital Live Interactive
:
Digital LIVE Interactive, Virtual
Master colorist Melanie Hasson shares her blueprint for creating rich, high-impact reds without prelightening, utilizing exciting new shades in the iNOA color portfolio. This master class will empower you to create salon-exclusive reds that are both on-trend and low maintenance.
Ready to break the rules and build your business? Join us after hours for an exclusive, hands-in workshop designed to push your creative boundaries and maximize your revenue. We’re combining theory with interactive, hands-in training so you can step out of your comfort zone and master intentional mapping. Learn how to work smarter, not harder, to instantly boost your ticket price behind the chair using high-impact, everyday placement techniques.KEY TAKEAWAYS:- INTENTIONAL COLOR BLOCKING: Analyze head shapes and hair movement to deliver custom, bespoke placement for every individual client, saving you time and making you more money.- EXTENSION UPSELLS: Significantly increase your service tickets by adding damage-free, non-committal creative color to hair extensions.- HIGH-IMPACT COLOR FUSION: Blending semi-permanent formulas into traditional color services, upgrading standard appointments into premium, vibrant results.
HANDS-IN | CLASS LEVEL: EXPERIENCED | EARN PROREWARDS! Master the versatility of textured hair by learning how to create flawless silk presses and elevate them into polished, long-lasting updos. In this class, stylists will explore the techniques, product knowledge, and heat control needed to achieve a smooth, high-shine silk press while maintaining the integrity of the hair. From there, we’ll transition into styling strategies that transform that sleek foundation into elegant, creative updos suitable for events, bridal, and everyday glamour.
HANDS- IN | CLASS LEVEL: EXPERIENCED | EARN PROREWARDS! Master the versatility of textured hair by learning how to create flawless silk presses and elevate them into polished, long-lasting updos. In this class, stylists will explore the techniques, product knowledge, and heat control needed to achieve a smooth, high-shine silk press while maintaining the integrity of the hair. From there, we’ll transition into styling strategies that transform that sleek foundation into elegant, creative updos suitable for events, bridal, and everyday glamour.
HANDS- IN | CLASS LEVEL: EXPERIENCED | EARN PROREWARDS! Master the versatility of textured hair by learning how to create flawless silk presses and elevate them into polished, long-lasting updos. In this class, stylists will explore the techniques, product knowledge, and heat control needed to achieve a smooth, high-shine silk press while maintaining the integrity of the hair. From there, we’ll transition into styling strategies that transform that sleek foundation into elegant, creative updos suitable for events, bridal, and everyday glamour.