Pureology
Pure Volume Shampoo

Pure Volume Shampoo is rated 4.6 out of 5 by 132.
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Pure Volume Shampoo
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1.7 oz.
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What It Is

Lightweight shampoo that enhances volume and restores movement to flat, fine color-treated hair.

What It Does

Body-boosting formula infuses hair with airy movement, fullness and extraordinary color protection.

What Else You Need to Know

• Key ingredients include Wheat Protein and Eucalyptus Leaf Extract.

• Signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.

• ZeroSulfate, 100% Vegan Formula.

 

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

 

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

Apply a dime-sized amount to wet hair at the scalp. Using your fingers, lather and work the shampoo down to the ends. Rinse. For extra cleansing, repeat. For best results, shampoo with Pure Volume Shampoo, and follow Conditioner with Colour Fanatic Multi-Tasking Leave-In Spray and Style + Protect Instant Leviation Mist.

AQUA / WATER / EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM / FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 / RED 33, POTASSIUM SORBATE

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

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Rated 5 out of 5 by from Pure body Volume is out of this world ... Just apply a little heat on the root and you have body !
Date published: 2025-01-21
Rated 4 out of 5 by from Pure Volume Shampoo The Pure Volume Shampoo by Pureology gives your hair some serious volume, paired with the Pure Volume Conditioner it’s a win-win!
Date published: 2024-09-08
Rated 5 out of 5 by from Adds volume! Love Pureology - this shampoo adds volume and hydrates at the same time. Doesn't weigh down hair, leaves hair silky soft.
Date published: 2024-05-13
Rated 5 out of 5 by from Fine hair bestie Bought as a gift for my mom and she loves it and her hair is very fine very straight and is soft as well as full volume
Date published: 2024-04-23
Rated 2 out of 5 by from Pure volume Formula has changed. It Mattes the hair while shampooing it’s hard to get through the hair. It never used to do that.
Date published: 2022-12-07
Rated 5 out of 5 by from Best volumizing shampoo ever! I exclusively use this shampoo because I can go 5 straight days without washing my hair again (combined with the use of a dry shampoo).
Date published: 2022-01-12
Rated 5 out of 5 by from Favorite shampoo brand! Wonderful! I got my mom to switch over to this after using Kenra for 10 years (not that Kenra isn’t good!)
Date published: 2021-10-04
Rated 3 out of 5 by from Not Bad But Not The Best Okay… gives good volume for a little while but makes hair greasy and flat by the end of the day. If your hair is dry and medium to course this could be a good option but for my fine hair and many of my clients. It hasn’t been the best
Date published: 2021-07-15
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