Purify & Revive Prime Demineralizing Spray

What It Is

Pravana's Purify & Revive Prime is a plant based lactic acid-powered demineralizing spray that takes just 3 minutes, reducing prep time by 95%.

What It Does

• Removes hard water deposits instantly

• Takes 3-minutes, reducing prep time by 95%

• Creates a foundation for an optimized chemical servic

• Plant based Lactic acid seals in the cuticle, locking in color

• Promotes volume, vibrancy, and smoothness.

• Eliminates brassiness, unevenness, discoloration, and damage

• Hair is left weightless, lightly volumized, and moisturized

What Else You Need to Know

• Lactic acid demineralizes mineral build up.

• Use before all chemical services to optimize results.

• No need for an upcharge; lets clients spend money on extra services.

• Delivers more even results, boosting stylist confidence and client satisfaction.

• Maintain your color at home with Purify & Revive CLEANSE Shampoo.

Before color treatment, divide the hair into sections and spray throughout hair to evenly coat, making sure not to oversaturate. Comb through hair. Wait 3 minutes. Apply color.

AQUA / WATER / EAU, POLYSORBATE 20,LACTIC ACID, COCAMIDOPROPYL BETAINE, FRAGRANCE (PARFUM), DISODIUM EDTA,PHENOX YETHANOL, AMINOMETHYL PROPANOL, ETHYLHE X YLGLYCERIN, ALPHAISOMETHYL IONONE, CITRONELLOL, LINALOOL, HEXYL CINNAMAL, HYDROXYCITRONELLAL.