What It Is
Pravana's Purify & Revive Prime is a plant based lactic acid-powered demineralizing spray that takes just 3 minutes, reducing prep time by 95%.
What It Does
• Removes hard water deposits instantly
• Takes 3-minutes, reducing prep time by 95%
• Creates a foundation for an optimized chemical servic
• Plant based Lactic acid seals in the cuticle, locking in color
• Promotes volume, vibrancy, and smoothness.
• Eliminates brassiness, unevenness, discoloration, and damage
• Hair is left weightless, lightly volumized, and moisturized
What Else You Need to Know
• Lactic acid demineralizes mineral build up.
• Use before all chemical services to optimize results.
• No need for an upcharge; lets clients spend money on extra services.
• Delivers more even results, boosting stylist confidence and client satisfaction.
• Maintain your color at home with Purify & Revive CLEANSE Shampoo.
Before color treatment, divide the hair into sections and spray throughout hair to evenly coat, making sure not to oversaturate. Comb through hair. Wait 3 minutes. Apply color.
AQUA / WATER / EAU, POLYSORBATE 20,LACTIC ACID, COCAMIDOPROPYL BETAINE, FRAGRANCE (PARFUM), DISODIUM EDTA,PHENOX YETHANOL, AMINOMETHYL PROPANOL, ETHYLHE X YLGLYCERIN, ALPHAISOMETHYL IONONE, CITRONELLOL, LINALOOL, HEXYL CINNAMAL, HYDROXYCITRONELLAL.