L'Oréal Professionnel
Serie Expert
Fluidifier Blow-Dry Cream

Fluidifier Blow-Dry Cream is rated 4.6 out of 5 by 133.
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Fluidifier Blow-Dry Cream
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5.1 oz.
#E3574200
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What It Is

A blow-dry cream that ceates a long-lasting blow dry with stimuli-responsive vegetable proteins.

What It Does

• Delivers long-lasting results up to 4 days.

• Provides 450°F heat-protection.

What Else You Need to Know

Can't find this product in store or online? Try Flex Blowdry instead!

Apply 2 to 3 pumps to towel-dried hair, from lengths to ends. Proceed for a long-lasting blow-dry.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from Love this! This blow dry cream works amazingly! It helps my hair keep its shape for several days, my hair feels more moisturized and is less frizzy. And bonus points for added heat protection!
Date published: 2024-02-18
Rated 5 out of 5 by from great this cream didnt make my hair feel heavy or greasy like others do, it was lightweight and blow drying was a breeze, its cheaper.
Date published: 2024-02-18
Rated 5 out of 5 by from I would definitely buy this product I used the product on towel dried hair. A little goes a long way. Smells good and makes hair silky smooth. I would recommend to a friend and use in my salon.
Date published: 2024-02-18
Rated 5 out of 5 by from A forever keeper! I fell in love with this product! Although we all know that L'Oréal puts out and makes some of the best on our market! I love that it is a blow dryer styler too! Lasted beyond a full day for me! You'll LOVE it!
Date published: 2024-02-18
Rated 4 out of 5 by from Decent product L'Oréal sent me this free sample through the BzzAgent sampling program. Overall decent product. Smells amazing, makes hair feel softer and smoother. Doesn't provide exceptional results, but good.
Date published: 2024-02-18
Rated 5 out of 5 by from Great! Great product! Makes the hair feel soft and shiny, brush glides through wet hair and while drying.
Date published: 2024-02-18
Rated 5 out of 5 by from L'Oreal Professionnel Fluidifier Versatile Leave-In Solution: This expertly crafted blow-dry cream not only safeguards your hair with 450°F heat protection but also ensures a prolonged, sleek blow-dry effect. It can lasting up to 4 days but I only went 3 days before washing my hair. Effectively shields against frizz, courtesy of its unique formulation enriched with vegetal proteins that smoothen the hair surface. Suitable for all hair types, sulfate-free, and thoughtfully unscented for individuals sensitive to fragrances. At 5.1 fluid ounces, it offers a substantial quantity at an affordable price.
Date published: 2024-02-17
Rated 4 out of 5 by from Leaves the hair super soft! I enjoy the smell and feel of the product on my hair. However, it can be a bit heavy if you accidentally overuse the product. A few drops are all you need.
Date published: 2024-02-17
Rated 5 out of 5 by from Great Blowdry Lotion Really helped adding hydration to my frizzy hair. Using this helped prolong my blow out and added much needed heat protection
Date published: 2024-02-17
Rated 5 out of 5 by from Love this product This product works amazingly and smells even better. Definitely recommend!
Date published: 2024-02-17
Rated 5 out of 5 by from Love!! I am loving this blow dry cream!! It also protects from hear and is a one step!! *I was gifted this product in exchange for review*
Date published: 2024-02-16
Rated 3 out of 5 by from It's ok I liked how it made my hair feel but I did not care for the strong scent
Date published: 2024-02-16
Rated 4 out of 5 by from Cuts down on frizz & smells incredible! My hair gets frizzy during the winter months and this certainly keeps the frizz at bay. My hair is fine but I have a lot of it, so I only need a small amount of this product for it to do the trick. It smells SO GOOD and the smell lasted in my hair for awhile.
Date published: 2024-02-16
Rated 4 out of 5 by from I like what I see I have been using this in my salon prior to blow drying. What I have seen so far is nice sleek hair after using.
Date published: 2024-02-16
Rated 5 out of 5 by from Smells so pretty I love the fact that this product not only makes my hair smell, look and feel great, but it also adds zero extra time to my morning routine. With three quick pumps my hair is primed and ready for styling with the added benefits of heat protection! Just apply to towel dried hair and boom! It's really that simple. Love love love.
Date published: 2024-02-16
Rated 5 out of 5 by from Definitely a must have This lotion makes hair feel incredible! I've used it on coarse dry hair as well as finer color treated hair. Hair is left silky and smooth, and feels protected from heat styling. It also smells amazing. I will definitely be restocking this product!
Date published: 2024-02-15
Rated 5 out of 5 by from Smooth all day! I live in Florida and have wavy/curly hair so the frizz is real! Not only did this protect my hair from heat damage but it left it soft, shiny, and smooth all day long. It was not too heavy or greasy and smelled fantastic!
Date published: 2024-02-15
Rated 4 out of 5 by from Beautiful Used this on fine hair, nice smell and left my hair feeling shiny and bouncy. Did not weigh the hair down. Can't say that I made my blowout last longer. But overall another excellent product from L'Oréal. Would definitely recommend.
Date published: 2024-02-15
Rated 5 out of 5 by from I recommend this so much! I love that it's a cream and not a spray! Cream gives it that weight to keep the hair from frizzing while blow drying or air drying. It's a light weight texture cream! I feel That it would be great for all hair types. I apply This on my hair after I wash My hair and towel dry for a few minutes. Then I'll brush through the product and dry it. Smells good too!
Date published: 2024-02-14
Rated 5 out of 5 by from Nice!! Smells really good, and leaves my hair feeling silky smooth. Definitely protects my hair when I am blow drying!
Date published: 2024-02-14
Rated 5 out of 5 by from Best blow dry cream yet!!! Wow!! This is literally incredible. Like silk going into the hair. Smoothed, dries fast, shine, leaves the hair like silk! I've stopped looking for blow dry creams this is the best!!
Date published: 2024-02-14
Rated 5 out of 5 by from Love this! The smell is amazing and I am so happy with the results! This gives a great finish with a soft feel. I used one pump and did my blow out as usual, the end result was fantastic! I will be adding this to my regime for my self and my clients!
Date published: 2024-02-14
Rated 3 out of 5 by from Best for Smooth Hairstyles What I like about this product is that it offers thermal protection, has the convenience of a pump, and has a gorgeous perfume. I tried using this product for flat ironing and curling my hair to see how the product would perform the best. When flat ironing my hair the product appears to work well, protected my hair against thermal damage, and helped lock in my style. But when using a curling iron, all of my curls fell out within a few hours which left me a little disappointed since this product advertises itself to have a shape memory and long lasting results. This product appears to be best for smooth hairstyles.
Date published: 2024-02-14
Rated 5 out of 5 by from Love! Fluidifier Blow-Dry Cream is easy to use. It provides heat protection. It adds manageability and does not weigh down hair. It does great adding shine. I will continue to use this product and I will recommend it to others.
Date published: 2024-02-13
Rated 5 out of 5 by from love it i've been using the fluidifier for about 2 weeks, everyone's hair has looked shiny and healthy and it feels good, not sticky or coated. I have curly hair and when I use it , my curls get defined without feeling stiff and I don't pouf out. very nice product
Date published: 2024-02-13
Rated 5 out of 5 by from love i love this product! smells great and left my hair smooth and shiney! a little goes a long way. this product was sent to me but all opinions are my own!
Date published: 2024-02-13
Rated 4 out of 5 by from Love the smell, but left hair a bit heavy. Overall great product. Hair is smooth and soft. Be careful to use just a small amount as it will get heavy and somewhat of a greasy look.
Date published: 2024-02-13
Rated 5 out of 5 by from Love this product I received this product free in exchange for my review. This cut my blow dry time down by almost half. I was also able to reduce the heat on my flat iron and didn't need to make as many passes on my hair as usual. So far the style has stayed all day. I definitely will be buying it and using it on my clients and retailing in my salon.
Date published: 2024-02-13
Rated 4 out of 5 by from Love Works really good to smooth and isnt heavy on the hair
Date published: 2024-02-13
Rated 5 out of 5 by from Great product I have really been liking this product. As someone with thin hair it's hard to find blow dry creams that aren't too heavy. This product isn't greasy at all, very light weight. Adds great shine and it's helpful with the ease of drying my hair. Highly recommend
Date published: 2024-02-13
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