L'Oréal Professionnel
Tecni.Art
Flex Blowdry

Flex Blowdry is rated 5.0 out of 5 by 3.
  • y_2026, m_7, d_25, h_5
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.48
  • cp_1, bvpage1
  • co_hasreviews, tv_1, tr_2
  • loc_en_US, sid_loreal-professionnel-flex-blow-dry, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 11ms
  • reviews, product
Flex Blowdry
Select Size
Available options to select
5 oz.
#E4451300
Auto Replenish:
FREE SHIPPING OVER $50 & EARN 100 PROREWARDS POINTS
  • Choose your frequency. Skip or cancel anytime.
  • Free shipping over $50* & 100 ProRewards Points++ on all recurring orders.
  • Select auto-delivery in cart.
  • Exclusions apply.
Learn More
Purchase Options
Find in-store availability
saloncentric credit card take charge Learn More

What It Is

A blow-dry cream that creates a long-lasting blow dry with stimuli-responsive vegetable proteins.

What It Does

• Delivers long-lasting results up to 4 days.

• Provides 450°F heat-protection.

• 96h frizz protection.

 

*Instrumental test. Professional salon usage of this product has been validated by L'Oreal's salon experts.

What Else You Need to Know

Packaging may vary.

Apply 2 to 3 pumps to towel-dried hair, from lengths to ends. Proceed for a long-lasting blow-dry.

AQUA / WATER / EAU • CERA ALBA / BEESWAX / CIRE DABEILLE • DIMETHICONE • ISOPROPYL MYRISTATE • PHENOXYETHANOL • HYDROXYPROPYL GUAR • PEG-40 HYDROGENATED CASTOR OIL • TRIETHANOLAMINE • HYDROXYETHYLCELLULOSE • CAPRYLYL GLYCOL • DIMETHICONOL • PEG-30 GLYCERYL STEARATE • HYDROGENATED STYRENE/BUTADIENE COPOLYMER • ETHYLHEXYLGLYCERIN • ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER • HEXYL CINNAMAL • LINALOOL • DISODIUM STEAROYL GLUTAMATE • CITRONELLOL • GERANIOL • BENZYL ALCOHOL • LIMONENE • HYDROXYCITRONELLAL • BENZYL SALICYLATE • ALPHA-ISOMETHYL IONONE • PEG-30 DIPOLYHYDROXYSTEARATE • TRIDECETH-6 • HYDROLYZED WHEAT PROTEIN • CITRAL • HYDROLYZED CORN PROTEIN • HYDROLYZED SOY PROTEIN • TOCOPHEROL • PARFUM / FRAGRANCE

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 5 out of 5 by from good frizz tamer liked this product for blowouts it works good to help with frizz and it’s also a gods heat protector
Date published: 2026-04-26
Rated 5 out of 5 by from New favorite blowout product Love this product. First thing is the smell, it smells amazing! Goes on smooth and glides through the hair. Feels really light and blow drys effortlessly in the hair. Feels amazing. I’ve switched this product out from a blowdry oil and still get smooth, frizz free blowouts.
Date published: 2026-04-24
  • y_2026, m_7, d_25, h_5
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.48
  • cp_1, bvpage1
  • co_hasreviews, tv_1, tr_2
  • loc_en_US, sid_loreal-professionnel-flex-blow-dry, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 6ms
  • reviews, product