L'Oréal Professionnel
Serie Expert
Fluidifier Blow-Dry Cream

Fluidifier Blow-Dry Cream is rated 4.6 out of 5 by 133.
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Fluidifier Blow-Dry Cream
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5.1 oz.
#E3574200
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What It Is

A blow-dry cream that ceates a long-lasting blow dry with stimuli-responsive vegetable proteins.

What It Does

• Delivers long-lasting results up to 4 days.

• Provides 450°F heat-protection.

What Else You Need to Know

Can't find this product in store or online? Try Flex Blowdry instead!

Apply 2 to 3 pumps to towel-dried hair, from lengths to ends. Proceed for a long-lasting blow-dry.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 4 out of 5 by from Great product! Cut down drying time dramatically. Fragrance is really strong so that leaves some hesitation but otherwise great product.
Date published: 2024-02-23
Rated 5 out of 5 by from Go to blowout cream I really liked this blow dry cream. It left my hair feeling bouncy and the style lasted
Date published: 2024-02-23
Rated 5 out of 5 by from Great Lightweight Blow Dry Cream Great lightweight blow dry cream, added bonus heat protector. Works well on all hair types.
Date published: 2024-02-23
Rated 5 out of 5 by from The best I absolutely love when Redken sends me products test. I am a huge fan of Redken as it is so being able to test their products and give my honest review is so fun!! This blow dry cream is literally the best. If you have not tried it or gotten your hands on it, you better do so now before it's completely out of stock! Not only does it deliver in exceptionally awesome blow dry styling aid, but the results are absolutely undeniable. Not only do you get a blowout experience. Your client gets the blowout experience as well! I also love the scent of their products, they are never too strong, but never heard to tell that you were using a Redken product. Their price point is unmatched, not only for the stylist, but for the client as well. This is the perfect product to retail for your clients as it fits everybody's budget. And who doesn't love to ball on a budget? Honestly, let's face it – everybody is on a budget today!! This product is a win-win for stylist and clients. It's perfect for professional use and lovely for personal use.
Date published: 2024-02-23
Rated 5 out of 5 by from Works very well! I was pleasantly surprised at how much I liked this blow dry cream. It smells great, and really makes the hair dry smooth, shiny ans bouncy. Will definitely keep it in my blow dry routine.
Date published: 2024-02-23
Rated 4 out of 5 by from Very light blow dry cream I tried this product on a couple different clients and loved the light airy texture of this cream. It felt great in the hair before and after drying and even the next day very soft to brush out. The smell was clean and not long lasting. I feel like it tamed some frizz and added a layer of heat protection.
Date published: 2024-02-23
Rated 5 out of 5 by from Good product Definitely helped make the hair more smooth after blowdrying and held up Good with frizz.
Date published: 2024-02-23
Rated 5 out of 5 by from Makes my hair feel so soft It's hydrating and smoothing, and it smells pretty good too. I've been looking for a good blow dry cream that fits all my needs and is in a good price range and I'm really pleased with this one.
Date published: 2024-02-22
Rated 4 out of 5 by from Controlled frizz A little bit goes a long way and the scent is pleasant. I like the added heat protection with frizz control.
Date published: 2024-02-22
Rated 4 out of 5 by from cuts down on frizz Received this to try for free in exchange for this review. Has a nice fresh scent. Does not weigh the hair down. I like it because it does not have an oily or sticky feeling. Smooths out frizz nicely. would definitely recommend.
Date published: 2024-02-22
Rated 5 out of 5 by from Good product I got this product for free from the company in exchange for a review. It's a good product. It works with my thick curly hair clients and my fine straight hair clients. It's not heavy, doesn't weigh the hair down. Has a nice light scent.
Date published: 2024-02-22
Rated 3 out of 5 by from Too heavy I didn't like this at all. L'Oréal has changed the quality of their products unfortunately
Date published: 2024-02-22
Rated 5 out of 5 by from I would buy again! I absolutely love this product, on myself and clients, it smells amazing and is so slick and smooth when applied to the hair. Hair styles amazing and just knowing it is protecting at the same time is a bonus. I recommend this product for both very fine and thick hair.
Date published: 2024-02-22
Rated 5 out of 5 by from Loving the results ! On damp towel dried hair, distribute 1-2 pumps evenly, blow dry & style to your desired look. My hair feels soft, with a light airy touch to it & really hydrated my ends while eliminating frizz.
Date published: 2024-02-20
Rated 5 out of 5 by from I would by this product again The benefits that I have noticed with this products after a couple uses is less frizz, faster dry time. It feels very hydrating but not weighing the hair down.
Date published: 2024-02-20
Rated 5 out of 5 by from Beautifully Blown out hair. This is great product to protect hair from heat and create softness while giving a great smooth look. While the product initially has a strong fragrance, it depletes with use and styling. *this product was provided in exchange for an honest review and feedback.
Date published: 2024-02-20
Rated 3 out of 5 by from Lightweight It's a nice light weight leave in. I've used it on a few guests and haven't noticed anything life changing but it works!
Date published: 2024-02-20
Rated 5 out of 5 by from Solid blow dry at home I used the product for the first time after shampooing and doing a hair treatment at home. It takes a while to completely dry my hair but I am glad I did when using this product because, it creates a true barrier to protect from the blow dryer. If I were planning on lounging around with wet hair/letting my hair air dry, I would not use this product. With that being said, my hair feels great. You can literally FEEL the heat protection as you dry your hair. Once my hair was completely dry, I couldn't feel the product-ty feel throughout my hair like I could when it was wet. My hair feels so healthy! This might be my go to blow cream!
Date published: 2024-02-20
Rated 5 out of 5 by from Frizz free works great Used on dry and wet hair and works great. Used on vivid color and non colored hair still worked great. Smells good.
Date published: 2024-02-19
Rated 3 out of 5 by from Okay product This hasn't been my favorite blow dry cream. I don't love the smell of it.
Date published: 2024-02-19
Rated 5 out of 5 by from Magic L'Oreal Professionnel Serie Expert Fluidfier Blow-Dry Cream is such a great product! Perfect packaging, a pleasant scent, lightweight, and absolutely works well. Added heat protection and smoothing while not weighing down the hair makes this product the perfect pre blow dry additive to anyone's hair routine.
Date published: 2024-02-19
Rated 5 out of 5 by from I will definitely buy more of this when I run out! I add this product to my wet hair before blow drying and con it through with my fingers. This product leaves my hair soft, shiny, and frizz free!
Date published: 2024-02-18
Rated 4 out of 5 by from Would buy again! Used after washing my clients hair hair and this made their hair more manageable and provided heat protection
Date published: 2024-02-18
Rated 5 out of 5 by from Amazing Not only does this smell amazing it left my hair after blow drying life! Made my hair look and feel fuller looked like i had it professionally done highly recommend. I got got for free from bzzagent for testing purposes but will be purchasing after i'm done with my free sample.
Date published: 2024-02-18
Rated 5 out of 5 by from This is a huge win for me I have very naturally curly hair and I love being able to pull off a good blowout especially during the winter when I don't want to leave with wet hair. This left me with very few fly away hairs as well as looking super smooth. It has a great smell and is very easy to use.
Date published: 2024-02-18
Rated 3 out of 5 by from Does the job While I actually really like this blow dry cream, I'm more of a mist type of girl. It's a little to slippery for my liking but still an overall good product. It doesn't weigh the hair down at all which is great.
Date published: 2024-02-18
Rated 5 out of 5 by from Perfect slip, great protection This product is silky, lightweight and absorbs with no issue. I have very fine hair and this did not weight my hair down or grease my hair up by the end of the day. Smells great, has great slip and leaves a very polished finish.
Date published: 2024-02-18
Rated 5 out of 5 by from MUST BUY! I love how this makes my hair feel, the product has enough hold to keep my frizz at bay! I can dry my hair and shape it the same the next day without an issue. The product does what it says it does.
Date published: 2024-02-18
Rated 4 out of 5 by from Good Stuff First off, I love the smell of this product. Even makes my hands smell good after I have worked it through the hair. I went off of what the label said and it said 3-5 pumps but I found that to be way too heavy on the hair. Of course use more for thicker hair but I personally have fine long hair and 3 pumps was too heavy. This product really smoothes the frizz and adds a lot of shine! I recently reviewed a product specifically for shine and this one provided way more shine than that one. The thing I can't get over is the softness of the hair. It leaves your hair feeling amazing! I have very dry hair and live in a dry climate and this product alone made my hair incredibly soft for days! That alone makes it a keeper! Just watch the amount!
Date published: 2024-02-18
Rated 5 out of 5 by from Great product This product is so good. It's a heat protector, helps with frizz, and keeps the blow out smooth.
Date published: 2024-02-18
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