L'Oréal Professionnel
Serie Expert
Fluidifier Blow-Dry Cream

Fluidifier Blow-Dry Cream is rated 4.6 out of 5 by 133.
  • y_2026, m_6, d_21, h_12
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_2, bvpage2n
  • co_hasreviews, tv_18, tr_115
  • loc_en_US, sid_loreal-professionnel-fluidifier-blow-dry-cream, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 34ms
  • reviews, product
Fluidifier Blow-Dry Cream
Preview image 1 of Fluidifier Blow-Dry Cream
Preview image 2 of Fluidifier Blow-Dry Cream
Preview image 3 of Fluidifier Blow-Dry Cream
Preview image 4 of Fluidifier Blow-Dry Cream
Preview image 5 of Fluidifier Blow-Dry Cream
Select Size
Available options to select
5.1 oz.
#E3574200
Auto Replenish:
FREE SHIPPING OVER $50 & EARN 100 PROREWARDS POINTS
  • Choose your frequency. Skip or cancel anytime.
  • Free shipping over $50* & 100 ProRewards Points++ on all recurring orders.
  • Select auto-delivery in cart.
  • Exclusions apply.
Learn More
Purchase Options
Find in-store availability
saloncentric credit card take charge Learn More

What It Is

A blow-dry cream that ceates a long-lasting blow dry with stimuli-responsive vegetable proteins.

What It Does

• Delivers long-lasting results up to 4 days.

• Provides 450°F heat-protection.

What Else You Need to Know

Can't find this product in store or online? Try Flex Blowdry instead!

Apply 2 to 3 pumps to towel-dried hair, from lengths to ends. Proceed for a long-lasting blow-dry.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 4 out of 5 by from Smells great I actually liked this product it works well and smells great. Isn't too heavy.
Date published: 2024-03-12
Rated 4 out of 5 by from Decent blow dry cream but not my favorite This product smells good, but I don't feel like it helps to smooth or hydrate your hair when you blow dry. I feel like there are other products out there that helps better than this one. Now, I do like this product to help smooth your hair once it's dry. It doesn't weigh your hair down either.
Date published: 2024-03-09
Rated 5 out of 5 by from New fave. I'm always on the lookout for good heat protection so I was happy to review this in exchange for the chance to try out the product. It did not disappoint. I've used it with full bouncy blowouts, sleek straight blowouts, and with diffused styles to prevent heat damage and it has added just the right amount of oomph every time.
Date published: 2024-03-08
Rated 5 out of 5 by from Perfect blow out This product was a great addition into styling my blowout. The product did not weigh down my hair. My hair feels smooth and manageable
Date published: 2024-03-07
Rated 3 out of 5 by from Just ok I wasn't impressed with this product. I didn't get the great blowout results that I was expecting. I really love the Loreal Professional products that I've tried so I had high expectations. I still had some frizz, my hair didn't look smooth and sleek, and I found my style didn't last. Unfortunately this product just wasn't for me or my hair type.
Date published: 2024-03-04
Rated 5 out of 5 by from Lightweight smoothing I enjoyed the fluidifier. It is light weight yet smoothing.
Date published: 2024-03-04
Rated 5 out of 5 by from Light weight Super light weight doesn't weigh down my thin hair. A little goes a long way and it smells great.
Date published: 2024-03-04
Rated 4 out of 5 by from Does what it says This does what it says- it's not extra special but does the job.
Date published: 2024-03-04
Rated 5 out of 5 by from Would use this again! I used this on mostly thick coarse hair clients but it is a little thicker than some blow dry creams I've used in the past. It definitely helps smooth out and my only wish is that these types of products would help detangle and add slip.
Date published: 2024-03-04
Rated 3 out of 5 by from Won't buy again Product is a little heavy and has a strong perfume smell
Date published: 2024-03-04
Rated 4 out of 5 by from Smooth Operator I love the ease of use for this product. Heat protection and smoothing in just a few pumps. However, If you style your hair often, I would suggest making sure you clarify regularly. There are some heavy deposit ingredients like beeswax and dimethicone high up on the list.
Date published: 2024-03-04
Rated 4 out of 5 by from Very smoothing I enjoy how this product feels in my hair after using it
Date published: 2024-03-01
Rated 4 out of 5 by from Great rounded out product with multi use benefits! I love how lightweight this product feels on the hair, but how effective it is for conditioning, impeccable soft feel, incredible shine, perfect hold and manageability. This product really offers many benefits without a heavy or greasy feel. The hair is beautifully soft and shiny. It works on different hair types, and offers consistent results.
Date published: 2024-03-01
Rated 5 out of 5 by from Love love love Absolutely amazing for softening hair while blowdrying!
Date published: 2024-02-29
Rated 5 out of 5 by from Frizz free This product is AWESOME!!! I've used this on wavy and curly hair to blow dry and it leaves the hair feeling slick and smooth and almost diminishes the frizz.
Date published: 2024-02-28
Rated 5 out of 5 by from I would recommend- The scent is amazing alone. But the texture is amazing… it's not too heavy or oily but leaves the hair smooth and beautiful after a blowout.
Date published: 2024-02-28
Rated 5 out of 5 by from Works Great!!! The shine and softness this product provides is amazing!!!! This is replacing my current go to blow dry cream!
Date published: 2024-02-28
Rated 4 out of 5 by from Light weight and smoothing This product is lightweight and smooths hair nicely for blow drying! Left no residue and love the added heat protection. Easy to use since it comes in a pump, which is always a plus!
Date published: 2024-02-28
Rated 5 out of 5 by from Great Style Memory This product has been great for when I wanted to curl my hair and keep it curly for several days. I've barely had to re-curl each day. It has saved me so much time in the morning.
Date published: 2024-02-28
Rated 5 out of 5 by from Loving my results so far! I'm really enjoying using this leave in! It's a little runnier than most leave Ins I've used and could possibly be better utilized with a sprayer but it made my hair EXTREMELY soft. Bonus points for having heat protector built in so its one less product for me to use on myself or on clients!
Date published: 2024-02-28
Rated 5 out of 5 by from Lightweight, hydrating, and softening I like the pump of the product that made it easier to get a good size amount for each section of Hair, and I just applied it with rubbing my palms together and applying the excess product to my hair. The fludifier gave the hair a lot of shine, and a very silky finish. It smells super good. I don't have anything negative to say about this product
Date published: 2024-02-28
Rated 5 out of 5 by from Wow! Just what I was looking for! This is a powerful yet lightweight product! It really protects fragile blonde hair stay protected while helping to give that perfect blowout that lasts for days! Love this!
Date published: 2024-02-27
Rated 5 out of 5 by from Great Really like this blow dry cream. Left hair feeling soft and heathy. Also smells great
Date published: 2024-02-26
Rated 5 out of 5 by from Awesome product I love this product, it has a great scent. This leaves my hair feeling manageable. Helps with blow drying . Keeps frizz away and gives a some shine !
Date published: 2024-02-26
Rated 2 out of 5 by from Only used for testing purpose Thank you L'Oreal for giving me the opportunity to sample your Fluidifier Blow-Dry Cream. Unfortunately I will not be using this product in the future. While it did make hair smooth and control frizz, it made the hair feel dried out and straw like, which one would hope a product would not do. I had high hopes for this product, however it did not live up to them. I gave it two stars because it did have a refreshing scent and a smooth consistency for easy application.
Date published: 2024-02-26
Rated 4 out of 5 by from Smells good! Blow dry cream is good. I really like the scent, and it's not too strong. Medium consistency, and a little goes a long way! Thanks bzzzagen for the product to review!
Date published: 2024-02-25
Rated 5 out of 5 by from Loved I've actually enjoyed this product. I have been using it two different ways, blow dry & just air dry. I really enjoy the scent, it's not overwhelming at all. The product itself leaves my hair feeling smooth and just overall soft and beautiful. I love the outcome when blow drying it in. I do also use a tad bit when I just want my hair to air dry because it seems to lower my frizz but also really helps my curl pattern form beautifully. I know it's not meant for that but I do enjoy using it both ways.
Date published: 2024-02-25
Rated 4 out of 5 by from Lightweight Styling Cream Love this new product! It makes the hair shine and feel very soft!! After blow drying, styling is a breeze!! And it smells great!!
Date published: 2024-02-24
Rated 3 out of 5 by from Good product I like that this doesn't have a strong smell, it does help my hair not feel super dry after blow drying. I do wish it had a little more hold.
Date published: 2024-02-23
Rated 5 out of 5 by from Would definitely repurchase On damp towel dried hair, distribute 1-2 pumps evenly, blow dry & style to your desired look. My hair is short and thin, so I only need 1 pump. This bottle will last me quite awhile! My hair feels soft, with a light airy touch to it & really hydrated my ends while eliminating any frizz or dryness.
Date published: 2024-02-23
  • y_2026, m_6, d_21, h_12
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_2, bvpage2n
  • co_hasreviews, tv_18, tr_115
  • loc_en_US, sid_loreal-professionnel-fluidifier-blow-dry-cream, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 8ms
  • reviews, product