L'Oréal Professionnel
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Fluidifier Blow-Dry Cream

Fluidifier Blow-Dry Cream is rated 4.6 out of 5 by 133.
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Fluidifier Blow-Dry Cream
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5.1 oz.
#E3574200
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What It Is

A blow-dry cream that ceates a long-lasting blow dry with stimuli-responsive vegetable proteins.

What It Does

• Delivers long-lasting results up to 4 days.

• Provides 450°F heat-protection.

What Else You Need to Know

Can't find this product in store or online? Try Flex Blowdry instead!

Apply 2 to 3 pumps to towel-dried hair, from lengths to ends. Proceed for a long-lasting blow-dry.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 4 out of 5 by from Great heat protection [Employee of saloncentric] Super light weight, great for multiple hair types. Does not weigh the hair down.
Date published: 2025-12-31
Rated 5 out of 5 by from Great blow dry product I love this for blow drying/heat protectant. It leaves the hair so smooth. Smells amazing.
Date published: 2025-06-02
Rated 2 out of 5 by from Wasn't for me I really didn't like this product for my long fine hair. I have a lot of hair but it is fine and lacks volume and this product just weighed it down and felt like it left a film on my hair.
Date published: 2024-06-27
Rated 3 out of 5 by from Not sure if it's for me I have pretty average hair. It's straight and fine but k have a lot of it. It's pretty limp but I did not notice a difference in my hair after using but not sure if it's because my hair is a little annoying when it comes to products
Date published: 2024-04-17
Rated 4 out of 5 by from Good multi tasking leave in. I do like this cream. Controls the frizz in my hair. Leaves it soft and bouncy not heavy at all.
Date published: 2024-03-29
Rated 5 out of 5 by from A Game-Changer for All Hair Types I recently gave the L'Oréal Professionnel Fluidifier Blow-Dry Cream a try, and it was a game-changer for my hair routine. Designed for all hair types, it promises to protect your hair from heat up to 450°F and provide memory shape and smoothness for up to four days. I was shocked as to how lightweight it felt in my hair. Unlike some other blow-dry creams, it didn't weigh my hair down or leave it feeling greasy. After blow-drying my hair I noticed an immediate difference in my hair's texture – it was smoother and more manageable, without any frizz. It has a pleasant, subtle scent that's not overpowering, which I appreciate. My hair remained healthy and vibrant, even after using my hair dryer and flat iron. I was amazed at how long it lasted; my hair stayed smooth and in place for days. This blow-dry cream has earned a permanent spot in my hair care arsenal. For anyone looking to simplify their hair routine while protecting and enhancing their hair's natural beauty, I'd recommend giving this a shot.
Date published: 2024-03-27
Rated 5 out of 5 by from Would buy again! Works amazing on hair that has been damaged and is frizzy!
Date published: 2024-03-18
Rated 4 out of 5 by from Pretty good at smoothing I used this on a variety of clients. I found it works best on slightly thin to medium thick hair. I liked the smell, had the right amount of slip, protected the hair shaft and provided a decent amount of volume. You don't need to add a lot, a little goes a long way I could see myself keeping this in rotation.
Date published: 2024-03-13
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