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Shades EQ™ Cream & Cover Plus Demi-Permanent Conditioning Color 2 oz.
What It Is
A demi-permanent cream with a gentle, no-ammonia acidic formula of 100% oxidative dyes.
What It Does
Shades EQ Cream:
• Acidic pH
• Correct and add condition to overly-lightened or damaged hair
• Blend 50% gray with a deeper result
• Can be used to refresh all Redken permanent haircolor
Shades EQ Cover Plus:
• Up to 75% gray coverage with demi-permanent results
• Subtle brightening effect for more visible reflect
• Maximum vibrancy with high reflective shades
What Else You Need to Know
• No-ammonia formula
• 100% oxidative dyes provide maximum longevity
• Rich cream consistency for more precise techniques, including lowlighting and color blocking
Exclusive to Redken:
Why settle for less than number 1?
• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States.
Shades EQ is the healthiest way to tone!
• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!
• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.
• Mix in a 1:1 ratio with 10 vol. Pro-oxide Cream Developer
• May be applied with a bowl and brush or bottle
• Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade
• Process at room temperature for 20 minutes or up to 30 minutes for optimal gray blending
• Follow with Color Extend Shampoo and Conditioner
• Use Shades EQ Cream Clear alone for added shine or to lock previous color. Mix with other shades for less color deposit
• Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit
PRO TIP: Rich cream consistency and 100% oxidative dyes subtly brighten for up to 1 – 1 ½ levels of lift and up to 75% gray blending with demi-permanent results. Shades EQ Cover Plus should always be mixed with 10 Volume Pro-oxide Cream Developer.
• Acidic pH: ensures gentle processing for outstanding condition and shine
• No-Ammonia No-Lift Technology: minimizes cuticle damage
• 100% Oxidative Dyes: rich, deep, long-lasting color
• Pomegranate Oil, Rice Protein & Conditioning Polymer: help protect, moisturize and nourish hair fiber
Rated 5 out of 5 by señorita Sone from Awesome Love the cream cover plus they cover 100% with 20 vol. it’s prefect !
Date published: 2022-04-09
Rated 5 out of 5 by Didi from Love this for shine Great shine and makes hair look and feel healthier!
Date published: 2021-09-05
Rated 5 out of 5 by jfitzu from My Fav! Redken Shades EQ Cover Plus is my favorite demi-permanent color line ever! The coverage is amazing and the grow/fade out is so subtle leaving no harsh line of demarcation. It's also pretty easy to lift through if needed at their next appointment. Redken generally has more of a hot root than I'd prefer to work with but with the Cover Plus it occurs a lot less often, even with 20 volume developer. My only constant complaint is that there isn't more cool colors to choose from and often when I go to order from the N series they are unavailable. That is frustrating because we don't have a rep and I have a ton of clients that I strictly use this on. There's just no replacement or comparison (that I've found anyway).
Date published: 2021-06-25
Rated 5 out of 5 by Rosa13 from Ammonia free but disguise my grays... For a long time I was thinking of an ammonia free product to disguise my grays and the ShadesEQ Cover Plus does exactly what I was looking for!
Date published: 2021-05-21
Rated 5 out of 5 by Tammy from Shades creme Love this product has great coverage, no line of demarcation... grow out is awesome
Date published: 2021-04-25
Rated 5 out of 5 by Zenah from works so well on my gray clients My clients love it doesn’t fade easily like regular colors the plus is very good for my gray hair clients
Date published: 2021-02-16
Rated 5 out of 5 by Michelle from Rose gold Love this line. Used the creams to get a beautiful rose gold. It was perfect.
Date published: 2019-12-09
Rated 5 out of 5 by Catherine from Shades New Cream Color This is a great semi permanant color! The new cream tubes are have much better coverage and much easier to use. Live shades color !
Date published: 2019-12-05
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