Redken Shades EQ™ Cream & Cover Plus Demi-Permanent Conditioning Color 2 oz.

Shades EQ™ Cream & Cover Plus Demi-Permanent Conditioning Color 2 oz.

Shades EQ™ Cream & Cover Plus Demi-Permanent Conditioning Color 2 oz. is rated 4.9 out of 5 by 79.

Description

What It Is

A demi-permanent cream with a gentle, no-ammonia acidic formula of 100% oxidative dyes.

What It Does

Shades EQ Cream:

• Acidic pH

• Correct and add condition to overly-lightened or damaged hair

• Blend 50% gray with a deeper result

• Can be used to refresh all Redken permanent haircolor

Shades EQ Cover Plus:

• Up to 75% gray coverage with demi-permanent results

• Subtle brightening effect for more visible reflect

• Maximum vibrancy with high reflective shades

What Else You Need to Know

• No-ammonia formula

• 100% oxidative dyes provide maximum longevity

• Rich cream consistency for more precise techniques, including lowlighting and color blocking

Exclusive to Redken:

Why settle for less than number 1?

• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States.

Shades EQ is the healthiest way to tone!

• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!

• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.

How To

• Mix in a 1:1 ratio with 10 vol. Pro-oxide Cream Developer

• May be applied with a bowl and brush or bottle

• Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade

• Process at room temperature for 20 minutes or up to 30 minutes for optimal gray blending

• Follow with Color Extend Shampoo and Conditioner

• Use Shades EQ Cream Clear alone for added shine or to lock previous color. Mix with other shades for less color deposit

• Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color deposit

PRO TIP: Rich cream consistency and 100% oxidative dyes subtly brighten for up to 1 – 1 ½ levels of lift and up to 75% gray blending with demi-permanent results. Shades EQ Cover Plus should always be mixed with 10 Volume Pro-oxide Cream Developer.

Ingredients

• Acidic pH: ensures gentle processing for outstanding condition and shine
• No-Ammonia No-Lift Technology: minimizes cuticle damage
• 100% Oxidative Dyes: rich, deep, long-lasting color
• Pomegranate Oil, Rice Protein & Conditioning Polymer: help protect, moisturize and nourish hair fiber

Ratings & Reviews

Rated 5 out of 5 by Catherine from Shades New Cream Color This is a great semi permanant color! The new cream tubes are have much better coverage and much easier to use. Live shades color !

Date published: 2019-12-05

Rated 5 out of 5 by Melcoe105 from Great coverage! Great coverage with much less processing time for those quick root touch ups with less than 50% grey.

Date published: 2019-08-13

Rated 5 out of 5 by clcglam from Excellent shine and coverage I love shades eq cover plus creams. They give a full saturated 50% grey coverage and tons of shine !

Date published: 2019-07-16

Rated 5 out of 5 by Anonymous from Cover plus This product is my go to for excellent gray blending and covering!!!

Date published: 2019-07-12

Rated 5 out of 5 by CatSS from Best color I tried this color for the first time recently and I’m goung to compare how long the color lasts compared to my last color. So far I love the gray coverage and color is right on the money

Date published: 2019-07-09

Rated 5 out of 5 by Jamie from Shades EQ cream demi permanent color I love this color! I used to use shades EQ Gloss but it always faded to soon (for me) so using this line let's me still have the effects of shades but lasts longer

Date published: 2018-12-12

Rated 5 out of 5 by DeNise from Shades I love this product. I love love love the m's. It makes a beautiful chocolate brown.

Date published: 2018-12-11

Rated 5 out of 5 by Risa27 from Shiny, good coverage I like it. It does the job. Gentle to hair yet good coverage.

Date published: 2018-11-14

Rated 5 out of 5 by Livi from Best coverage Never fails great coverage and great color. Adds great shine and dimension

Date published: 2018-11-05

Rated 5 out of 5 by Ananda from Best Coverage This is the only color I can find that will cover my mother’s stubborn grey

Date published: 2018-10-23

Rated 5 out of 5 by Patlo from Love this color!! I use this color for myself, and I love the results!!

Date published: 2018-10-15

Rated 4 out of 5 by Ashpie from Love Shades Eq Cream Use Shades Eq Clear to give natural gray hair a shine

Date published: 2018-09-28

Rated 5 out of 5 by Hair with Flair from Good demi It’s nice to have a cream Demicolor! It goes on nicely.

Date published: 2018-07-09

Rated 5 out of 5 by Kassandra from Love this cream! My hair has the hardest time accepting color, ive tried everything! And this is the only one that work's! I love it makes my hair so shiny and healthy! Love it!

Date published: 2017-12-23

Rated 5 out of 5 by Kayla from Awesome Great product!! Hair feels so soft and looks beautifully glossy after

Date published: 2017-12-21

Rated 4 out of 5 by Arrayhairco from Love the grey coverage Shades EQ Cover Plus is a great solution who wants grey coverage and not the feel of permanent hair color.

Date published: 2017-12-07

Rated 5 out of 5 by Anonymous from Great Line! I love the spreadability and coverage of these demipermanent cream colors. I only wish the range of actual shades were larger.

Date published: 2017-12-04

Rated 5 out of 5 by Texture from Great Product Absolutely love the end result of this product every time I use it!!! Leaves the hair healthy and full of body and shine!

Date published: 2017-11-15

Rated 5 out of 5 by Maggie from Versatile Product! Love this product for shadow rooting, covering gray and low lighting. One of my favorite go to shade is 6m!

Date published: 2017-10-02

Rated 5 out of 5 by Duncan from Super reliable Pretty much my go-to for adding a ton of shine with reliable color deposit. (Besides shades eq gloss)

Date published: 2017-09-20

Rated 5 out of 5 by Dawanna from Absolutely wonderful hair color I love how this formula gives a nice soft shine to the hair. I love the vibrancy of the color as well. I think it's a great alternative over the gloss but it's also great along side it. Works well for refreshing permanent color.

Date published: 2017-09-15

Rated 5 out of 5 by Sheria from Great color I love shades EQ cream color because it makes my clients hair feel soft silky and looks vibrant the coverage also is very good compared to the normal shades EQ

Date published: 2017-03-23

Rated 5 out of 5 by quaglianaj from Flawless color and shine This color is absolutely beautiful. You get a rich chocolate brown with just the perfect hint of warmth to make you glow. I've used it for a year now and I've never been more in love with a color. It's shiny an gives my hair so much life!

Date published: 2017-03-17

Rated 5 out of 5 by April G from This product delivers unbelievable shine! This product delivers unbelievable shine! It is now my go to product for Demi permanent color. Shiny, healthy looking hair!

Date published: 2014-01-29

Rated 5 out of 5 by Haleigh A from I'm in love with I'm in love with this color! It's so true to color, beautiful and super shiny. Very very very impressed with this color!!

Date published: 2014-01-25

Rated 5 out of 5 by Crystal S from It has the ability to It has the ability to add moisture and shine back into dull lifeless hair.

Date published: 2014-01-22

Rated 5 out of 5 by Courteny N (SalonCentric Staff) from Redkens Shades EQ Cream is Redkens Shades EQ Cream is my favorite hair color; it is a demi permanent hair color which offers great saturation of color, great shine, and great conditioning for the hair yet also fades without a line of demarcation.

Date published: 2014-01-22

Rated 5 out of 5 by Morreyah P from Rich true color tones, great Rich true color tones, great conditioning, amazing shine, long lasting, great consistency glides and absorbs onto the hair with ease.

Date published: 2014-01-22

Rated 5 out of 5 by Tania C from This product is wonderful it This product is wonderful it give lots of shine. It's also a great color to cover up gray naturally

Date published: 2014-01-12

Rated 4 out of 5 by Larissa P from I love Redken Shades EQ I love Redken Shades EQ Cream! The colors are so rich, especially considering they're Demi permanent! The mocha shades are my favorite! The consistency is also so easy to apply! Love love love!

Date published: 2014-01-10