What It Is
PRAVANA's award-winning VIVIDS is now available in a larger size, with almost 3 tubes of color packed into one convenient XL tube.
What It Does
This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Available in 10 vibrant colors, 3 jewel tones, VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade.
What Else You Need to Know
• No ammonia: extremely gentle
• Silk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex
• Keratin Amino Acids: strengthen hair’s fiber and help color adhere to the hair shaft
Exclusive To PRAVANA:
• Paraben-Free
• Zero Phthalates
• No animal testing
• Free from MEA and DEA
• EPA and CARB compliant
Pre-lighten hair using PRAVANA Pure Light Power Lightener to a level 7. DO NOT MIX WITH DEVELOPER. Apply to clean, dry hair. Take care to avoid skin and clothing, staining may occur. Process 20-30 minutes at room temperature. Rinse thoroughly with cool water. Shampoo, condition and protect with VIVIDS Color Protect.Â
Water (Aqua/EAU), Cetyl Alcohol, Cetearyl Alcohol, Lanolin Alcohol, Ceteareth-20, Propylene Glycol, Basic Violet 1 (CI 42535), Hydrolyzed Keratin, Ethyl Ester of Hydrolyzed Silk, Sodium Sulfite, Simethicone, EDTA, Fragrance (Parfum), Methylchloroisothiazolinone, Methylisothiazolinone.
Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.
The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.
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