What It Is
PRAVANA's award-winning VIVIDS is now available in a larger size, with almost 3 tubes of color packed into one convenient XL tube.
What It Does
This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Available in 10 vibrant colors, 3 jewel tones, VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade.
What Else You Need to Know
• No ammonia: extremely gentle
• Silk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex
• Keratin Amino Acids: strengthen hair’s fiber and help color adhere to the hair shaft
Exclusive To PRAVANA:
• Zero Phthalates
• No animal testing
• Free from MEA and DEA
• EPA and CARB compliant
Pre-lighten hair using PRAVANA Pure Light Power Lightener to a level 7. DO NOT MIX WITH DEVELOPER. Apply to clean, dry hair. Take care to avoid skin and clothing, staining may occur. Process 20-30 minutes at room temperature. Rinse thoroughly with cool water. Shampoo, condition and protect with VIVIDS Color Protect.
Water (Aqua/EAU), Cetyl Alcohol, Cetearyl Alcohol, Lanolin Alcohol, Ceteareth-20, Propylene Glycol, Basic Violet 1 (CI 42535), Hydrolyzed Keratin, Ethyl Ester of Hydrolyzed Silk, Sodium Sulfite, Simethicone, EDTA, Fragrance (Parfum), Methylchloroisothiazolinone, Methylisothiazolinone.