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Description
What It Is
PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine.What It Does
This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade.
What Else You Need to Know
• No ammonia: extremely gentle
• Silk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex
• Keratin Amino Acids: strengthen hair’s fiber and help color adhere to the hair shaft
Exclusive To PRAVANA:
• Paraben-Free
• Zero Phthalates
• No animal testing
• Free from MEA and DEA
• EPA and CARB compliant
How To
Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. Rinse thoroughly with cool water and style as desired.
Ingredients
• Silk Amino Acids
• Keratin Amino Acids
Ratings & Reviews
Rated 5 out of
5
by
Amanda V from
My new favorite vivids
These vivids are awesome! The colors don't bleed. They are vibrant and beautiful
Date published: 2022-05-20
Rated 5 out of
5
by
margi from
Totally Vivid coverage
Good product for achieving special colors for special clients
Date published: 2021-11-04
Rated 5 out of
5
by
Kcarl from
Love it!
Love this purple! Deep grape that holds pretty well.
Date published: 2021-10-20
Rated 5 out of
5
by
kendra600 from
ABSOLUTELY LOVE THIS VIVID
I have been coloring my hair red since 2014; I have never found any type of formula that delivers vibrant colors AND helps your hair to feel and look healthy again all in one process! ..I absolutely love this product and I will be purchasing again!
Date published: 2021-09-18
Rated 5 out of
5
by
K barajas from
Pravana
Pravana is my favorite for vivids, easy to apply, no developer and conditions the hair
Date published: 2021-08-13
Rated 5 out of
5
by
Zhauna from
Strong lasting tones.
I’ve been using vivid colors for a while and I have to say this one lasts better than many! Great tone, highly customizable, and leaves hair shined and feeling great.
Date published: 2021-08-02
Rated 3 out of
5
by
twehnaturalnails from
Don't Use on 613 Blonde Human Hair Bundles
I like the vivids line but it doesn't show up much as silver on 613 blonde human hair wefts but more of a lilac color. I would not recommend on 613 blonde human hair for wig-making/hair bundle coloring. While the product is good, I would not recommend for my intended use.
Date published: 2021-04-28
Rated 5 out of
5
by
Anonymous from
Reliable and gorgeous color
I'm so glad I can always count on this color line to deliver the best results every time I use it!
Date published: 2021-04-09