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Description
What It Is
PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine.What It Does
This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade.
What Else You Need to Know
• No ammonia: extremely gentle
• Silk Amino Acids: act as a color carrier to help drive color deep into hair’s cortex
• Keratin Amino Acids: strengthen hair’s fiber and help color adhere to the hair shaft
Exclusive To PRAVANA:
• Paraben-Free
• Zero Phthalates
• No animal testing
• Free from MEA and DEA
• EPA and CARB compliant
How To
Pre-lighten hair to recommended level prior to coloring. Apply VIVIDS directly to clean, dry hair. Process for 20-30 minutes at room temperature. Shampoo lightly with VIVIDS Color Protect Shampoo. Rinse thoroughly with cool water and style as desired.
Ingredients
• Silk Amino Acids
• Keratin Amino Acids
Ratings & Reviews
Rated 5 out of
5
by
Anonymous from
Reliable and gorgeous color
I'm so glad I can always count on this color line to deliver the best results every time I use it!
Date published: 2021-04-09
Rated 5 out of
5
by
mmmp from
love
Cant go wrong with pravana colors are long lasting and vibrant
Date published: 2021-02-26
Rated 3 out of
5
by
Christine from
New Formula
The new formulation of the vivids is not what it used to be. The violet is almost diluted in a sense. I used to be able to cover over darker level highlights with a nice violet tone or on lighter highlights for a vibrant violet! Now.. it isn’t vibrant enough to cover even a warm level 7. Now I’ll have to look for another direct dye.. Please go back to the old vibrant formula.
Date published: 2021-02-13
Rated 5 out of
5
by
Vikki from
Pravana Vivids are always a way to go!
Not only is the color super pigmented, their Neon line is super bright and always creates magic in the chair! You can’t go wrong with pravana!
Date published: 2021-02-09
Rated 5 out of
5
by
Anonymous from
I love Pravana vivids!!
These are my absolute favorite vivids on the market! they are true to tone, come out so bright and stunning! they don't bleed, the consistency is amazing, and best of all- MY CLIENTS LOVE THIS STUFF!
Date published: 2021-02-05
Rated 5 out of
5
by
melanie from
my tried and true
always use this product. if you get bad results it's because you didn't use it correctly.
Date published: 2020-06-16
Rated 1 out of
5
by
Kelsey from
purple turmoline
Color did not hold, doesn’t look like swatch, terrible terrible. Do not order this color
Date published: 2020-05-18
Rated 5 out of
5
by
Stephanie from
love
Love the pink! Think I should of left it in a little longer than it says but turned out really cute!
Date published: 2020-05-02
Rated 5 out of
5
by
Jenn from
Prvana
I love this color line. It works well woth other oines. My guests always walk away happy .
Date published: 2019-12-06
Rated 5 out of
5
by
Bret from
Love the Vivids
Great rose vivid. It was perfect. I even cut it with some clear to give a more sheer Rose look and it turned out perfect!
Date published: 2019-08-24
Rated 5 out of
5
by
Toni from
Punky Colors
Am absolutly IN LOVE with how these colors come out and how long they can last. One of my go-tos any time i need a color touch up
Date published: 2019-07-26
Rated 5 out of
5
by
Dianna from
Long Lasting Color
Pravana has been my go to for fashion colors for years. The shades are beautiful and stay in your hair for a long time, if using the correct shampoo. I highly recommend the blue and green shades.
Date published: 2019-07-26
Rated 5 out of
5
by
VanitysEdge from
Loyal to this color!
Vivids are always my go to color. Long lasting, blend well, mix seamlessly because who doesn’t want their own personalized color in an instagram world?! I’ve tried other semi’s but none are quite like this line.
Date published: 2019-07-26
Rated 5 out of
5
by
Paula from
Amazing color
I love Pravanas chroma silk vivid colors , they all come out so beautifully and give you the color your wishing for ...
Date published: 2019-07-17
Rated 5 out of
5
by
Tlcbeauty313 from
The best red color!!
I love these red vivid colors I bought, they are so vibrant and shiny!!!!
Date published: 2019-07-17
Rated 5 out of
5
by
Kferg21 from
holy grail
The violet pravana is my go to! Love the way it fades!
Date published: 2019-07-16
Rated 5 out of
5
by
Kristal from
Vivid!
Love theses colors. I have 5 of them in my hair right now!
Date published: 2019-07-10
Rated 5 out of
5
by
Paxton220 from
Best fashion color!
I absolutely love this color line! I've used the purple in the past and I'm currently using the red. I personally think this is the best red I've ever had. I recommend this to anyone wanting bright, shiny, vivid, amazing color!
Date published: 2019-07-07
Rated 3 out of
5
by
Cory from
Its dull
The shade purple tourmaline is much duller than I expected which there is no indication of I with the put description of the color on the side
Date published: 2019-06-26
Rated 5 out of
5
by
loriforn from
Wow for natural gray hair
I purchased Violet for use on my natural gray hair. I did have to pastelize it to get the color that I was looking for. ( The color is super intense) I was looking for just a touch of color and that's what I got but I mixed 1 part color to 10 parts conditioner, applied it in the shower, let it sit and rinsed. For me, it was perfect. Washed out after two washes, which was just what I wanted.
Date published: 2019-04-08
Rated 4 out of
5
by
Tessa from
Pravana Neon Pink
This shade was nice to create purples with but when put on by itself it needs to at least be a level 9 or higher in order to show up
Date published: 2019-03-16
Rated 5 out of
5
by
Gina from
Fun Sun Color
I love the Vivids direct dyes! They are vibrant especially in the sun! They stay vibrant longer than other direct dyes. I love that there's no funky amonia smell. I reccomend this to anyone who wants to try fun colors in their hair!
Date published: 2019-03-16
Rated 5 out of
5
by
Mason from
Incredible, Affordable, Vivid Colors
I’ve used Pravana VIVIDS for about two years now and I’ve never looked back on any other fashion color brand, the colors are vivid and stay for longer than other dorect dyes I’ve used before
Date published: 2019-03-16
Rated 5 out of
5
by
julbunch from
Changed My Hair Forever!
I tried the Rose Quartz color just to add something fun to my hair that I’ve kept only blonde for almost 2 years. I colored my ends and I’m absolutely HOOKED! Its so easy to do and it looks great and washes out easily. I love it!
Date published: 2019-03-16
Rated 5 out of
5
by
Porsha from
My Pravana Experience
I absolutely loved this product!! I use pravana vivids on myself and my clients as well! So pretty and vibrant!!
Date published: 2019-03-14
Rated 5 out of
5
by
Shayla13 from
Love the vivids!
These vibrant colors are the best, very pigmented and they last!
Date published: 2019-03-01
Rated 4 out of
5
by
Bea45 from
Good quality direct dye product
Good consistency. Fair longevity on pre-lightened hair lifted to levels 8 and above.
Date published: 2019-02-19
Rated 5 out of
5
by
Ellsie from
Awesome service!
I order my color online every time I can and the service with them is amazing!
Date published: 2019-01-31
Rated 5 out of
5
by
Christina from
Wild Orchid doesn’t fade!
Very vibrant, doesn’t fade, and goes on so smoothly makes applying very easy!
Date published: 2018-12-23
Rated 5 out of
5
by
Betty from
Amazing shine w the clear
My clients rave about the shine this adds. I apply the clear after every color. I hope to never be without!
Date published: 2018-12-21