Pravana
Purify & Revive Prime Demineralizing Spray

Purify & Revive Prime Demineralizing Spray is rated 4.2 out of 5 by 14.

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Pravana's Purify & Revive Prime is a plant based lactic acid-powered demineralizing spray that takes just 3 minutes, reducing prep time by 95%.

What It Does

• Removes hard water deposits instantly

• Takes 3-minutes, reducing prep time by 95%

• Creates a foundation for an optimized chemical servic

• Plant based Lactic acid seals in the cuticle, locking in color

• Promotes volume, vibrancy, and smoothness.

• Eliminates brassiness, unevenness, discoloration, and damage

• Hair is left weightless, lightly volumized, and moisturized

What Else You Need to Know

• Lactic acid demineralizes mineral build up.

• Use before all chemical services to optimize results.

• No need for an upcharge; lets clients spend money on extra services.

• Delivers more even results, boosting stylist confidence and client satisfaction.

• Maintain your color at home with Purify & Revive CLEANSE Shampoo.

How To

Before color treatment, divide the hair into sections and spray throughout hair to evenly coat, making sure not to oversaturate. Comb through hair. Wait 3 minutes. Apply color.

AQUA / WATER / EAU, POLYSORBATE 20,LACTIC ACID, COCAMIDOPROPYL BETAINE, FRAGRANCE (PARFUM), DISODIUM EDTA,PHENOX YETHANOL, AMINOMETHYL PROPANOL, ETHYLHE X YLGLYCERIN, ALPHAISOMETHYL IONONE, CITRONELLOL, LINALOOL, HEXYL CINNAMAL, HYDROXYCITRONELLAL.

Ratings & Reviews

Rated 3 out of 5 by Maureen from Sprayer always stops spraying I like the product, but I hate the bottle it comes in. Every bottle I buy ends up not spraying properly very shortly after opening it. I have to put this in a different spray bottle to use it.

Date published: 2024-07-05

Rated 3 out of 5 by hf2hvit from Product, great. Sprayer, AWFUL! The product is great. It's the packaging. Every single bottle I have bought, the sprayer becomes clogged after about one-third of the product is used. I always have to transfer it to a different bottle with a different sprayer.

Date published: 2024-06-29

Rated 5 out of 5 by Kim1961 from Cleaner looking blonde. I was surprised at the difference in how the highlights looked after pretreating with the product. A lot less brassy and the hair felt amazing. Definitely will repurchase.

Date published: 2023-09-17

Rated 5 out of 5 by Mayra from Very convenient Easy and convenient to use. I spray my clients hair and let it activate while i mix my product.

Date published: 2022-02-17

Rated 4 out of 5 by Melissa from Purify & Revive Prime Demineralizing Spray Love this product!!! Green had settled into my clients hair due to hard water. This spray, along with the Purify and Revive Shampoo removed 90% of the discoloration.

Date published: 2021-04-16