What It Is
A violet toning shampoo that neutralizes brassiness and yellow undertones in blonde hair while delivering softness, hydration, and shine.
Brass doesn't stand a chance.
This is the violet shampoo that does the job without turning your hair purple. Reflecting the vibrant hues of Rinzu jacquard fabric, this toning shampoo uses silk amino acids and a precisely calibrated violet pigment to neutralize brassiness and yellow undertones in blonde and silver hair. It tones, cleanses, hydrates, and adds shine all in one wash. Leave it in for two minutes for a subtle refresh or five for a deeper tone. Either way, your blonde stays bright, cool, and beautifully polished.
Who is it for?
Hair Type: Fine, Medium, Thick
Hair Texture: Straight, Wavy, Curly
Hair Concerns: Brassiness, Color Fading, Dryness
Key Ingredients:
Silk Amino Acids: Rebuild and protect damaged hair with excellent moisture-binding properties, leaving hair stronger, softer, and more luminous.
Ext. Violet 2: A precisely calibrated violet pigment that neutralizes yellow and brassy tones in blonde and silver hair without over-saturation.
White Tea Extract: A potent antioxidant that helps block DHT, preventing premature hair loss, strengthens hair, and restores natural shine.
Green Tea Extract: An antioxidant that gently detoxes and soothes the scalp, stimulates blood circulation, mends split ends, and promotes healthy hair growth.
Fragrance: 7 Luxe
Wet hair, lather well, and leave in for 2-5 minutes depending on level of color toning desired. Rinse thoroughly, and follow with conditioner.
Water (Aqua/Eau), Disodium Laureth Sulfosuccinate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, PPG-2 Hydroxyethyl Coco/Isostearamide, Sodium Lauryl Sulfoacetate, Acrylates/Steareth-20 Methacrylate Copolymer, Fragrance (Parfum), Phenoxyethanol, Glycol Distearate, Sodium Lauroyl Sarcosinate, Glycerin, Panthenol, Propanediol, Laureth-4, Sodium PCA, Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Ext. Violet 2, Arginine (L-Arginine), Xylityl Sesquicaprylate, Sodium Hydroxide, Aspartic Acid (L-Aspartic Acid), Ethylhexylglycerin, PCA, Tetrasodium EDTA, Glycine, Alanine (L-Alanine), Mica, Serine (L-Serine), Titanium Dioxide, Valine (L-Valine), Isoleucine (L-Isoleucine), Proline (L-Proline), Threonine (L-Threonine), Alumina, Silk Amino Acids, Sodium Lauryl Glucose Carboxylate, Histidine (L-Histidine), Phenylalanine (L-Phenylalanine), Lauryl Glucoside, Lecithin, Superoxide Dismutase, Camellia Sinensis (Green Tea) Leaf Extract, Camellia Sinensis (White Tea) Leaf Extract, Lycium Barbarum (Goji) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Lactic Acid