We share a common love of hair + all that comes with it: boosting confidence, building relationships + creating trust. For hair pros, nothing cultivates those three pillars as much as having the support of hard-working products with clinically proven formulas that deliver results. Frustrated with the lack of products that met their needs, our founders, Nine Zero One Salon owners + A-list hairstylists Nikki Lee + Riawna Capri, created In Common Beauty: uncompromising formulas that safely maintain hair health + integrity during major hair transformations. No short-term, superficial fixes—only efficacious ingredients + technologies that repair hair inside + out, leaving it healthier than before.