Redken
Pliable Paste

Pliable Paste is rated 4.6 out of 5 by 77.
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Pliable Paste
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5 oz.
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What It Is

Pliable Paste Styling Paste with Flexible Hold is a pliable medium hold texturizing hair paste that allows you to create versatile hairstyles on any hair length.

 

What It Does

Leaves hair looking moist and pliable without stiffness flakiness or build up. It twists shapes and texturizes short or layered cuts for a style with lasting control and definition.

 

What Else You Need to Know

• This styling paste is light enough that it won't weigh down hair but strong enough to let you play around with any hairstyle.

 

• Provides pliable support for a range of styles.

 

• Shapes and texturizes short or long hair and layered cuts for a style with strong control and definition.

 

• Flexible hold medium control paste.

 

• Pliable fiber network provides a "web of support" with control.

 

• Stays moist flexible so you can rearrange the style and won't weigh hair down.

 

• Rub in hands and apply through damp or dry hair.

 

• Shape mold or twist hair into desired style.

 

• Use with your customized hair styling regimen.

AQUA / WATER / EAU • BUTYLENE GLYCOL • STEARETH-20 • CETEARYL ALCOHOL • PVP • PPG-5-CETETH-20 • DIMETHICONE • PEG-100 STEARATE • GLYCERYL STEARATE • PROPYLENE GLYCOL CETETH-3 ACETATE • PHENOXYETHANOL • PEG-150 PENTAERYTHRITYL TETRASTEARATE • PARFUM / FRAGRANCE • METHYLPARABEN • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • ETHYLPARABEN • PEG-90M • DISODIUM EDTA • HEXYL CINNAMAL • BENZYL SALICYLATE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • LINALOOL • BENZYL ALCOHOL • FUMARIC ACID • CITRONELLOL • GERANIOL • COUMARIN • CI 42090 / BLUE 1 • CI 17200 / RED 33

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 5 out of 5 by from My go to Has been my go to for years and still out preforms anything else I have tried
Date published: 2025-02-24
Rated 5 out of 5 by from Amazing! I have searched many years to find something comparable to the hold and the look of this in my hair, nothing compares! It’s my only go to for my short, pixie hair cut.
Date published: 2024-11-29
Rated 5 out of 5 by from Light hold I use a little before blow drying and also to separate and chunk after being styled. Light hold. Light fragrance. Smooth and creamy. Adds shine.
Date published: 2024-11-24
Rated 5 out of 5 by from It’s my favorite! This is my go to favorite styling paste. It’s perfect for short/ pixie hairstyles. Love love love this product!!
Date published: 2024-08-14
Rated 5 out of 5 by from Great product Great for all hair types! Has a great and pliable hold.
Date published: 2024-04-06
Rated 4 out of 5 by from Love it Have loved this since day 1 of becoming a stylist in 1996. Glad to see name change did not change actual product
Date published: 2023-02-02
Rated 5 out of 5 by from Great on all textures of hair. A mild volumizing product that give a pliable full finish! Great in short or long hair scalp to ends. Lighten up on coarse heavy hair. Great in fine short dry hair to mess it up!
Date published: 2022-10-26
Rated 5 out of 5 by from perfect for short hair I love the rewind for short hair. This product is easy to use and my clients love it.
Date published: 2021-10-21
Rated 5 out of 5 by from Great paste I just love this product on my self.. Gel, blow dry my hair then rub in some rewind shape it however I want it to look ,, a little hairspray and I am good all day... You can even rewet a little the next day reshape and boom .
Date published: 2021-02-24
Rated 5 out of 5 by from Clients Love it! I've over the years experimented with different pliable styling products. Primarily because my clients were looking for something more cost effective. In this case the saying " You get what you pay for" is true. Love this product!
Date published: 2019-07-29
Rated 5 out of 5 by from Perfect for natural curly hair!! I love this product and so do all my clients! I do not use hair spray because I have natural curly hair, so this product is perfect for giving me a frizz free look with definition curls! I also love how easy this is to work with! It couldn't be easier!!
Date published: 2019-01-22
Rated 5 out of 5 by from The best styling paste! My clients love rewind! Especially on medium and short length hair! It’s pliable and moveable to put your hair where you want it! This stuff rocks!
Date published: 2018-10-11
Rated 5 out of 5 by from The best smelling, pliable paste ever! My stylist and clients absolutely love this paste! It works better than many others out on the market! The smell is wonderful! Your able to style with pliable fibers of paste, for a quick messy, textured look!
Date published: 2018-10-10
Rated 5 out of 5 by from Rewind Have not found another product that has the flexbilty without leaving the hair feeling gummy and losing its shine
Date published: 2018-03-15
Rated 5 out of 5 by from Best texture paste Best texture paste, pliable, not greasy. Clients love to use this product at home
Date published: 2018-02-20
Rated 4 out of 5 by from Works amazing! I love this product! My hair does what I need it to, but sometimes I just need it to be smoothed out. This products smooths my hair and assists the style but doesn't leave very much product feel.
Date published: 2017-12-21
Rated 5 out of 5 by from Best Redken product ever# Nothing compares to Rewind through Redken or any other company
Date published: 2017-12-06
Rated 5 out of 5 by from Best styling product Clients love how this separates the hair for a controlled but messy look.
Date published: 2017-11-15
Rated 5 out of 5 by from Amazing Product This product is lightweight yet has enough hold. Use for wet or dry hair. Separation is easy and is not extra sticky.
Date published: 2017-09-29
Rated 5 out of 5 by from Unbeatable Style Potential The magic that is REDKEN REWIND is evident from the minute you release the magical fibers onto your client's hair! Light, perfectly pliable...with the capacity to create more twists and turns than a California highway! It is always a delight to educate my client's on how easy it is to apply, and how you don't need to reapply until you shampoo...the power is in their hands!!! Once they've tried it, they're fans for life...REDKEN REWIND deserves all the accolades it receives...it is a winner!!
Date published: 2017-09-23
Rated 5 out of 5 by from Redken Rewind Nothing can compare to the versatility of this product. I get volume and flexibility, frizz control , and I can create great updo styles with Redken Rewind.
Date published: 2017-09-14
Rated 5 out of 5 by from Best styling aid for all kinds of styles I have been using this product for 20 years I have tried others but always have this for back up never lets me down!
Date published: 2017-04-03
Rated 5 out of 5 by from The best styling product! My clients love this product! I use it on almost everyone as a great finish to any style!
Date published: 2017-03-22
Rated 5 out of 5 by from The Best for a light and reliable styling product This product has been my personal go to for years, since i was a lad i have been using rewind from nights out to graduations and interviews. if you want instant respect and tons of money, use this daily...
Date published: 2016-09-09
  • y_2026, m_8, d_5, h_10
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.48
  • cp_2, bvpage2n
  • co_hasreviews, tv_45, tr_32
  • loc_en_US, sid_redken-pliable-paste, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
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  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 9ms
  • reviews, product