Redken
Pliable Paste

Pliable Paste is rated 4.6 out of 5 by 77.
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Pliable Paste
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5 oz.
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What It Is

Pliable Paste Styling Paste with Flexible Hold is a pliable medium hold texturizing hair paste that allows you to create versatile hairstyles on any hair length.

 

What It Does

Leaves hair looking moist and pliable without stiffness flakiness or build up. It twists shapes and texturizes short or layered cuts for a style with lasting control and definition.

 

What Else You Need to Know

• This styling paste is light enough that it won't weigh down hair but strong enough to let you play around with any hairstyle.

 

• Provides pliable support for a range of styles.

 

• Shapes and texturizes short or long hair and layered cuts for a style with strong control and definition.

 

• Flexible hold medium control paste.

 

• Pliable fiber network provides a "web of support" with control.

 

• Stays moist flexible so you can rearrange the style and won't weigh hair down.

 

• Rub in hands and apply through damp or dry hair.

 

• Shape mold or twist hair into desired style.

 

• Use with your customized hair styling regimen.

AQUA / WATER / EAU • BUTYLENE GLYCOL • STEARETH-20 • CETEARYL ALCOHOL • PVP • PPG-5-CETETH-20 • DIMETHICONE • PEG-100 STEARATE • GLYCERYL STEARATE • PROPYLENE GLYCOL CETETH-3 ACETATE • PHENOXYETHANOL • PEG-150 PENTAERYTHRITYL TETRASTEARATE • PARFUM / FRAGRANCE • METHYLPARABEN • GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE • ETHYLPARABEN • PEG-90M • DISODIUM EDTA • HEXYL CINNAMAL • BENZYL SALICYLATE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • LIMONENE • LINALOOL • BENZYL ALCOHOL • FUMARIC ACID • CITRONELLOL • GERANIOL • COUMARIN • CI 42090 / BLUE 1 • CI 17200 / RED 33

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 3 out of 5 by from ok Definitely a heavier paste. A little bit goes a long way.
Date published: 2026-04-21
Rated 5 out of 5 by from Awesome Great product I’ve tried several brands and redken is by far my favorite
Date published: 2026-04-01
Rated 5 out of 5 by from Great product I’ve been using this product for years, one of the majority of my clients.
Date published: 2026-02-01
Rated 5 out of 5 by from Rewind M husband loves this - won't use any other.
Date published: 2026-01-01
Rated 5 out of 5 by from Love using this product and can restyle throughout the day if needed without the product getting hard and crunchy!
Date published: 2025-12-04
Rated 5 out of 5 by from The best of its kind! No other styling paste can beat the versatility of Rewind. I’ve been using it for 20 years and whenever I give in and try something else I end up regretting it and always come back to Rewind. After 20 years I stopped trying other products because Rewind does everything I need it to for short and medium length hair, men or women. It has a nice grip yet not dry and hard, beautiful shine yet not greasy and great holding power. Love it!
Date published: 2025-09-15
Rated 5 out of 5 by from Smooth smooth product, doesnt leave any build up or hardness to the hair.
Date published: 2025-05-21
Rated 5 out of 5 by from great for short hair Great for short hair it’s pliable but doesn’t leave a buildup in the hair!!
Date published: 2025-03-26
  • y_2026, m_8, d_5, h_10
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.48
  • cp_1, bvpage1
  • co_hasreviews, tv_45, tr_32
  • loc_en_US, sid_redken-pliable-paste, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 4ms
  • reviews, product