Strength Cure Blonde Purple Shampoo

Strength Cure Blonde Purple Shampoo is rated 4.9 out of 5 by 99.
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What It Is

Rich-lather purple shampoo that tones and fortifies brassy, damaged and lightened hair.

What It Does

Toning formula helps brighten, fight brass and fortify for lightened hair that's stronger and healthier with more vibrant color.

What Else You Need to Know

• Key ingredients include Keravis, Astaxanthin, and Purple Orchid toning pigments.

• Signature aromatherapy blend of Pear, Rose, and Sandalwood.

• ZeroSulfate, 100% Vegan Formula.

 

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

 

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

Apply a dime-sized amount to wet hair at the scalp. Using your fingers, lather and work the shampoo down to the ends. Rinse. For extra cleansing, repeat. For best results, follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.

 

PRO TIP: For lighter blondes, alternate with Strength Cure haircare system. For darker blondes and fashion colors, use every shampoo.

AQUA / WATER / EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM / FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 / ACID VIOLET 43, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from The best! This is by far one of the best purple shampoos I've ever tried. No brassiness. My hair feels great!
Date published: 2020-10-27
Rated 5 out of 5 by from Thick conditioning I received Pureology Strength Cure Blonde Purple and it smells amazing. The product is easy to dispense and the color is purple. It comes out thick and a little goes a long way. I definitely recommend this product. The way it is package is lavish and will not drip out. It still gives you a good soapy experience unlike other dull shampoos and help tone done the yellows.
Date published: 2020-10-27
Rated 3 out of 5 by from Cleans well This shampoo cleans well. Doesn't moisturize well. Hair feels dry.
Date published: 2020-10-27
Rated 5 out of 5 by from Amazing Just had highlights 2 weeks ago, used the shampoo and conditioner , is amazing how it correct the colors in my hair, I love the results! Is like magic!
Date published: 2020-10-27
Rated 5 out of 5 by from Love it I love my Pureology purple shampoo! I have platinum blonde hair and use my purple shampoo following with my Pureology purple conditioner. I use it one to two times a week. The results are amazing! It rids my hair of any unwanted orange or yellowish tones. It makes my hair soft and manageable and eaves me with almost white hair. (Just the way I like it.) I highly recommend it.
Date published: 2020-10-21
Rated 4 out of 5 by from Smells so good/Great product I think I accidentally put my shampoo review on the conditioner, but the response is basically the same. I have dark hair with highlighted/ombred vivid ends, so I'm not sure exactly how this came to be, but I did consult my hair stylist because I didn't want to try something that would ruin my vivids. These purples are very pigmented and dense, I'm sure if you left it on light hair long enough it would be very very non-brassy. The shampoo made my hair feel really good and smells amazing, it didn't weigh me down, or strip my hair (like I've heard some purple shampoos can do). The conditioner, also smells amazing (I cannot emphasize that enough), is great too. I have finicky hair, it is pretty long and curly/wavy but not coarse, so it easily is weighed down by products, even conditioners. I honestly wasn't using a conditioner regularly before this because everything I tried made my hair stringy and gross, even just putting it on the ends. This didn't do that. It made my hair feel really good. So both shampoo and conditioner is great, I have no doubt the quality of the product and being able to remove brassiness. But even if you have super dark hair and want to try this product, please do. It is still good for your hair and it does build strength. This product line is great!
Date published: 2020-10-18
Rated 5 out of 5 by from Pureology purple shampoo This is a wonderful shampoo for blonde hair ! The color looks great! It rinses out your hair really good!
Date published: 2020-10-15
Rated 5 out of 5 by from Excellent product Pureology Strength Cure Blonde helps to maintain my hair color and also repairs it from damage caused by chemicals. I love that it leaves my hair very soft and manageable. This product is made with 100% vegan ingredients.
Date published: 2020-10-15
Rated 5 out of 5 by from Love it! This is such an amazing product! It really does its job as far as taking the brassiness out of my color treated blonde hair, and doesn't over tone giving you that purple tint you might find in other toning shampoos. It also makes my hair feel so much healthier than it has in such a long time! It has such a subtle but luxurious scent that lasts even after you condition & blow dry your hair (which is so hard to find!)! This shampoo lathers really well, and doesn't feel harsh on my scalp as other toning shampoos sometimes do. My hair looks so lively & fresh every time I use it! This shampoo does not dry out your hair like other blonde toning shampoos do!
Date published: 2020-10-13
Rated 4 out of 5 by from Overall good shampoo Pureology Strength Cure Blonde Purple Shampoo is a good shampoo for my color treated hair. It has a pleasant scent and leaves my hair feeling clean. The deep purple color seems odd and first, but I'm used to it now. I wish the shampoo was a little thicker in consistency for easier application.
Date published: 2020-10-12
Rated 5 out of 5 by from great brass canceling shampoo This is a great shampoo to nuetralize unwanted warmth and brass. The purple pigment is strong enough to tone down yellow but not so strong that it leaves you with unwanted blue/ purple tones. I'm always a little hesistant with purple shampoos because some of my blonde pieces are very porous and end up soaking too much of that pigment up. This shampoo doesn't do that. I used if to pre-tone after some highlights but before my actual toner and it worked like a charm. I also use it every couple of shampoos to keep my blondes from becoming brassy.
Date published: 2020-10-11
Rated 5 out of 5 by from Awesomely great I love the product.. for one because I have long hair and it left it's feeling like a million bucks... I used it at night and let me tell you my hair shined even the next day... I loved how nice it made my hair feel after each wash
Date published: 2020-10-10
Rated 5 out of 5 by from super clean hair I love this shampoo, because of how it leaves my hair, I have been used to using products that never go with my hair, I always left it hard and very dry, instead this is something else, it is a product that helps me with my hair Since I am used to using many bleaches and I am always painting my hair, I have found the perfect ally for me.
Date published: 2020-10-10
Rated 4 out of 5 by from It was ok This shampoo leaves your hair smelling good besides that I don't think it does what it intends to do to your hair. I still saw my hair yellow . I've used better shampoo that cost half of the $ this shampoo and works wonders.
Date published: 2020-10-09
Rated 5 out of 5 by from Good for hair and scalp Pureology always is great on my sensitive scalp. Best "blue shampoo" yet.
Date published: 2020-10-06
Rated 5 out of 5 by from Wonderful Shampoo for blonde hair I love this purple shampoo. It works so well and makes my hair look cool and not warm toned. I leave it in for a long time and it really helps kick the brass out. I will continue to recommend this to others with blonde hair.
Date published: 2020-10-04
Rated 5 out of 5 by from Amazing First time ever using pureology and I have to say this won't be my last. I used the strength cure for blondes. My hair was extremely damaged before use and I could definitely feel a difference.
Date published: 2020-10-03
Rated 5 out of 5 by from Absolutely Love It! This shampoo works great! Last time I used it I was in a rush and forgot to use conditioner. When I do this with my usual shampoo, my hair becomes super dry like straw, but this time my hair was nice and grease free without being dried out.
Date published: 2020-10-03
Rated 5 out of 5 by from No more brass This shampoo left my hair feeling very fresh clean and smooth and the color looks vibrant after using. i am obsessed with the way it made my hair look and feel. The smell is amazing and feels so nourished.
Date published: 2020-10-02
Rated 5 out of 5 by from Shampoo I received this product from buzz agent complimentary. I like this product for my color treated hair my hair didn't had any shine and after using this it has shine and looks healthier I would like to buy more after this bottle finishes.
Date published: 2020-10-02
Rated 5 out of 5 by from Amazing shampoo This shampoo is great. After using the Pureology strength cure blonde purple shampoo my hair looks softer and smoother. I would recommend this product to all my friends and family.
Date published: 2020-10-01
Rated 5 out of 5 by from Works! I love how this is rich in color. The color doesn't disappear when lathered like other products. The smell is pleasant and it truly does help with the brassiness.
Date published: 2020-09-30
Rated 5 out of 5 by from Best purple shampoo I love this purple shampoo because the longer you leave it on the more intense it can be. Also it is not drying, my hair left feeling hydrated. Another plus, it smells amazing.
Date published: 2020-08-23
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