What It Is
Deeply nourishing treatment mask with essential nutrients that intensely moisturizes and softens hair.
What It Does
Thirst-quenching mask provides superior nourishment, touchable softness and extraordinary color protection.
What Else You Need to Know
• Key ingredients include Avocado Oil and Coconut Oil.
• Signature aromatherapy blend of Pineapple, Coconut, and Vanilla.
• Silicone-Free, ZeroSulfate, 100% Vegan Formula.
Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
Apply a quarter-sized amount to freshly shampooed hair, focusing on the midlengths and ends. Using your fingers, gently massage through hair. Wait 5 minutes. Rinse.
For best besults, use following the Hydrate, Smooth Perection, or Nanoworks Gold haircare systems.
AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCINE SOJA OIL / SOYBEAN OIL, BEHENTRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, ISOPROPYL ALCOHOL, GLYCERIN, PHENOXYETHANOL, TOCOPHERYL ACETATE, COCOS NUCIFERA OIL / COCONUT OIL, PERSEA GRATISSIMA OIL / AVOCADO OIL, ETHYLHEXYL METHOXYCINNAMATE, BUTYLENE GLYCOL, BHT, CHLORHEXIDINE DIGLUCONATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, LIMONENE, CITRIC ACID, COUMARIN, CI 19140 / YELLOW 5, CI 14700 / RED 4, MELANIN, TOCOPHEROL, PENTYLENE GLYCOL, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT, ETHYLHEXYLGLYCERIN
Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.
The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.
Click to see more details.
Rated 5 out of
5
by
Sunday Funday from
Treats hair well
Purchase this for my mother in law. Helps sooth her cuticle during the summer months
Date published: 2024-08-05
Rated 5 out of
5
by
Anichole from
Great hydrating product
This is a great product. Makes your hair feel super soft and hydrated. Will definitely buy again!
Date published: 2024-08-05
Rated 5 out of
5
by
Zadaya from
Treatment
Pureology is one of the best brands out there! I love this treatment, I do it once every week or 2, leaves it feeling healthy and shiny!
Date published: 2022-10-19
Rated 5 out of
5
by
LorenB from
Great hair treatment
Great for hydration of dry brittle hair. Leaves hair really soft
Date published: 2022-10-01
Rated 5 out of
5
by
amber from
amazing softness
Omg y’all my first time trying and fell in love! My hair is so much softer and was able to brush it with out clumps coming out. This is a must have! Thank you Pureology for a great product
Date published: 2022-04-22
Rated 5 out of
5
by
slfog from
Highly Recommend
I notice a huge difference in the quality/strength of my hair and appearance of split ends when I start/stop using this hair mask.
Date published: 2022-01-18
Rated 5 out of
5
by
andie from
best for curly hair
I have tried every product out there! And this by far is the best thing I’ve found to help with my naturally curly hair. You don’t need much. Truly saved my hair
Date published: 2021-11-14
Rated 5 out of
5
by
Lizzyloo33 from
Hydration!
So hard to find a truly hydrating treatment for wavy and curly hair. So many products put proteins in their treatments, which break textured hair. This just moisturizes and doesn’t weigh down hair
Date published: 2021-08-18
Rated 5 out of
5
by
Hair Maniac from
Great for moisture for protein sensitive hair
This is the only thing that has work for protein sensitive hair. The Hydrate Soft is great too.
Date published: 2021-08-11
Rated 5 out of
5
by
Putter98 from
Great moisturizing product
Love how my hair feels after using this product. And I love the scent
Date published: 2021-07-06
Rated 2 out of
5
by
Andrea from
Conditioner
I wished it left my hair softer and not filled with tangles
Date published: 2020-10-30
Rated 5 out of
5
by
mimi from
Best Mask
Wonderful mask that hydrates your hair to an amazing strong feel. I like using this in between the other Pureology mask for deep conditioning treatment.
Date published: 2020-09-25
Rated 5 out of
5
by
Nikki from
Amazing treatment
I have used a lot if treatments and I have to say I bought this at the last sale and this is the best treatment totally love it and will continue to use this product for all my color packages
Date published: 2019-07-28
Rated 5 out of
5
by
bulldogmama from
Best mask
Love the way this makes my hair feel, super soft smooth and less frizzy
Date published: 2019-07-27
Rated 5 out of
5
by
briggcai from
Amazing deep conditioner!
I absolutely love using this as a deep conditioning treatment! It leaves the hair smooth, silky, and shiny! Definitely worth the money.
Date published: 2019-07-26
Rated 5 out of
5
by
kcsp3 from
Great conditioner!
This conditioner is great for any hair type even fine hair. I would recommend if you need to condition dry, colored treated hair.
Date published: 2019-07-26
Rated 5 out of
5
by
Penny from
Awesome conditioner!!
Love the entire Hydrate line and Super food is no exception!! not heavy on any hair type and adds great hydration! Love it on our backbar as well as retail for our clients.
Date published: 2019-07-17
Rated 5 out of
5
by
Casey from
Best Mask
If you need super hydration with a lightweight feel this is your product! Superfood Hydrate can be used on thick or fine hair and works with natural products to improve the moisture in the hair.
Date published: 2019-07-16
Rated 5 out of
5
by
Dana from
Awesome Product
I will buy again! Makes hair feel so much better and uou notice tge difference afyer first tome use
Date published: 2019-07-16
Rated 5 out of
5
by
Anonymous from
great mask!
I use this as a leave in mask over night and it makes a huge difference in my hair!
Date published: 2019-07-11
Rated 5 out of
5
by
Anonymous from
“liquid Gold”
This stuff is like gold!! Its so hydrating and smells so good! Hands down the best conditioner/treatment ever!
Date published: 2019-07-09
Rated 5 out of
5
by
Danielle from
Best Deep Conditioner
WITHout a doubt this is my go to deep conditioner. It’s my all time favorite and it really has brought my hair back to life and I use it on all my clients!! And it smells soooo good!
Date published: 2019-07-09
Rated 5 out of
5
by
Kari from
IN LOVE
I started using this product over a month ago and my hair has NEVER felt better! I have gone through MANY deep conditioners and this is BY FAR the BEST! My hair blow drys faster, reduces frizz, stops breakage and feels amazing!
Date published: 2019-07-03
Rated 4 out of
5
by
Kjp0126 from
Great masque!
The superfood treatment really helps to add moisture to dry and damaged hair
Date published: 2019-06-17
Rated 5 out of
5
by
Lauren from
Amazing
Im in the process of going lighter! I bought another brand’s intensive treatment, to add protien back into my hair. Obviously that can only help so much, so i would wake up with hair crazier than Einstein’s! I used this mask once and i woke up with almost normal hair! It feels so good!
Date published: 2019-06-01
Rated 5 out of
5
by
Jordan from
Most amazing treatment ever!!!
I got this for myself just because my hair needed some life. However I’m about to order more for my salon because my clients are going to love it!!! Amazing smell, shine, and feel. Doubles as a great end sealer as well!!
Date published: 2019-05-14
Rated 5 out of
5
by
Tereska26 from
Luxury mask
I was referred to this product by more than one friend. I then recommended it to at least 3 more. Everyone told me how much they love it and how soft and hydrated their hair feels after using it. We are all addicts now and repeat buyers. Very little product is needed to get great results!
Date published: 2019-04-22
Rated 5 out of
5
by
Gail from
Rinse out super food condition
This rinseout super product for your ends
Makes them less dry and also brings shine to
Your entire beauty of long hair it really helped color treated hair
Date published: 2019-04-08
Rated 5 out of
5
by
Doordyesalon from
Best hydrating mask
Makes the hair feel thicker and healthy. Gives it shine. Smells amazing!
Date published: 2019-04-08
Rated 5 out of
5
by
Molly from
Feels great, smells great
This makes my hair feel incredible. The results last, and so does the amazing salon smell. Can't get enough.
Date published: 2019-03-15
/max=1000x1000 "Hydrate Superfood Treatment")
/max=550x550 "Hydrate Superfood Treatment")
