What It Is
Deeply nourishing treatment mask with essential nutrients that intensely moisturizes and softens hair.
What It Does
Thirst-quenching mask provides superior nourishment, touchable softness and extraordinary color protection.
What Else You Need to Know
• Key ingredients include Avocado Oil and Coconut Oil.
• Signature aromatherapy blend of Pineapple, Coconut, and Vanilla.
• Silicone-Free, ZeroSulfate, 100% Vegan Formula.
Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
Apply a quarter-sized amount to freshly shampooed hair, focusing on the midlengths and ends. Using your fingers, gently massage through hair. Wait 5 minutes. Rinse.
For best besults, use following the Hydrate, Smooth Perection, or Nanoworks Gold haircare systems.
AQUA / WATER / EAU, CETEARYL ALCOHOL, GLYCINE SOJA OIL / SOYBEAN OIL, BEHENTRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, ISOPROPYL ALCOHOL, GLYCERIN, PHENOXYETHANOL, TOCOPHERYL ACETATE, COCOS NUCIFERA OIL / COCONUT OIL, PERSEA GRATISSIMA OIL / AVOCADO OIL, ETHYLHEXYL METHOXYCINNAMATE, BUTYLENE GLYCOL, BHT, CHLORHEXIDINE DIGLUCONATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, LIMONENE, CITRIC ACID, COUMARIN, CI 19140 / YELLOW 5, CI 14700 / RED 4, MELANIN, TOCOPHEROL, PENTYLENE GLYCOL, HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL, ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT, ETHYLHEXYLGLYCERIN
Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.
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Rated 5 out of
5
by
Tori from
Love it !
Love this it makes my hair feel nice after using as directed and it smells amazing!
Date published: 2025-04-10
Rated 5 out of
5
by
Elizabeth from
love this mask
This mask smells Amazing truly heals your hair use the same shampoo with it for wonderful results
Date published: 2025-01-24
Rated 5 out of
5
by
Maddy from
So hydrating!
So good and hydrating!!! I’m in love with this stuff for my own hair and my clients
Date published: 2024-12-16
Rated 5 out of
5
by
Romi from
In love with this mask for my dry & curly hair
The Pureology Superfood Treatment is a luxurious deep conditioning mask designed to restore life to damaged and color-treated hair. After using it for a few weeks, I can confidently say it lives up to its promise of nourishment and hydration.
Texture & Application
The texture is creamy and easy to apply, coating the strands without feeling heavy. It’s enriched with natural ingredients like avocado and coconut oil, making it feel like a pampering spa treatment. The scent is subtle yet pleasant, leaving your hair smelling fresh and clean without being overpowering.
Performance
This mask delivers intense moisture and shine, especially for dry, frizzy, or over-processed hair. I noticed immediate softness after the first use, and over time, my hair felt stronger and looked shinier. Its formula, free of sulfates and parabens, also helped preserve my hair color, which is a bonus for anyone with dyed hair. It’s a bit on the thicker side, so a little goes a long way, meaning the jar lasts quite a while.
Pros
• Intense hydration for dry, damaged hair
• Color-safe formula
• Pleasant, light fragrance
• Free of sulfates and parabens
• Long-lasting results with regular use
Cons
• May be too rich for fine or thin hair types
• Price point is slightly higher, but considering the quality, it’s worth the investment
Final Verdict
Pureology Superfood Treatment is a must-have for anyone seeking deep nourishment, especially for color-treated or dry hair. It restores moisture and shine, leaving your locks looking and feeling healthier. If you’re willing to invest in a premium hair treatment, this one is worth trying out!
Date published: 2024-10-09
Rated 5 out of
5
by
Cassie from
Pureology is the best!
Love love love this mask! Makes your hair so super soft and moisturized! Smells good too
Date published: 2024-09-20
Rated 5 out of
5
by
Elle from
Ah-amazing!!!
Outside of the awesome scent, this product is 10/10. My clients are obsessed and I use it on my hair. Even my husband loves it lol!
Date published: 2024-08-14
Rated 5 out of
5
by
Edgy331 from
Pureology Hydrate Superfood
We love Pureology Hydrate Superfood. Such a great treatment for guests with over worked hair . We also use it as an add on service in our salon !
Date published: 2024-08-10
Rated 5 out of
5
by
Sunday Funday from
Treats hair well
Purchase this for my mother in law. Helps sooth her cuticle during the summer months
Date published: 2024-08-05
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