What It Is
Nourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.
What It Does
Nourishes and adds touchable softness to dry, color-treated hair.
What Else You Need to Know
• Key ingredients include Shea Butter and Almond Oil.
• Signature aromatherapy blend of Cardamom, Cedarwood, and Sandalwood.
• ZeroSulfate, 100% Vegan Formula.
Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
Apply a quarter-sized amount to freshly shampooed hair, focusing on the midlengths and ends. Using your fingers, gently massage through the lengths of the hair. Wait 5 minutes. Rinse.
For best results, use following the Hydrate, Smooth Perfection, or Nanoworks Gold haircare systems.
AQUA / WATER / EAU, CETEARYL ALCOHOL, DIMETHICONE, GLYCERIN, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, CETRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, PHENOXYETHANOL, ISOPROPYL ALCOHOL, PRUNUS AMYGDALUS DULCIS OIL / SWEET ALMOND OIL, TOCOPHERYL ACETATE, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, LACTIC ACID, BUTYLENE GLYCOL, DILAURYL THIODIPROPIONATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, LINALOOL, BENZOPHENONE-4, COUMARIN, CARAMEL, CITRIC ACID
Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.
The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.
Click to see more details.
Rated 5 out of
5
by
Fahlpal from
freaky soft
This hair care line has softened my hair with the best scent possible! I'm in love with the whole lot. Usually shampoo is drying, this one is not! The treatment is my favorite! I don't know how they give the feeling of having hair products in your hair without using, well, products!? Lol. Just shampoo, conditioner/treatment. Beautiful, shiny, perfectly scented, SOFT HAIR!
Date published: 2020-11-03
Rated 5 out of
5
by
Hawlei Would from
Pure...heaven
I fell in love with Pureology Hydrate Soft Softening Treatment the very first use. Thank you bzzagent and Pureology for the privilege to test this A-mazing product line! I've heard of Pureology before of course but never before have I tried any of the products, I love the smell, how divinely rich it is and best of all how it leave your hair feeling like silk!
Date published: 2020-11-01
Rated 5 out of
5
by
Ambie from
Awesome
Pureology softening treatment is amazing. It made my hair extremely soft
Date published: 2020-11-01
Rated 4 out of
5
by
Mistyrayne from
Hydrates my hair
This is a nice hydrating product when my hair is needing an extra boost of conditioning. It's very thick and coats my hair really well. I don't have to use a lot of it....learned this the hard way after my first use and it weighed my hair down once dried. All in all, not my favorite of the 3 products, but still a good one to use!
Date published: 2020-11-01
Rated 5 out of
5
by
Sarahno86 from
Must-Have product!
The Pureology Hydrate Soft Softening Treatment has been a fantastic addition to my haircare routine. I used this in addition to the Pureology Nanoworks Gold Shampoo, and my hair was so silky smooth and soft, I could actually easily run my fingers through all my long hair even when it was still wet. I only left it on for 2 minutes and that was enough, which I absolutely love since my hair takes the longest in the shower and I am always looking for products that help me save time. It smells like an expensive, luxurious lotion. My hair was easy to style afterwards and it stayed soft and manageable all day long. It's made with 100% vegan ingredients. I would highly recommend for anyone with dry and/or color-treated hair that needs some hydration.
Date published: 2020-11-01
Rated 5 out of
5
by
Anonymous from
Oh my gosh!
I love this softening treatment! My hair feels sooo soft and silky after each use!
Date published: 2020-11-01
Rated 5 out of
5
by
pumpysmom from
My hair is so soft now!
After using this, my hair felt noticeably softer and looked much healthier. It was gentle enough for my hair and had the most amazing fragrance! I've never used anything that made such a difference in my hair and will definitely keep using it! I have recommended this to family and friends!
Date published: 2020-10-31
Rated 5 out of
5
by
Melissav from
Amazingly Soft hair
I can not believe how soft this makes my hair feel, I was amazed and so happy. My hair is very dry from coloring and it is also naturally curly so it feel a little course, I must say I am very impressed with this product! My hair was so easy to brush and usually it is very snarly but when I used this it was so soft and no snarles. I would definitely recommend this product and I will continue to purchase ! Thank you buzz agent for giving me the opportunity to try this product in return for my honest review, I love it!
Date published: 2020-10-31
Rated 5 out of
5
by
KelKav from
Love it!
I truly appreciated this sample! I have short but damaged hair, and this works well as a deep conditioning treatment. I use it 1-2 times a week. It doesn't take much product. It leaves my hair soft and shiny, without being greasy or weighed down. I would definitely buy this product!
Date published: 2020-10-31
Rated 5 out of
5
by
Hairgoddess1977 from
Wonderful softening treatment!
I'm so glad I got to try Pureology Hydrate Soft Softening Treatment. It's a weekly treatment, that you use after you shampoo. You leave it in your hair for 5 minutes then rinse. It contains shea butter and sweet almond oil, so it has a nice scent, but not overwhelming. It makes my hair feel really nice and manageable.
Date published: 2020-10-31
Rated 5 out of
5
by
Ray82 from
Awesome
Truly amazing and awesome for my hair! Plus it smells amazing and I'm so thankful!
Date published: 2020-10-31
Rated 5 out of
5
by
Megan95 from
Amazing softness
I am seriously SO in love with this product! I have never used a product that made my hair as soft, shiny, and strong as the Pureology Hydrate Soft Softening Treatment! It is perfect for my fine hair and doesn't weigh my hair down at all. I will probably continue to purchase this product for the rest of my life!
Date published: 2020-10-31
Rated 5 out of
5
by
Anonymous from
Love this product
I absolutely love this product! I have very sensitive skin and scalp and have a very hard time finding products I can use and I am able to use this product with out my scalp or face breaking out!! On top of that it works so awesome with my very fine thin hair!! My hair gets so tangled in the shower and even when using conditioner my hair is in knots and when I used this it untangled my hair so amazing and made my hair feel so soft and smooth and smell so good! This product is a must that I plan on continuing to use and buying and I have already told my friends and family about this product and it is definitely a must have!
Date published: 2020-10-30
Rated 5 out of
5
by
Riya from
Pureology Hydrate Soft Softening Treatment
Love this product.
It left my hair feeling soft and moisturized.
Date published: 2020-10-30
Rated 5 out of
5
by
Anonymous from
Pureology hydrate soft
Works amazing on my damaged hair. Smells really good. It made my hair so soft and manageable. I love this hair treatment
Date published: 2020-10-30
Rated 5 out of
5
by
midey from
My hair looks renewed
I'll be honest, from a very young age I dye my hair, and it's not that I don't like my natural hair color, but I like to experiment with new tones. I usually dye my hair every 3 months, but that has caused my hair to be dull, rough, brittle, if you touch it to the touch you can feel how dry it is, I tried the Pureology Hydrate Soft Treatment and was amazed! My hair looks renewed with softness, shine and super manageable when combing, only have to Apply to shampooed hair, focusing on the mid lengths and ends. Wait 5 minutes rinse and thats it. Now the intense color lasts longer without having to go to the salon more often to have it retouched. I like that it is a 100% vegan product and that it has not been tested on animals. It has a mixture of aroma that I could not say what it smells like but I assure you that you will love it, it smells divine! I started to notice the change after 2 weeks, I recommend that you use the full system (Shampoo, conditioner, Hydrate Soft Treatment) so you can see the change.
Date published: 2020-10-29
Rated 4 out of
5
by
Melikekly from
Works well
I used this product after conditioning waited 5 minutes and made my hair really smooth, nice smell.
Date published: 2020-10-29
Rated 5 out of
5
by
bern82 from
Amazing Product
I received this product as part of the BzzAgent sampling program. It is a really great product and leaves my hair very silky and smooth. I color my hair quite often and find that it sometimes gets very dry and brittle. After using this softening treatment only a few times, I noticed that my hair felt so much better than it has in years! Even my color looked brighter!
Date published: 2020-10-29
Rated 5 out of
5
by
lcabrer3 from
Absolutely Love
I've tried pureology in salons but never used it at home. The scent is nice but not overpowering. Leaves your hair nourished hydrated and soft. Must Try!
Date published: 2020-10-29
Rated 1 out of
5
by
kimm888 from
Bad smell
Pureology Hydrate Soft Softening Treatment had a very bad smell to it. I had rerewash my hair after using it.
Date published: 2020-10-29
Rated 5 out of
5
by
Laural from
Perfect
This product is perfect my hair look hydrate and really soft I loved my hair healthy and bring
Date published: 2020-10-29
Rated 5 out of
5
by
Trafullington78 from
Makes your hair softer
The Pureology softening treatment makes your hair so soft after using the Pureology shampoo and conditioner, I absolutely love this product so much because I have thicker hair and it's hard to keep soft from time to time I do recommend this treatment to others as well
Date published: 2020-10-28
Rated 4 out of
5
by
Tina1 from
Good product
I found this made my hair soft although it was still a little frizzy. But it has a nice smell and you don't have to use too much product.
Date published: 2020-10-28
Rated 4 out of
5
by
GlamGurl119 from
Renewed Softness
The treatment is great! I notice my hair has some renewed softness after years of chemical treatments. It nourished my hair, however it was still looked dry, like it striped out the moisture.
Date published: 2020-10-27
Rated 5 out of
5
by
MrsSandifer from
Love it
This will leave your hair so soft and amazing! My hair has never felt better. Good to use once a week. It's definitely worth the money. Your hair will never look or feel better! I love this so much and am telling everyone about it!
Date published: 2020-10-13
Rated 5 out of
5
by
Ltrain729 from
The cherry on top
This product made my hair feel so soft and conditioned. It really was the.cherry on top of the shampoo and conditioner. Get this product! You won't regret it!
Date published: 2020-10-13
Rated 4 out of
5
by
Amberlin from
Pretty good
Pureoloy knocked it out if the park with their Nanogold line but I wasn't over the moon with this Hydrate soft softening treatment only because I felt the nanogold conditioner softened better than this for my hair.
The scent is somewhat peppery maybe like tuberose? And it lingers after rinsing.
It is a good conditioner but to add it as part if a shampoo and conditioner system as an additional conditioner was excessive and didn't seem to be additionally effective
Date published: 2020-10-10
Rated 5 out of
5
by
Sonja79 from
Very Hydrating Treatment
Pureology Hydrate Soff Softening Treatment is amazing it left my hair soft and manageable, it gave my hair the extra moisture it needs in addition to my conditioning. It is a great product for hair that needs hydration.
Date published: 2020-10-09
Rated 5 out of
5
by
Goofballs57 from
Amazing product
This treatment is great for curly frizzy hair. Adds a lot of shine and manageability. It's one of my favorites. Can't go wrong with pure ology. It performs great weather you wear your hair curly or straighten it.
Date published: 2020-10-06
Rated 5 out of
5
by
ThriftySteph from
Hair Restoration!
I received this product for free from BzzAgent in exchange for my honest review. This Pureology professional color care softening treatment is hands down the best product I have ever used! I have long, thick, natural curly hair and this product was nothing short of Amazing! My hair felt so magically soft and light weight! It removed all the hairspray and gel build up in my hair! I am in desperate need of a hair cut right now and with my split ends and all the build up, I could not even get through my hair with a brush anymore, however this product made it possible! My hair feels completely restored! I will definitely purchase this product and recommend this product to my friends and family. I would also recommend purchasing the whole set which includes the shampoo, conditioner, and the softening treatment for the full effect!
Date published: 2020-10-06
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