Hydrate Soft Softening Treatment

What It Is

Nourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.

What It Does

Nourishes and adds touchable softness to dry, color-treated hair.

What Else You Need to Know

• Key ingredients include Shea Butter and Almond Oil.

• Signature aromatherapy blend of Cardamom, Cedarwood, and Sandalwood.

• ZeroSulfate, 100% Vegan Formula.

 

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

 

*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.

Apply a quarter-sized amount to freshly shampooed hair, focusing on the midlengths and ends. Using your fingers, gently massage through the lengths of the hair. Wait 5 minutes. Rinse. For best results, use following the Hydrate, Smooth Perfection, or Nanoworks Gold haircare systems.

AQUA / WATER / EAU, CETEARYL ALCOHOL, DIMETHICONE, GLYCERIN, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, CETRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, PHENOXYETHANOL, ISOPROPYL ALCOHOL, PRUNUS AMYGDALUS DULCIS OIL / SWEET ALMOND OIL, TOCOPHERYL ACETATE, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, LACTIC ACID, BUTYLENE GLYCOL, DILAURYL THIODIPROPIONATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, LINALOOL, BENZOPHENONE-4, COUMARIN, CARAMEL, CITRIC ACID