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Hydrate Soft Softening Treatment
What It IsNourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.
What It DoesNourishes and adds touchable softness to dry, color-treated hair.
What Else You Need to Know
• Key ingredients include Shea Butter and Almond Oil.
• Signature aromatherapy blend of Cardamom, Cedarwood, and Sandalwood.
• ZeroSulfate, 100% Vegan Formula.
Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
Apply a quarter-sized amount to freshly shampooed hair, focusing on the midlengths and ends. Using your fingers, gently massage through the lengths of the hair. Wait 5 minutes. Rinse. For best results, use following the Hydrate, Smooth Perfection, or Nanoworks Gold haircare systems.
AQUA / WATER / EAU, CETEARYL ALCOHOL, DIMETHICONE, GLYCERIN, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, CETRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, PHENOXYETHANOL, ISOPROPYL ALCOHOL, PRUNUS AMYGDALUS DULCIS OIL / SWEET ALMOND OIL, TOCOPHERYL ACETATE, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, LACTIC ACID, BUTYLENE GLYCOL, DILAURYL THIODIPROPIONATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, LINALOOL, BENZOPHENONE-4, COUMARIN, CARAMEL, CITRIC ACID
Rated 5 out of 5 by Mermaid from Super soft hair Amazing ! Make hair super soft & it smells so good
Date published: 2022-01-10
Rated 5 out of 5 by Salty Tresses from LOVE it! I LOVE the product. It smells so good and I love the way the hair feels.
Date published: 2021-09-16
Rated 5 out of 5 by Rhosyn from Hair Goals Wow, my hair felt A++ after one use. Frizz, tangles and dryness all tackled with this brilliant mask.
Date published: 2021-02-02
Rated 5 out of 5 by Slim from Wonderful Hello I have recently had the chance to try Pureology Hydrate softening treatment and it's great when used with Pureology Nanoworks Shampoo and conditioner even better. I will definitely be buying this amazing stuff. I can't tell I color my hair because these products have saved me from dry, brittle hair. I have recommended to family and friends and they could tell a difference with my hair. I have tried other treatments nothing compares to Pureology Hydrate. Thank you so much.
Date published: 2020-12-25
Rated 5 out of 5 by Jame1 from SalonCentric Pureology Hydrate Soft This is the most amazing product ever. I never tried anything like this. It left my hair feeling so soft and silky. It worked better than I expected. I absolutely love it and will definitely be repurchasing this again.
Date published: 2020-11-11
Rated 5 out of 5 by Fahlpal from freaky soft This hair care line has softened my hair with the best scent possible! I'm in love with the whole lot. Usually shampoo is drying, this one is not! The treatment is my favorite! I don't know how they give the feeling of having hair products in your hair without using, well, products!? Lol. Just shampoo, conditioner/treatment. Beautiful, shiny, perfectly scented, SOFT HAIR!
Date published: 2020-11-03
Rated 5 out of 5 by Hawlei Would from Pure...heaven I fell in love with Pureology Hydrate Soft Softening Treatment the very first use. Thank you bzzagent and Pureology for the privilege to test this A-mazing product line! I've heard of Pureology before of course but never before have I tried any of the products, I love the smell, how divinely rich it is and best of all how it leave your hair feeling like silk!
Date published: 2020-11-01
Rated 5 out of 5 by Ambie from Awesome Pureology softening treatment is amazing. It made my hair extremely soft
Date published: 2020-11-01
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