What It Is
Nourishing treatment that softens color-treated hair with an intoxicating fragrance that takes you on a captivating, aromatic experience.
What It Does
Nourishes and adds touchable softness to dry, color-treated hair.
What Else You Need to Know
• Key ingredients include Shea Butter and Almond Oil.
• Signature aromatherapy blend of Cardamom, Cedarwood, and Sandalwood.
• ZeroSulfate, 100% Vegan Formula.
Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.
*Based on dollar sales reported in Kline's Kline PRO: Salon Retail Products and Services Database for the year ending December 31, 2019.
Apply a quarter-sized amount to freshly shampooed hair, focusing on the midlengths and ends. Using your fingers, gently massage through the lengths of the hair. Wait 5 minutes. Rinse.
For best results, use following the Hydrate, Smooth Perfection, or Nanoworks Gold haircare systems.
AQUA / WATER / EAU, CETEARYL ALCOHOL, DIMETHICONE, GLYCERIN, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, CETRIMONIUM CHLORIDE, PARFUM / FRAGRANCE, PHENOXYETHANOL, ISOPROPYL ALCOHOL, PRUNUS AMYGDALUS DULCIS OIL / SWEET ALMOND OIL, TOCOPHERYL ACETATE, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, LACTIC ACID, BUTYLENE GLYCOL, DILAURYL THIODIPROPIONATE, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, LINALOOL, BENZOPHENONE-4, COUMARIN, CARAMEL, CITRIC ACID
Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.
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Rated 5 out of
5
by
Emily from
My hair feels amazing
This makes my hair so soft and it feels the best it’s ever felt
Date published: 2024-10-21
Rated 5 out of
5
by
Rose28 from
Amazing product
This stuff is absolutely amazing. My hair feels so so soft and it’s so shiny. Love it so much
Date published: 2024-07-24
Rated 5 out of
5
by
Mermaid from
Super soft hair
Amazing ! Make hair super soft & it smells so good
Date published: 2022-01-10
Rated 5 out of
5
by
Salty Tresses from
LOVE it!
I LOVE the product. It smells so good and I love the way the hair feels.
Date published: 2021-09-16
Rated 5 out of
5
by
Rhosyn from
Hair Goals
Wow, my hair felt A++ after one use. Frizz, tangles and dryness all tackled with this brilliant mask.
Date published: 2021-02-02
Rated 5 out of
5
by
Slim from
Wonderful
Hello I have recently had the chance to try Pureology Hydrate softening treatment and it's great when used with Pureology Nanoworks Shampoo and conditioner even better. I will definitely be buying this amazing stuff. I can't tell I color my hair because these products have saved me from dry, brittle hair. I have recommended to family and friends and they could tell a difference with my hair. I have tried other treatments nothing compares to Pureology Hydrate. Thank you so much.
Date published: 2020-12-25
Rated 5 out of
5
by
Jame1 from
SalonCentric Pureology Hydrate Soft
This is the most amazing product ever. I never tried anything like this. It left my hair feeling so soft and silky. It worked better than I expected. I absolutely love it and will definitely be repurchasing this again.
Date published: 2020-11-11
Rated 5 out of
5
by
Fahlpal from
freaky soft
This hair care line has softened my hair with the best scent possible! I'm in love with the whole lot. Usually shampoo is drying, this one is not! The treatment is my favorite! I don't know how they give the feeling of having hair products in your hair without using, well, products!? Lol. Just shampoo, conditioner/treatment. Beautiful, shiny, perfectly scented, SOFT HAIR!
Date published: 2020-11-03
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