What It Is
Pravana's Purify & Revive Cleanse is a lactic acid-powered deep shampoo that instantly removes hard water minerals, leaving hair hydrated, energized, and lightly volumized.
What It Does
• Removes hard water deposits instantly
• Plant based Lactic acid seals in the cuticle, locking in color
• Green coffee extract energizes hair and scalp
• Smoothes hair without weighing it down
• Promotes volume, vibrancy, and moisture
• Eliminates brassiness, unevenness, discoloration, and damage
• Hair is left weightless, lightly volumized, and moisturizes
• Maintains color treatment from home
What Else You Need to Know
• 85% of people have hard water that dulls, drys, and damages hair
• Breakthrough demineralizing shampoo cleanses, diminishes chlorine and hard water buildup
• Plant based lactic acid removes hair of dirt, pollutants, and products without stripping away moisture
• Conveniently diminishes minerals and maintains your color treatment from home
• Mix-and-match Pravana conditioners for a customized hair care routine
Wet hair and lather. Rinse thoroughly. Repeat if necessary.
AQUA / WATER / EAU, SODIUM C14-16 OLEFIN SULFONATE, DECYL GLUCOSIDE, PALM KERNELAMIDOPROPYL BETAINE, DIMETHYL LAURAMIDE/MYRISTAMIDE, SODIUM CHLORIDE, LEVULINIC ACID, GLYCERIN, POLYQUATERNIUM-10, FRAGRANCE (PARFUM), LACTIC ACID, GLYCOL DISTEARATE, POLYQUATERNIUM-7, LAURETH-4, SODIUM GLUCONATE, BENZOIC ACID, CETRIMONIUM CHLORIDE, COCAMIDOPROPYL BETAINE, HEXYL CINNAMAL, BENZYL SALICYLATE, SORBIC ACID, LECITHIN, METHYLPARABEN, HYDROLYZED JOJOBA ESTERS, COFFEA ROBUSTA SEED EXTRACT, PROPYLPARABEN, POTASSIUM SORBATE, TRISODIUM EDTA
