What It Is
SoColor Cult Semi-Permanent direct dye color, ranging from the most vibrant to the softest pastels to allow stylists to create flirty, fun, and fierce looks that lasts up to 20 washes and leaves hair 5x more conditioned*.
What It Does
The acidic conditioning formula in SoColor Cult Semi-Permanent shades conditions as it deposits long-lasting true tone in 13 mixable shades.
• For the most vibrant results, apply on pre-lightened hair
• Clear shade to custom create new shades or for shine
• The Color Eraser allows you to seamlessly remove color when you’re ready to change your look
What Else You Need to Know
• Inclusive range of 13 mixable shades
• Vibrant, long-lasting results that lasts up to 20 washes
• Acidic formula leaves hair 5x more conditioned*
• No developer needed
• Conditioning color infused with citric acid applies like a rich hair mask
• Vegan formula
• No odor
• Ammonia free
• Usage: Virgin & Pre-lightened hair
• Starting Level: Levels 8-10
• Mixing Ratio: Direct Dyes
• Timing: Up to 30 Minutes
• Use SoColor Cult Color Eraser for seamless color removal
*When using on bleached/lightened hair compared to a non-conditioning shampoo
AQUA / WATER / EAU, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, AMODIMETHICONE, CETYL ALCOHOL, C12-15 ALKYL BENZOATE, ISOPROPYL ALCOHOL, HYDROXYETHYLCELLULOSE, TRIDECETH-6, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, CHLORHEXIDINE DIGLUCONATE, CITRIC ACID, CETRIMONIUM CHLORIDE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, FUMARIC ACID, SODIUM HYDROXIDE
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