Food For Soft Hydrating Shampoo

Food For Soft Hydrating Shampoo is rated 4.8 out of 5 by 368.
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10.1 oz.
#P2451200
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What It Is

Matrix's Food For Soft Hydrating Shampoo, infused with avocado oil & hyaluronic acid, moisturizes while cleansing & removing excess oil without stripping the necessary moisture your clients' dry hair needs.

What It Does

Food for Soft Hydrating Shampoo targets your clients' dry hair and instantly transforms it for touchable soft results, providing 7x more moisture for up to 72 hours when used as a system of Food For Soft Shampoo, Conditioner, or Mask & Oil vs non-conditioning shampoo.

What Else You Need to Know

• Food For Soft is a professional hydrating haircare range that targets dry hair and instantly transforms it for touchable soft results.

 

• Food For Soft is suitable for all dry, porous hair types and textures. It is infused with avocado oil, which can add lightweight moisture, and hyaluronic acid, a known humectant that provides moisture and can retain a balance of lipids and proteins.

 

• Food For Soft can be used on 100% human hair extensions in which the cuticle has not been altered from its original state prior to purchase. Apply product to the human hair portion of the weft only avoiding any points of adhesion.

 

• Food For Soft is suitable for color-treated hair and can be used from that point on and at home between coloring appointments. This product features a fragrance with top notes of toffee, hawthorn, and freesia.

Apply a quarter size amount of product, lather and rinse. In case of contact with eyes, rinse them immediately. Follow with Conditioner or Treatment Mask & oil

aqua / water / eau, sodium laureth sulfate, sodium lauryl sulfate, cocamidopropyl betaine, sodium chloride, glycol distearate, hexylene glycol, parfum / fragrance, cocamide mea, citric acid, sodium benzoate, sodium hydroxide, dimethicone, carbomer, coco-betaine, salicylic acid, guar hydroxypropyltrimonium chloride, menthol, amodimethicone, glycerin, persea gratissima oil / avocado oil, linalool, trideceth-10, benzyl salicylate, benzyl alcohol, coumarin, peg-100 stearate, steareth-6, sodium hyaluronate, limonene, trideceth-3, phenoxyethanol, fumaric acid, acetic acid, tocopherol, helianthus annuus seed oil / sunflower seed oil, rosmarinus officinalis leaf extract / rosemary leaf extrac​t

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from Smells and feels great Food for soft is my absolute favorite hydration line. I recommend it to all my clients and they love it!
Date published: 2026-04-28
Rated 5 out of 5 by from A necessity i love the moisture it give not only my self but my clients is a go to reach item for me
Date published: 2026-04-27
Rated 5 out of 5 by from sooo hydrating Love this shampoo! It leaves my hair feeling so soft and shiny, without feeling heavy. I have bleached my hair multiple times and this helps bring back that much needed hydration.
Date published: 2026-04-27
Rated 5 out of 5 by from shampoo It has helped me grow my hair its main ingredient are amazing
Date published: 2026-04-27
Rated 5 out of 5 by from AMAZING FOR BLEACHED HAIR!!! My bleached hair is loving this shampoo and conditioner ! My ends get very rough and I experience breakage from dryness and this has really healed my hair back to being soft again. When I feel my ends they feel like silk and my hair doesn’t tangle as easy. The smell is subtle but nice. The hair mask is also amazing! I would recommend this to people with any sort of dryness, it wasn’t too heavy for my fine hair.
Date published: 2026-04-27
Rated 5 out of 5 by from Softer hair Food for Soft Hydration shampoo gives the hair life and really hydrates the hair even lots. I love how it make the hair softer and leaves the hair smell fresh. No more dry hair/locs.
Date published: 2026-04-23
Rated 5 out of 5 by from very hydrating and nurturing I have curly hair and was a little anxious to try this. I have been loving it so far! Very hydrating without leaving my curls weighed down.
Date published: 2026-04-22
Rated 5 out of 5 by from love it ive repurchased this shampoo so many times i have fine bleached hair and this shampoo makes my hair feels so good! its super hydrating but its not too much on my thin hair
Date published: 2026-04-21
Rated 5 out of 5 by from Smells yummy! Rich lather, soft unisex scent, gentle on all hair types!
Date published: 2026-04-20
Rated 5 out of 5 by from Best Shampoo This is by far my favorite shampoo i have bleached hair that tends to be extremely dry and this shampoo is the best thing i have found for it. its moisturizing and makes my hair so shiny!
Date published: 2026-04-18
Rated 4 out of 5 by from My overall impression is that its a great product. Food For Soft Hydrating Shampoo is one of our top sellers. Our clients like how it makes their hair feel and smell. Some saying it might be a little heavy for their hair. Still one of our top sellers.
Date published: 2026-04-18
Rated 5 out of 5 by from Best Shampoo for the money I love this shampoo and conditioner. I use on nearly every client at my salon. Smells amazing also
Date published: 2026-04-18
Rated 5 out of 5 by from Food for thought Have loved this line since it came out ! So many of my clients rave about out how soft it makes their hair - never too soft though !
Date published: 2026-04-17
Rated 5 out of 5 by from The best to heal and hydrate hair without proteins
Date published: 2026-04-08
Rated 5 out of 5 by from great product Love the smell and the feeling my hair has after using!
Date published: 2026-03-26
Rated 5 out of 5 by from Espectacular Espectacular este champú , a mi me encanta.
Date published: 2026-03-20
Rated 5 out of 5 by from a must have Can’t recommend this and the conditioner enough and I’m obsessed the long lasting smell that stays on the hair
Date published: 2026-03-16
Rated 5 out of 5 by from static and dry hair This product was recommended for my dry static hair. It has worked wonders on fixing this issue.
Date published: 2026-03-07
Rated 5 out of 5 by from My Fav My go to Shampoo for those who need a hydrating boost no to thick nor too watered down. Doesn’t leave the hair feeling heavy!
Date published: 2026-02-11
Rated 5 out of 5 by from The best ! [Employee of saloncentric] I really like this product! It’s very good for my personal hair!!
Date published: 2026-01-30
Rated 5 out of 5 by from great for hydration and knotty hair this shampoo is extremely hydrating and helps knotty hair
Date published: 2026-01-28
Rated 4 out of 5 by from Good Good every wash conditioner for detangling and manageability. Product is hard to get out of the liter bottles at times even with a pump.
Date published: 2026-01-21
Rated 5 out of 5 by from Love it My daughter loves this shampoo. Has a great smell and leaves the hair feeling silky soft.
Date published: 2026-01-14
Rated 5 out of 5 by from Best hydrating Shampoo Favorite shampoo for when my hair needs extra moisture!
Date published: 2026-01-07
Rated 5 out of 5 by from Amazing and worth it Matrix is one of my go to products for hydrating my clients hair!! Quick and reliable results!
Date published: 2025-12-31
Rated 5 out of 5 by from Love it!!!! I used to use All Soft from Redken. But I noticed how it would weigh down my hair, and I found myself always having to wash my hair. So I switched over to Food For Soft, and I'm so happy that I did. It doesn't weigh my hair down, and I prefer the smell over All Soft. It leaves my hair feeling soooo soft and silky.
Date published: 2025-12-05
Rated 5 out of 5 by from Excellent for straightening curly hair This product is fantastic for curly hair that I make straight. It’s nice and leaves the hair soft afterward with little damage.
Date published: 2025-12-03
Rated 5 out of 5 by from Good for Soft is Amazing!! [Employee of saloncentric] Food for Soft is one of my fav Matrix products. I love how it’s super versatile and can be used on any of my clients and it smells amazing!!
Date published: 2025-10-02
Rated 5 out of 5 by from SOFT HAIR I LOVE THIS PRODUCT!! LEAVES MY HAIE AOOO SOFT AND SMELLS GOOD TOO!!!!
Date published: 2025-09-06
Rated 5 out of 5 by from Love it Love this line! Saw a huge difference in my hair after using it
Date published: 2025-08-27
  • y_2026, m_6, d_9, h_13
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_2, bvpage2n
  • co_hasreviews, tv_128, tr_240
  • loc_en_US, sid_matrix-food-for-soft-hydrating-shampoo, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
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  • reviews, product