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iNOA is a certified vegan, ammonia-free permanent hair color with patented Oil Delivery System technology and an oil-based formula, offering 3 boosters and 91 intermixable shades*, up to three levels of lift, gentle 100% grey coverage and all-over color application, suitable for double-process services.
*Excludes iNOA Intense Reds (Carmilane™, Rubilane™, and DM5 special technologies), which should not be intermixed with any shades aside from iNOA Clear.
• Provides 100% multidimensional grey coverage with long-lasting results.
• Leaves hair visibly healthier and 48% shinier**.
• Offers an odorless, no-drip formula for comfortable and easy application.
• Maintains hair pattern and helps improve porosity.
**vs. unwashed, uncolored hair
• 1:1 mixing ratio with iNOA Oil Developer (10, 20, or 30 volume). Do not use with other developers.
• 35-minute processing time.
• Easy mixing, application, and rinsing.
• Fragrance free.
• For all hair formations.
Preparation:
• Measure 2.1 oz./60 g. of iNOA Oil Developer (10-, 20-, or 30-volume) into an iNOA measuring cup or iNOA doser for accuracy.
• Add 1 tube (2.1 oz./60 g) of iNOA hair color.
• Mix together until a smooth, creamy texture is obtained. Application On dry hair, mist Metal Detox Pre-Treatment Spray on each hair section and apply iNOA formula with a brush. Development time: 35 minutes
Technical Rules for Coverage:
• Up to 70% white hair: Mix chosen target shade with iNOA Oil Developer 10-/20-/30-vol. Apply and process 35 min.
• Between 70% and 100% white hair: If the chosen target shade is warm, mix ½ tube of the chosen target shade + ½ tube of the Gold Natural shade at the same level. If the chosen target shade is cool, mix ½ tube of the chosen target shade + ½ tube of the Natural shade at the same level. If looking for deeper or more opaque coverage, mix ½ tube of the chosen target shade + ½ tube of the Extra Coverage Natural shade at the same level. For midlengths and ends, use target shade only. Development time: 35 min.
Rinsing:
• When development time is complete, thoroughly rinse color from the hair and shampoo once with iNOA Post-Color Shampoo and once with Metal Detox Shampoo to pro guarantee your color result. Follow with Metal Detox Mask.
Take through with Dia Light:
• To best preserve the integrity of the hair, benefiting from Dia Light’s unique acidic pH technology. The take-through time will depend on the desired end result.
• Slight or moderate color change: take through for the final 10 minutes of iNOA development, using 9-volume Diactivateur.
• Dramatic color change: take through for the final 20 minutes of iNOA development, using 9-volume Diactivateur.
Take through with iNOA:
• On virgin hair only. The take-through time will depend on the desired end result.
• Slight color change: take through for the final 5 minutes of development time.
• Moderate color change: take through for the final 20 minutes of development time.
• Dramatic color change: take through immediately.
PARAFFINUM LIQUIDUM/MINERAL OIL/ HUILE MINERALE • AQUA/WATER/EAU • ETHANOL- AMINE • COCO-GLUCOSIDE • SODIUM LAURYL SULFATE • PEG-40 HYDROGENATED CASTOR OIL • HYDROXYPROPYL GUAR • TOLUENE- 2
Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.
The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.
French Blending Tech Guide
Learn more about French Blending and level up your grey coverage with iNOA.
iNOA French Blending Lookbook
Discover endless different shade and signature formulas through our lookbook.
iNOA Education Classes
Sign up for in-studio or virtual classes to learn more about iNOA and new techniques.
iNOA Color Chart
Click here to unlock all 94 iNOA shades.
iNOA Full FAQ Guide
Have a question about iNOA? Click here to get your answers.
What is French Blending?
Click to find out how this New Pro Technique is changing the game!
How To:
Retouch Blending
Click to learn how to blend greys with a seamless, low-maintenance touch up.
A: It’s a trademarked L’Oreal Professionel service that pairs innovative, unique color recipes with technique to follow the grey pattern, instead of covering them.
A: French Blending is a highly personalized strategy pairing unique color recipes with innovative application techniques for more natural, multidimensional grey coverage.
A: For anyone seeking a natural, modern, low-maintenance approach to greys. For clients who prefer enhancing their natural tones rather than masking them.
A:
1. Retouch Blending: Loyal clients who do touchups at home.
2. Total Blending: Retain loyalty clients & wants less maintenance.
3. First Blending: Recruit 1st grey color service in-salon.
A: The service relies on iNOA, Dia Color, Blond Studio, and Dia light, allowing colorists to combine tone, depth, lightener with precision for a fully customized result.
A: iNOA is an ammonia-free permanent hair color powered by Oil Delivery System (ODS) technology. Its 60% oil-based formula uses the hydrophobic nature of oil and water to deliver colorant deep into the hair's cortex, with a low dose of monoethanolamine (MEA) gently opening the cuticle in place of ammonia. The result is a completely odorless application that disturbs the hair cuticle less than traditional permanent color, delivering added shine and a visibly healthy finish on all hair formations. iNOA color and developer are also certified 100% vegan.
A: iNOA follows a 1:1 mixing ratio — combine 2.1 oz. of iNOA color with 2.1 oz. of iNOA Oil Developer (available in 10, 20, or 30-vol.). Process for 35 minutes for up to 100% grey coverage. For detailed instructions on applying color through the lengths and ends, refer to the iNOA Technical Guide.
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