What It Is
● No ammonia permanent hair color with patented Oil Delivery System (ODS) technology, whose 60% oil base delivers sublime color results without ammonia.
● iNOA is a certified vegan product, containing zero animal-derived ingredients or byproducts.
● iNOA's 82 shades are categorized into one of ten tonal families, are fully intermixable*, allowing you to effortlessly deliver on your clients' or your color inspirations.
● iNOA is ideal for grey coverage, all-over applications, or use in a double-process service along with demi-permanent or lightener.
● iNOA has the ability to lift up to three levels.
● iNOA's low concentration of alkaline agents makes it an exceptional choice for clients of all hair formations, ensuring equitable color results.
*Excludes iNOA Intense Reds (Carmilane™, Rubilane™, and DM5 special technologies) which should not be intermixed with any shades aside from iNOA Clear.
What's New with iNOA?
● 12 NEW Shades
● Improved consistency for easier & faster mixing, application and rinsing
● 100% vegan formulation **
What's The Same?
● Oil Delivery System (ODS) with 60% oil-based formula
● 1+1 mixing ratio, 35-min. processing time
● Long-lasting, shiny results with up to 100% grey coverage
** no animal-derived ingredients or byproducts.
What It Does
● iNOA delivers the following benefits in a no ammonia, 60% oil-based, vegan* formulation.
● 100% grey coverage, with long-lasting results.
● Visibly healthier hair, with +48% shinier hair.**
● Uncompromised comfort, with an odorless, no-drip formula that is easy and fast to apply. *contains no animal-derived ingredients or byproducts.
**vs. unwashed hair.
What Else You Need to Know
● iNOA is optimized for use with the exclusive iNOA Oil Developer 10-volume, 20-volume, 30-volume. Do not use iNOA with any other developer.
● Mix 1+1 with the iNOA Oil Developer. The recommended quantities are 2.1 oz. of color and 2.1 oz. of developer, but clients may require more or less based on their hair.
● Development time is 35 minutes.
Preparation:
● Measure 2.1 oz./60 g. of iNOA Oil Developer (10-, 20-, or 30-volume) into an iNOA measuring cup or iNOA doser for accuracy.
● Add 1 tube (2.1 oz./60 g) of iNOA haircolor.
● Mix together until a smooth, creamy texture is obtained. Application On dry hair, mist Metal Detox Pre-Treatment Spray on each hair section and apply iNOA formula with a brush. Development time: 35 minutes
Technical Rules for Coverage:
● Up to 70% white hair: Mix chosen target shade with iNOA Oil Developer 10-/20-/30-vol. Apply and process 35 min.
● Between 70% and 100% white hair: If the chosen target shade is warm, mix ½ tube of the chosen target shade + ½ tube of the Gold Natural shade at the same level. If the chosen target shade is cool, mix ½ tube of the chosen target shade + ½ tube of the Natural shade at the same level. If looking for deeper or more opaque coverage, mix ½ tube of the chosen target shade + ½ tube of the Extra Coverage Natural shade at the same level. For midlengths and ends, use target shade only. Development time: 35 min.
Rinsing:
● When development time is complete, thoroughly rinse color from the hair and shampoo once with iNOA Post-Color Shampoo and once with Metal Detox Shampoo to pro guarantee your color result. Follow with Metal Detox Mask.
Take through with Dia Light:
● To best preserve the integrity of the hair, benefiting from Dia Light’s unique acidic pH technology. The take-through time will depend on the desired end result.
● Slight or moderate color change: take through for the final 10 minutes of iNOA development, using 9-volume Diactivateur.
● Dramatic color change: take through for the final 20 minutes of iNOA development, using 9-volume Diactivateur.
Take through with iNOA:
● On virgin hair only. The take-through time will depend on the desired end result.
● Slight color change: take through for the final 5 minutes of development time.
● Moderate color change: take through for the final 20 minutes of development time.
● Dramatic color change: take through immediately.
PARAFFINUM LIQUIDUM/MINERAL OIL/ HUILE MINERALE • AQUA/WATER/EAU • ETHANOL- AMINE • COCO-GLUCOSIDE • SODIUM LAURYL SULFATE • PEG-40 HYDROGENATED CASTOR OIL • HYDROXYPROPYL GUAR • TOLUENE- 25-DI- AMINE • HYDROXYBENZOMORPHOLINE • SODI- UM METABISULFITE • EDTA • HYDROXYETH- YL-34-METHYLENEDIOXYANILINE HCL • NN-BIS(2-HYDROXYETHYL)-p-PHENYLENEDI- AMINE SULFATE • ASCORBIC ACID • m-AMINO- PHENOL • 2-AMINO-3-HYDROXYPYRI- DINE • THIOGLYCERIN. FIL. T292643/1.
