Dia color: Alkaline Demi-Permanent Haircolor

Dia color: Alkaline Demi-Permanent Haircolor is rated 4.6 out of 5 by 349.
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
    #P2779200
  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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What It Is

Dia color is an ammonia-free alkaline demi-permanent haircolor designed to refresh, cover grey (up to 70%), and add shine.  

What It Does

• Up to 70% grey coverage with Melanin Gap Filler Technology. 

• Lifts up to 1.5 levels. 

• Provides up to 6 weeks of glossy color and 2x shine*. 

• Conditions hair with Shea butter, glycerin, and hyaluronic acid. 

• Offers 40 intermixable shades across ten tonal families. 

 

* vs. unwashed hair.

What Else You Need to Know

● 1:1.5 mixing ratio. 

● 20-minute processing time. 

● 60ml tube size  

● 92% naturally derived formula**. 

● Fully intermixable with Dia Richesse. 

 

** We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state. 

Preparation
•    1 to 1.5 mixing ratio. 
•    1 tube (2 oz.) to 3 oz. DIActivateur Developer.
•    Mix Dia color with DIActivateur Developer 6, 9, or 15-volume depending on the desired intensity of the result.

 

Application
•    20 min development time starts at end of application.

 

Rinsing
•    When development time is complete, thoroughly rinse from the hair and shampoo with Metal Detox and pro guarantee your color result. Follow with Metal Detox mask.
 

AQUA / WATER / EAU • CETEAR L ALDOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUT ROSPERMUM PARKI BUTER / SHEA BUTTER • OLEIC ADD • CLENL ALDOHOL • 0000-GLUCOSIDE • SODIUM METABISULFTE • PAYRUM FRICRANCE • TOLUENE-25-DJAMINE •AMINOPHEVOL • ASPOREIC ACID • TETRASODIUM GLUTAMATE DIAC-ETATE • HYDROXYBENZOMORPHOLINE • XANTHAN GUM •HYDROXYETH 3,4-METH LE EDIOXVANLINE HOL • NLN-BIS(2-HYDRONIETHILH, PHENYLEMEDIAMINE SULFATE •SODUM HALLAONATE » THOGLYCERN • CITRIC)

Individual shades vary, please see package for details.
 

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from Shiny hair! Great product! Leaves the hair shiny and helps blend greys.
Date published: 2024-03-27
Rated 5 out of 5 by from Good coverage & consistency. Mixes well, smells decent and covered adequately for the amount.
Date published: 2024-03-26
Rated 5 out of 5 by from Keeps hair shiny and love the color ! Great product! Covers white hair seamlessly, easy to mix and apply
Date published: 2024-03-25
Rated 5 out of 5 by from Nice gray blending! This color smelled great and left the hair with a soft, shiny finish! I would definitely say this was a soft/gray blending finish that looked very natural. Helped camouflage but not completely cover the gray, client was roughly 50% gray.
Date published: 2024-03-25
Rated 5 out of 5 by from Beautiful shine I'm really excited this L'Oreal Professional Dia Color Fundamental 8/8N Light Blonde has great coverage for gray hair. This was my main concern and is a plus for outstanding shine and smoothness for several weeks. Processing time is quick as well. I'm glad I finally found a hair color with all the benefits I was looking for.
Date published: 2024-03-24
Rated 5 out of 5 by from Yes get it Beautiful results. Healthy and shiny. No sensitivity. I definitely will use this again.
Date published: 2024-03-23
Rated 3 out of 5 by from It didn't cover as well as thought I used this product on 60% Grey, level 8. It did not cover the grey as well as I would have liked it to.
Date published: 2024-03-23
Rated 5 out of 5 by from I really like this color! I really like this color! It is full coverage and very pretty on the hair.
Date published: 2024-03-22
Rated 4 out of 5 by from Loreal Dia Demi Permanant Color I received this color and developer for free to product test and leave a review. The product is easy to apply when foiling. It wasn't too runny or too thick. There was a scent in the color, but it wasn't too overpowering. I used this coloron a client receiving a full head of foils for hilites, but needed some dimension and 60% grey coverage in between some foils. I was pleased with the results. The color was also tested on my hair for blending hilite regrowth to natural w/ around 15% grey coverage at roots. The hair feels soft and neutral toned. The total process time was 20 minutes for the color, so if lowlighting in foils between lightener, I would go back and apply this after lightener, then process within 20 minutes.
Date published: 2024-03-21
Rated 5 out of 5 by from Demi with a little more grey coverage This is a great option for someone who has 70% or less grey hair and is looking to cover it up. It would also be a great tool for someone with more grey who has been getting a grey blending service but is looking for a little more coverage. The consistency is creamy and processes in only 20 minutes. Overall, I would recommend.
Date published: 2024-03-21
Rated 4 out of 5 by from Great coverage I was suprised at how well the product actually covered. Only complaint is the consistency. It is a little thin for my liking.
Date published: 2024-03-21
Rated 5 out of 5 by from Nice Demi Color I had the opportunity to try L'Oreal's Professional Dia Color in  8/8N Light Blonde.  It has a very light aroma and the consistency is very pliable, easy to mix.  The results were beautiful, the shade was true to color, very shiny, and soft.  I would use this again for a demi-permanent.
Date published: 2024-03-21
Rated 5 out of 5 by from Good color I received this item in exchange for a review. I used this on pre lightened hair, and the end results were great. Good color absorbency and great shine. Time is true to color and overall great. Love the quick processing time as well.
Date published: 2024-03-21
Rated 5 out of 5 by from Grey coverage Excellent for grey coverage, leaves the hair feeling soft.
Date published: 2024-03-21
Rated 5 out of 5 by from Amazing Grey Coverage I love this line. It's a lower processing time with Grey's yet it still gives the coverage you need for coloring grey
Date published: 2024-03-18
Rated 5 out of 5 by from Very nice color line! Nice shine! Not complete gray coverage, but very nice blend!
Date published: 2024-03-18
Rated 4 out of 5 by from Love the shine I like the consistency, the smell and the result. Color is sheer but beautiful. I would add a bit of ash to neutralize any unwanted tones but other than that really good.
Date published: 2024-03-18
Rated 5 out of 5 by from I LOVE THIS! My client loved the way it made her hair look. Easy to use. Hair came out feeling brand new, no damage
Date published: 2024-03-18
Rated 5 out of 5 by from New favorite color for all my clients The product was amazing the shine the vibrancy of the color the softness everything was absolutely amazing amazing amazing wowwww
Date published: 2024-03-18
Rated 4 out of 5 by from Very Nice Demi I really love the consistency, the smell, and the ease of application. Very nice!!
Date published: 2024-03-18
Rated 4 out of 5 by from I would definitely recommend it Great color ! Leaves hair healthy and shiny
Date published: 2024-03-17
Rated 5 out of 5 by from Would buy again This color was easy to use and went on smoothly. Made the hair silkier and shiny. It covered up the grey which I was happy with.
Date published: 2024-03-17
Rated 3 out of 5 by from Small tubes This color mixes well it works through he hair well it's easy to use. It didn't give me all the coverage on grey hair that I like to have and the tube is small for the price of it. I wouldn't use it again for my grey coverage clients but it would work fine on other hair.
Date published: 2024-03-17
Rated 5 out of 5 by from Beautiful & Shiny Demi I genuinely love the consistency of this product. The color is true to tone and and The 1:1.5 ratio makes it budget friendly.
Date published: 2024-03-17
Rated 5 out of 5 by from Great coverage Covering my stubborn gray effortlessly. Love the shade and condition effect on the hair.
Date published: 2024-03-17
Rated 5 out of 5 by from May buy again This stuff is so much creamier than my usual semi permanent gloss. I really loved the amount of processing time being at only 20min so quicker service! The shine was absolutely incredible & coverage was top notch! I used this on a client with 50 percent grey and she was so happy that it completely covered without leaving anything see through.
Date published: 2024-03-17
Rated 5 out of 5 by from Great product I used this on my client that I use a 6N from a rival brand and the coverage gave me exactly what I needed. The blend between the Dia color and the other brand gave no line of demarcation. The color mixed well and applied smoothly.
Date published: 2024-03-17
Rated 4 out of 5 by from Very nice demi I was happy with the results from this demi Decent coverage and very nice shine Comparable to most demi permanent lines on the market
Date published: 2024-03-17
Rated 5 out of 5 by from Excellent gray coverage! This color was a little lighter than most 6N but it left a beautiful shine and had great gray coverage. Just would like to see it a little bit deeper.
Date published: 2024-03-17
Rated 5 out of 5 by from Beautiful shine! I love the color and shine result! 6N was true to tone, had beautiful depth and processed quickly. Great easy to spread texture. Seems to take a bit stronger than most Demi's I've used. But client says the fade with washing is gradual and even.
Date published: 2024-03-17
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