Dia color: Alkaline Demi-Permanent Haircolor

Dia color: Alkaline Demi-Permanent Haircolor is rated 4.6 out of 5 by 349.
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  • Dia color: Alkaline Demi-Permanent Haircolor
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    #P2614400
  • Dia color: Alkaline Demi-Permanent Haircolor
    #P2779200
  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
    #P2613500
  • Dia color: Alkaline Demi-Permanent Haircolor
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What It Is

Dia color is an ammonia-free alkaline demi-permanent haircolor designed to refresh, cover grey (up to 70%), and add shine.  

What It Does

• Up to 70% grey coverage with Melanin Gap Filler Technology. 

• Lifts up to 1.5 levels. 

• Provides up to 6 weeks of glossy color and 2x shine*. 

• Conditions hair with Shea butter, glycerin, and hyaluronic acid. 

• Offers 40 intermixable shades across ten tonal families. 

 

* vs. unwashed hair.

What Else You Need to Know

● 1:1.5 mixing ratio. 

● 20-minute processing time. 

● 60ml tube size  

● 92% naturally derived formula**. 

● Fully intermixable with Dia Richesse. 

 

** We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state. 

Preparation
•    1 to 1.5 mixing ratio. 
•    1 tube (2 oz.) to 3 oz. DIActivateur Developer.
•    Mix Dia color with DIActivateur Developer 6, 9, or 15-volume depending on the desired intensity of the result.

 

Application
•    20 min development time starts at end of application.

 

Rinsing
•    When development time is complete, thoroughly rinse from the hair and shampoo with Metal Detox and pro guarantee your color result. Follow with Metal Detox mask.
 

AQUA / WATER / EAU • CETEAR L ALDOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUT ROSPERMUM PARKI BUTER / SHEA BUTTER • OLEIC ADD • CLENL ALDOHOL • 0000-GLUCOSIDE • SODIUM METABISULFTE • PAYRUM FRICRANCE • TOLUENE-25-DJAMINE •AMINOPHEVOL • ASPOREIC ACID • TETRASODIUM GLUTAMATE DIAC-ETATE • HYDROXYBENZOMORPHOLINE • XANTHAN GUM •HYDROXYETH 3,4-METH LE EDIOXVANLINE HOL • NLN-BIS(2-HYDRONIETHILH, PHENYLEMEDIAMINE SULFATE •SODUM HALLAONATE » THOGLYCERN • CITRIC)

Individual shades vary, please see package for details.
 

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from Love!! Much cooler tone Love the new line it has a cooler base than richess had… I seem to always use 1/3 of my 8n formula with 8.1 or for a little bit more coolness I add half 8.1 and 6.1 to make a 7:)
Date published: 2024-12-05
Rated 5 out of 5 by from Love this product to blend grays for my clients that are not ready to come in every 4 weeks and deal with line of demarcation
Date published: 2024-11-24
Rated 5 out of 5 by from Easy use. Fast and great coverage
Date published: 2024-10-14
Rated 2 out of 5 by from product is good , but a chart is much needed you really need to have a paper color chart available for purchase
Date published: 2024-09-22
Rated 5 out of 5 by from Favorite color line This line has been a game changer in my color work. 6b is a staple in my root shadows when toning. Helps really cancel out any warmth.
Date published: 2024-08-05
Rated 1 out of 5 by from I miss richesse Please bring back Dia richesse. This color line is really hard to formulate and the outcome is kind of a guessing game. I’ve used richesse for the last 6 years and miss it!
Date published: 2024-07-09
Rated 1 out of 5 by from Please bring back diarichesse! I've used diarichesse for 10 years with beautiful results! I used to use it to tone, gray blending, etc. The naturals are WAY darker and WAY cooler. The conversion chart is not at all accurate. The naturals show up on hair slightly purpley. I've had so many color adjustments from using diacolor.
Date published: 2024-06-26
Rated 5 out of 5 by from Diacolor does a beautiful copper! Just did a copper color with diacolor and had the most beautiful results! It is a little thicker than richesse but still easy to apply.
Date published: 2024-06-23
Rated 5 out of 5 by from I really like this product [Employee of saloncentric] I’ve really liked this color so far! It’s stretches a little farther than others and I love the shine it gives the hair
Date published: 2024-06-20
Rated 3 out of 5 by from drab and cool I’ve used the old dia richess for 20 years. I’m really sad about this change because the colors are so different. The colors are more cool and drab, which makes it hard to know how to formulate without trial and error. Client did get a little irritation on the neck area when she never got irritation from richess before :(
Date published: 2024-06-11
Rated 5 out of 5 by from So much better than Richesse Love the new dia color compared to dia richesse. Way less “runny.” Easier to apply.
Date published: 2024-05-15
Rated 1 out of 5 by from change for the worse used to get great results for naturally blending gray with the old dia richesse. The new version seems to darken the base more and not cover . Very disappointed!
Date published: 2024-05-09
Rated 4 out of 5 by from Results were great The consistency of the color was nice not too runny.
Date published: 2024-04-25
Rated 5 out of 5 by from LOVE IT Love the new formula for Dia color- rich and shiny!
Date published: 2024-04-17
Rated 5 out of 5 by from Love the results. Love the results using this color. The consistency of the color is great for all applications - root smudge, toning and low lighting. Hair feels greats and looks shiny.
Date published: 2024-04-03
Rated 3 out of 5 by from Probably not Not my favorite L'Oréal just isn't like it used to be
Date published: 2024-04-03
Rated 4 out of 5 by from Great coverage for Grey I love that this is a mostly natural ingredients and that it leaves the hair in great health after use also the grey coverage was superb. If the color would have been a darker brown I would have definitely used it on myself and not my client lol.
Date published: 2024-04-02
Rated 5 out of 5 by from Expectations were met! Foiled in on 100% grey hair to add some dimension but keep things more natural looking and both of were happy!
Date published: 2024-04-02
Rated 4 out of 5 by from Would buy again!! I have loved Dia forever! I feel like it keeps getting better and better. It's so easy to mix, use and spread out. I completely forgot to take an after picture!! I used it for a color correction .
Date published: 2024-04-02
Rated 4 out of 5 by from Decent coverage I liked the shine from this product and the grays were def blended in. Sad I forgot to take a pic. The consistency was nice and easy to spread. Just had a lil scent to it.
Date published: 2024-04-01
Rated 4 out of 5 by from It leaves some amazing shine! I have used this product on a few clients so far. They are loving it. It looks a tad darker at first but fades to the perfect match after a wash or two. The shine that it leaves behind is incredible! I can't wait to try more shades to use on my other clients!
Date published: 2024-04-01
Rated 5 out of 5 by from Would purchase again Used this on a client with 75% grey and it covered well and true to tone
Date published: 2024-04-01
Rated 5 out of 5 by from Will definitely use I'm glad I got to try this color line. The client I used it on is about 50% grey and I thought the coverage was great for a semi-permanent color. I love that it processes in just 20 minutes. It does not have an offensive smell and left the hair very shiny. I will definitely be using this color on more clients.
Date published: 2024-03-29
Rated 4 out of 5 by from Good product, good results The L'Oréal professional DIA color fundamental 8/8N light blonde was easy to mix and apply. I chose to use a brush and bowl application. It was very easy to apply and was not runny or liquid. It applied beautifully with great coverage and lift. The processing went well and the client had no complaints. The rinsing process went well and there was no harsh staining around the hairline. The coverage was even and beautiful. After blow drying the hair was shiny and appeared healthy. I am interested in trying other colors in this line and looking forward to it.
Date published: 2024-03-29
Rated 5 out of 5 by from I would try this again I used this tonite to do lowlights on a client Her color came out so pretty It was exactly what a 8n should be. Color mixed easy and easy to use. Jus make sure u measure correctly I would def try this again! .
Date published: 2024-03-29
Rated 5 out of 5 by from Superb color This is an outstanding formulation that produces such a beautiful and vibrant blonde,
Date published: 2024-03-29
Rated 5 out of 5 by from OH MY SHINE! I was worried about the 70% gray coverage Dia Color covered so beautifully! The shine was amazing. I loved this product and will definitely be purchasing more for my salon!!
Date published: 2024-03-29
Rated 5 out of 5 by from Yes works very well Covered 25% grey and made them appear like highlights
Date published: 2024-03-28
Rated 5 out of 5 by from Beautiful toneLos I used 6N to tone some highlights and loved how soft the color was and it even blended some her natural gray hairs The consistency of the product was easy to us
Date published: 2024-03-28
Rated 5 out of 5 by from Shinier!! I've used Día richesse for 10+ years and I love the New Día color because it's shiner and the consistency is great. I will absolutely be purchasing this new products to use on my guests. I'm going to be recommending this product to all my friends
Date published: 2024-03-27
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