Dia color: Alkaline Demi-Permanent Haircolor

Dia color: Alkaline Demi-Permanent Haircolor is rated 4.6 out of 5 by 349.
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
    #P2779200
  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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What It Is

Dia color is an ammonia-free alkaline demi-permanent haircolor designed to refresh, cover grey (up to 70%), and add shine.  

What It Does

• Up to 70% grey coverage with Melanin Gap Filler Technology. 

• Lifts up to 1.5 levels. 

• Provides up to 6 weeks of glossy color and 2x shine*. 

• Conditions hair with Shea butter, glycerin, and hyaluronic acid. 

• Offers 40 intermixable shades across ten tonal families. 

 

* vs. unwashed hair.

What Else You Need to Know

● 1:1.5 mixing ratio. 

● 20-minute processing time. 

● 60ml tube size  

● 92% naturally derived formula**. 

● Fully intermixable with Dia Richesse. 

 

** We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state. 

Preparation
•    1 to 1.5 mixing ratio. 
•    1 tube (2 oz.) to 3 oz. DIActivateur Developer.
•    Mix Dia color with DIActivateur Developer 6, 9, or 15-volume depending on the desired intensity of the result.

 

Application
•    20 min development time starts at end of application.

 

Rinsing
•    When development time is complete, thoroughly rinse from the hair and shampoo with Metal Detox and pro guarantee your color result. Follow with Metal Detox mask.
 

AQUA / WATER / EAU • CETEAR L ALDOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUT ROSPERMUM PARKI BUTER / SHEA BUTTER • OLEIC ADD • CLENL ALDOHOL • 0000-GLUCOSIDE • SODIUM METABISULFTE • PAYRUM FRICRANCE • TOLUENE-25-DJAMINE •AMINOPHEVOL • ASPOREIC ACID • TETRASODIUM GLUTAMATE DIAC-ETATE • HYDROXYBENZOMORPHOLINE • XANTHAN GUM •HYDROXYETH 3,4-METH LE EDIOXVANLINE HOL • NLN-BIS(2-HYDRONIETHILH, PHENYLEMEDIAMINE SULFATE •SODUM HALLAONATE » THOGLYCERN • CITRIC)

Individual shades vary, please see package for details.
 

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from Great product Very easy to mix, smooth creamy… color is true to color.
Date published: 2024-12-27
Rated 5 out of 5 by from Good Demi color This was my first time using Diacolor and I really liked it. It blends grey very well and leaves the hair nice and shiny. I have some clients that are moving away from traditional color because of potentially harmful ingredients and I feel like Dia color will be the way to go. It mixes up nicely and doesn't have an offensive odor. All in all a good Demi line.
Date published: 2024-12-27
Rated 4 out of 5 by from Great! Great coverage and creamy consistency! Very true to tone and easy to work with!
Date published: 2024-12-27
Rated 5 out of 5 by from A new favorite ! [Employee of saloncentric] This hair color is beautiful. It’s absolutely a go to for root smudges, blending, color corrections, lowlights on heavy blondes, etc. very VERY shiny, good coverage, doesn’t seem to go too dark or light- right on tone and undertones. I’m absolutely obsessed.
Date published: 2024-12-27
Rated 4 out of 5 by from Shiny and creamy! I like this color system, it’s mixes well and you have a lot of control with the application. The consistency is very creamy. My results were super shiny!
Date published: 2024-12-23
Rated 5 out of 5 by from A must have for clients! Love the día-color! It’s so easy to use, true to shade and has great coverage also!
Date published: 2024-12-23
Rated 5 out of 5 by from perfect for blending Definitely runs very cool and fades pretty quickly. But with that in mind this line has become the first thing I reach for when doing root smudges. I can blend the highlights and bump the natural level in one go.
Date published: 2024-12-22
Rated 5 out of 5 by from Good staple product Easy mixing ratio. Smooth silky application not to strong on the smell side. Beautiful results. I’m happy!
Date published: 2024-12-22
Rated 5 out of 5 by from True to tone Really nice texture. Doesn’t come out too dark. Shades run pretty true to tone. Easy to use. You must get the correct developer for it though.
Date published: 2024-12-22
Rated 5 out of 5 by from amazing I loved the way it blended grays. It's a great product to blend the graya and allow the hair to grow out with out a harsh line.
Date published: 2024-12-22
Rated 5 out of 5 by from Really good! So smooth! I really like this color. It pulled well, and left my hair feeling great!
Date published: 2024-12-20
Rated 5 out of 5 by from SHINE SHINE SHINE Definitely a fan of this color line. The amount of SHINE it gives to the hair is unmatched. Highly recommend
Date published: 2024-12-18
Rated 5 out of 5 by from Great color! Wonderful color! Nice consistency, good coverage, would definitely buy again!
Date published: 2024-12-18
Rated 5 out of 5 by from Great product! This line has great gray coverage and is also AMAZING for sensitive scalps!!
Date published: 2024-12-18
Rated 5 out of 5 by from Nice Demi This is a really nice demi with beautiful shine and a nice blend color. It also made the hair really soft after the application.
Date published: 2024-12-18
Rated 5 out of 5 by from Great! Works great. Covers really well and leaves a good shine. Very happy with this color.
Date published: 2024-12-18
Rated 4 out of 5 by from Nice demi Nice for gray blending and gives a nice shine. No complaints
Date published: 2024-12-17
Rated 5 out of 5 by from Great product Very nice color easy application and very shiny I got the 6n and the 6.3 with the developer
Date published: 2024-12-17
Rated 5 out of 5 by from Great! This color is the best! Especially for a toner perfect amount of ash for the neutral color.
Date published: 2024-12-17
Rated 5 out of 5 by from Great Color Excellent color. Great coverage, doesn't run to dark and leaves the hair smooth, shiny and manageable.
Date published: 2024-12-17
Rated 5 out of 5 by from Love the feel and shine Incredible shine and not too warm at all. Nice blending of grey
Date published: 2024-12-17
Rated 4 out of 5 by from Good I appreciate that is it less harmful ingredients than traditional color, especially after learning how prominent breast and bladder cancers are in the hair industry. It covers well and fades nicely but is definitely cooler toned than expected.
Date published: 2024-12-17
Rated 5 out of 5 by from Great color line Love this product! Left my clients hair feeling shiny and healthy. Great color line!
Date published: 2024-12-17
Rated 4 out of 5 by from Great Demi line Good product. Application is smooth. Happy with results
Date published: 2024-12-17
Rated 5 out of 5 by from Two thumbs up ! Nice coverage for my moderately greying hair. Shiny and silky feeling afterwards. I really like this product and would continue to use it. No overpowering fragrance and it washed well. I tried this product as a sample for an honest and unbiased review
Date published: 2024-12-17
Rated 5 out of 5 by from Amazing! This color came out beautiful on my clients hair. Very easy to mix and apply. It left their hair soft and shiny.
Date published: 2024-12-15
Rated 4 out of 5 by from great coverage It was pretty good I liked it I used it on my client who had a good amount of grey and it did good on covering the grey. Also leaves hair soft which is a plus for sure.
Date published: 2024-12-15
Rated 5 out of 5 by from Dia for the Win I love this demi. I’ve used a few shades so far for n a particular client who’s transitioning to grey and boy, do theses colors deliver when it comes to grey blending. Highly recommend.
Date published: 2024-12-12
Rated 5 out of 5 by from Amazing This product is amazing and really brings out your color. Highly recommend this for any stylist to use to help make the color vibrant.
Date published: 2024-12-12
Rated 5 out of 5 by from Superb LOVE LOVE LOVE the new line. Grey coverage is no point!!
Date published: 2024-12-10
  • y_2026, m_6, d_10, h_10
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_6, bvpage2n
  • co_hasreviews, tv_69, tr_280
  • loc_en_US, sid_loreal-professionnel-dia-color-demi-permanent, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 9ms
  • reviews, product