Dia color: Alkaline Demi-Permanent Haircolor

Dia color: Alkaline Demi-Permanent Haircolor is rated 4.6 out of 5 by 349.
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
    #P2614400
  • Dia color: Alkaline Demi-Permanent Haircolor
    #P2779200
  • Dia color: Alkaline Demi-Permanent Haircolor
    #P2613200
  • Dia color: Alkaline Demi-Permanent Haircolor
    #P2613500
  • Dia color: Alkaline Demi-Permanent Haircolor
    #P2779300
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  • Dia color: Alkaline Demi-Permanent Haircolor
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What It Is

Dia color is an ammonia-free alkaline demi-permanent haircolor designed to refresh, cover grey (up to 70%), and add shine.  

What It Does

• Up to 70% grey coverage with Melanin Gap Filler Technology. 

• Lifts up to 1.5 levels. 

• Provides up to 6 weeks of glossy color and 2x shine*. 

• Conditions hair with Shea butter, glycerin, and hyaluronic acid. 

• Offers 40 intermixable shades across ten tonal families. 

 

* vs. unwashed hair.

What Else You Need to Know

● 1:1.5 mixing ratio. 

● 20-minute processing time. 

● 60ml tube size  

● 92% naturally derived formula**. 

● Fully intermixable with Dia Richesse. 

 

** We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state. 

Preparation
•    1 to 1.5 mixing ratio. 
•    1 tube (2 oz.) to 3 oz. DIActivateur Developer.
•    Mix Dia color with DIActivateur Developer 6, 9, or 15-volume depending on the desired intensity of the result.

 

Application
•    20 min development time starts at end of application.

 

Rinsing
•    When development time is complete, thoroughly rinse from the hair and shampoo with Metal Detox and pro guarantee your color result. Follow with Metal Detox mask.
 

AQUA / WATER / EAU • CETEAR L ALDOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUT ROSPERMUM PARKI BUTER / SHEA BUTTER • OLEIC ADD • CLENL ALDOHOL • 0000-GLUCOSIDE • SODIUM METABISULFTE • PAYRUM FRICRANCE • TOLUENE-25-DJAMINE •AMINOPHEVOL • ASPOREIC ACID • TETRASODIUM GLUTAMATE DIAC-ETATE • HYDROXYBENZOMORPHOLINE • XANTHAN GUM •HYDROXYETH 3,4-METH LE EDIOXVANLINE HOL • NLN-BIS(2-HYDRONIETHILH, PHENYLEMEDIAMINE SULFATE •SODUM HALLAONATE » THOGLYCERN • CITRIC)

Individual shades vary, please see package for details.
 

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from Impressive color 5.8 was rich and beautiful. Consistency was smooth and Perfect for flawless application. The product gave me great results!
Date published: 2025-01-07
Rated 5 out of 5 by from Amazing results! This was my first time trying out the dia color and I absolutely loved how easy it was to use and it took the guesswork out of the coloring. I loved the consistency of this product and how it doesn’t drip from the hair like other brands with liquid Demi permanents. This product leaves the hair looking so smooth and shiny. I received these products in exchange for my honest opinion.
Date published: 2025-01-07
Rated 5 out of 5 by from Would convince other stylist to switch lines I've always loved Dia Lights, the line itself it extremely easy to measure so you are not going over grams or budget, the application is seamless and results are to die for!!!!! The variation of the levels are readily available and the tones come out almost to the T!!!
Date published: 2025-01-06
Rated 5 out of 5 by from Amazing The best Demi perm color. It makes the hair so shiny and conditioned!
Date published: 2025-01-06
Rated 4 out of 5 by from Lovely! Easy to use, true to color and perfect consistency. I didn’t love the strong smell but it was tolerable for the desired outcome. Would recommend!
Date published: 2025-01-06
Rated 5 out of 5 by from Great color This is a very nice color. It applies great and turns out as expected.
Date published: 2025-01-03
Rated 5 out of 5 by from Dreamy I absolutely loved the results from this color line! Not only is the outcome unimaginably gorgeous, The consistency of the product is a dream to work with. You can literally measure it to a T so you get the most bang for your buck as a stylist. If you haven’t tried, run and grab it now!
Date published: 2025-01-03
Rated 4 out of 5 by from Nice rich color I normally use a liquid gel Demi so the consitancy was different, using this but the color had great richness and depth. Decent grey coverage.
Date published: 2025-01-03
Rated 4 out of 5 by from Offers cute coppers It is a great color and my client enjoyed the 6 copper color that they offer. It’s very close to the cowboy copper. One thing that my client did complain about is the smell of the color, saying it was super strong.
Date published: 2025-01-03
Rated 4 out of 5 by from Would purchase This product was very easy to use, however I did feel like the smell was very strong! The color is beautiful and very true to tone.
Date published: 2025-01-03
Rated 5 out of 5 by from Really enjoyed using this color I really enjoy the creamy consistency and low odor of this product! The finished look is a very shiny, natural looking hair color. I also enjoy the 1:1.5 mixing ratio because it helps the product go farther which is so important in a time where costs are always rising for our supplies in this industry
Date published: 2025-01-02
Rated 4 out of 5 by from It's nice The color is pretty nice and works nicely. I just wouldn't say it was more than a lot of the other color lines I've used. Price point is a little high but it has pretty good coverage so I can see why people would like it a lot.
Date published: 2025-01-02
Rated 5 out of 5 by from Great product Product mixes well and applies nicely. Great coverage.
Date published: 2025-01-02
Rated 5 out of 5 by from Dia’s a great line if you don’t want a liquid demi A beautiful Demi line that is true to color and while can be thinner to some compared to other lines it has a smooth creamy consistency.
Date published: 2025-01-02
Rated 5 out of 5 by from Great pigmented coverage! I love the consistency of this product and the color was very pigmented for great coverage
Date published: 2025-01-02
Rated 5 out of 5 by from Great Demi color I received the 6N and 6G as a promotion to try. I like how creamy it is and the shine it leaves is amazing! It blends well and is easy to mix. It also doesn't have a strong smell and my client enjoyed the coverage it gave. If I decided to change lines of a demi, this would definitely be the one I would consider a move to. I currently enjoy my current line and know it so well, it would be hard to transition at this point.
Date published: 2025-01-02
Rated 3 out of 5 by from It's ok Definitely has a learning curve. I felt the 6.0 wass very ashy. I love the shine it produces though. I'll give it another chance.
Date published: 2025-01-01
Rated 4 out of 5 by from Pretty and smooth I tried this and it’s pretty similar to color touch
Date published: 2025-01-01
Rated 4 out of 5 by from 8/10 I thought the color was easy to apply and had a low odor. Color came out beautiful, I would definitely recommend this color line
Date published: 2025-01-01
Rated 5 out of 5 by from Great coverage without being permanent Used this for a Demi color on a client unsure on going darker and it covered old blonde great.
Date published: 2025-01-01
Rated 5 out of 5 by from Really Good Blondes [Employee of saloncentric] Great coverage! Really like the creamy consistency and processing time.
Date published: 2024-12-31
Rated 4 out of 5 by from I really like this! Very nice consistency, very shiny, somewhat thick but covers very well. I love the shine!
Date published: 2024-12-30
Rated 4 out of 5 by from Great color Lovely shade and great staying power and vibrance. Not as great for Grey coverage as I have a bit at the temples
Date published: 2024-12-30
Rated 5 out of 5 by from Great color Great product really love the consistency when applying. beautiful results highly recommend
Date published: 2024-12-29
Rated 5 out of 5 by from Highly recommend Amazing color! Great grey blending! Long lasting color & adds alot of shine! Highly recommend this to all my clients looking to blend their greys!
Date published: 2024-12-28
Rated 4 out of 5 by from Nice Demi option Coverage and shine was beautiful. Nice creamy consistency but I do prefer liquid for Demi's. Overall nice color
Date published: 2024-12-28
Rated 5 out of 5 by from Good The consistency is good and creamy and go on great. This worked just as good as the line I currently use and I would recommend the product.
Date published: 2024-12-28
Rated 5 out of 5 by from Consistent Received 6N and 6G as a promotion. Love this color and the developer, it really does blend Grey's amazing.
Date published: 2024-12-27
Rated 5 out of 5 by from Good I like the outcome this color gives but it took me a little while to get used to how thin the consistemcy is
Date published: 2024-12-27
Rated 3 out of 5 by from Good overall product. I only gave the product a 3 star because I prefer liquid demi. The results i achieved were beautiful but I think I'll stick to liquids.
Date published: 2024-12-27
  • y_2026, m_6, d_10, h_10
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_5, bvpage2n
  • co_hasreviews, tv_69, tr_280
  • loc_en_US, sid_loreal-professionnel-dia-color-demi-permanent, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
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