Dia color: Alkaline Demi-Permanent Haircolor

Dia color: Alkaline Demi-Permanent Haircolor is rated 4.6 out of 5 by 349.
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
    #P2613500
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What It Is

Dia color is an ammonia-free alkaline demi-permanent haircolor designed to refresh, cover grey (up to 70%), and add shine.  

What It Does

• Up to 70% grey coverage with Melanin Gap Filler Technology. 

• Lifts up to 1.5 levels. 

• Provides up to 6 weeks of glossy color and 2x shine*. 

• Conditions hair with Shea butter, glycerin, and hyaluronic acid. 

• Offers 40 intermixable shades across ten tonal families. 

 

* vs. unwashed hair.

What Else You Need to Know

● 1:1.5 mixing ratio. 

● 20-minute processing time. 

● 60ml tube size  

● 92% naturally derived formula**. 

● Fully intermixable with Dia Richesse. 

 

** We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state. 

Preparation
•    1 to 1.5 mixing ratio. 
•    1 tube (2 oz.) to 3 oz. DIActivateur Developer.
•    Mix Dia color with DIActivateur Developer 6, 9, or 15-volume depending on the desired intensity of the result.

 

Application
•    20 min development time starts at end of application.

 

Rinsing
•    When development time is complete, thoroughly rinse from the hair and shampoo with Metal Detox and pro guarantee your color result. Follow with Metal Detox mask.
 

AQUA / WATER / EAU • CETEAR L ALDOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUT ROSPERMUM PARKI BUTER / SHEA BUTTER • OLEIC ADD • CLENL ALDOHOL • 0000-GLUCOSIDE • SODIUM METABISULFTE • PAYRUM FRICRANCE • TOLUENE-25-DJAMINE •AMINOPHEVOL • ASPOREIC ACID • TETRASODIUM GLUTAMATE DIAC-ETATE • HYDROXYBENZOMORPHOLINE • XANTHAN GUM •HYDROXYETH 3,4-METH LE EDIOXVANLINE HOL • NLN-BIS(2-HYDRONIETHILH, PHENYLEMEDIAMINE SULFATE •SODUM HALLAONATE » THOGLYCERN • CITRIC)

Individual shades vary, please see package for details.
 

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 4 out of 5 by from Good color I used this to color hair that is about 25% grey hair. Colored the grey pretty well with good amount of shine.
Date published: 2024-03-14
Rated 5 out of 5 by from Love this! This may become a new line for me!!! The color is amazing!!! Very easy to mix and use and the results are amazing!! Lots of shine
Date published: 2024-03-13
Rated 5 out of 5 by from L'OEAL DIA is fantastic I love the coverage ! One of the most natural looking demi colors that I've tried! Leaves hair feeling soft and shiny.
Date published: 2024-03-13
Rated 4 out of 5 by from Beautiful color Great results! Excellent coverage and left the hair extremely healthy with a great gloss effect!
Date published: 2024-03-12
Rated 5 out of 5 by from Love! Loveddddd this color. I felt the hair was much more shiny after using this color. I used this on a client who was about 70% grey & felt it cover great. The 20 minute processing time was a game changer. Saves time on my day!
Date published: 2024-03-12
Rated 5 out of 5 by from Beautiful color The color came out perfect it was very shiny and made the hair feel so healthy. I will be buying again, and the tone was exactly what was supposed to be not brassy or pulled too warm or too ashy it was perfect.
Date published: 2024-03-12
Rated 5 out of 5 by from Beautiful color The color came out beautifully on my client. She's had so many compliments on how shiny her hair looks as well. Loves the color, and everything !
Date published: 2024-03-12
Rated 2 out of 5 by from Interesting I really didnt feel like it is any different then any other color lit there
Date published: 2024-03-12
Rated 4 out of 5 by from Dia color Demi color 6N Smells good. Consistency was nice. Used on a teenager going from heavy highlights back to natural color. Filled hair first, however the 6N was not as dark as expected. Left to process extra 5min but didn't get darker. Hair did feel soft after.
Date published: 2024-03-12
Rated 5 out of 5 by from Wonderfully versatile product! Deposits tons of dimension and shine while providing fabulous grey coverage on clients with less than 70% grey. I used 8N on a client with 95% grey in the front and it actually blended nicely with the rest of her hair. 20 minutes to process is a big plus as well!
Date published: 2024-03-12
Rated 5 out of 5 by from I would throw it in the bag for sure I used it on a previous blonde for a darker look. Absolutely beautiful shine.
Date published: 2024-03-12
Rated 5 out of 5 by from Great I really like the texture of this color. I like that this demo will cover 70% of gray that's pretty awesome and that it's 20 minutes.
Date published: 2024-03-11
Rated 5 out of 5 by from Beautiful color Beautiful color and beautiful shine loved receiving this and getting to try this awesome line
Date published: 2024-03-11
Rated 5 out of 5 by from Beautiful! L'Oreal Professional Dia Color Fundamental 8/8N Light Blonde has good grey coverage. The shine the color adds in incredible.with only 20 minutes of processing time and 6 weeks of coverage you can't go wrong with this color line. I will continue to use this product and recommend it to others.
Date published: 2024-03-11
Rated 5 out of 5 by from Loved Used this color on a client to blend in grey worked like a charm it also left her hair soft and shiny as well
Date published: 2024-03-11
Rated 4 out of 5 by from Beautiful color!!! I tried this product on myself and it gave me a beautiful, neutral glossy brown. I'm a level 6N but it put life back in to my hair. Application was clean, super easy to rinse out. Would definitely recommend.
Date published: 2024-03-09
Rated 5 out of 5 by from Amazing gray coverage! Love this product! It applies very easily, has great coverage and doesn't have a strong undertone, very neutral. Great shine also!
Date published: 2024-03-08
Rated 5 out of 5 by from Perfect for a root touch up It was almost an exact match for my natural color to do a root touch up. It was slightly darker than I expected and wasn't 100% gray coverage but overall highly impressed for a a quick 20 minute processing time. Definitely worth it!
Date published: 2024-03-08
Rated 5 out of 5 by from love i really loved this product! color was true to tone and made the hair very glossy
Date published: 2024-03-08
Rated 5 out of 5 by from High quality product Very nice blend. I used as a toner. Soft shiny color. I don't love the 20 minute processing time but it's worth it. Smooth consistency.
Date published: 2024-03-08
Rated 5 out of 5 by from Great product Love this for low maintenance grey coverage in between foils or all over on beginning to cover greys ease into color leaves hair feeling great too !
Date published: 2024-03-08
Rated 4 out of 5 by from It was good I liked the 20min development time. My client said her scalp did itch after 5min of applying it. But she said it didn't hurt. It is a true 6N and not being too warm either. It looks very dark when it's developing though but didn't affect the color. The shine was decent but it wasn't as shiny as a different color line I use. Overall it did it's job an it did cover grey.
Date published: 2024-03-08
Rated 5 out of 5 by from Great color Super creamy and easy to apply. Turned out beautifully
Date published: 2024-03-08
Rated 3 out of 5 by from Blend I use permanent color, usually always, and just change up the developer. I like this because it has low ammonia and a lot of shine.
Date published: 2024-03-08
Rated 5 out of 5 by from Beautiful color I got this for free in exchange for my review. This color was beautiful, so shiny, so healthy, great grey coverage. I left it on 5 minutes longer than instructed and it covered the greys beautifully.
Date published: 2024-03-08
Rated 5 out of 5 by from 10/10 Great coverage for demi, shinyyyyy & love the consistencg
Date published: 2024-03-08
Rated 5 out of 5 by from Awesome grey blending Used this on my 30% grey client as a base with foil highlights and it blended beautifully! Love the quick processing and the fragrance. Leaves the hair super shiny!
Date published: 2024-03-07
Rated 5 out of 5 by from Great color line Tried this on a client of mine the other day with some gray, just for some quick low lighting between foils. Processed nice and easy. Application was creamy and I like that it's 1:1.5 ratio. Will definitely use again
Date published: 2024-03-07
Rated 5 out of 5 by from Nice color Hair shine and smooth after colored. Very beautiful tone.
Date published: 2024-03-06
Rated 5 out of 5 by from Great Did and amazing coverage, and had the perfect color shade
Date published: 2024-03-06
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