DIA
Dia color: Alkaline Demi-Permanent Haircolor

Dia color: Alkaline Demi-Permanent Haircolor is rated 4.6 out of 5 by 141.
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
    #P2616000
  • Dia color: Alkaline Demi-Permanent Haircolor
    #P2615200
  • Dia color: Alkaline Demi-Permanent Haircolor
    #P2615700
  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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  • Dia color: Alkaline Demi-Permanent Haircolor
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What It Is

Your favorite ammonia-free alkaline demi permanent, Dia Richesse, reimaged to new Dia color.

 

What's the Same?
•    Up to 70% grey coverage.
•    Up to 1.5 levels of lift. 
•    1 to 1.5 mixing ratio.
•    20-minute processing time. 

 

What’s New? 
•    + 20% larger tube - now 60 ml / 2 oz.
•    High visibility for every reflect.
•    Up to 6 weeks of gloss color, 2x shine.*

What It Does

•    Up to 70% grey coverage. With Melanin Gap Filler Technology to fill gaps from lost melanin by reinjecting color inside the fiber. No ammonia.


•    Up to 92% natural origin formula.**


•    Lifts up to 1.5 levels.


•    Dia color's 40 shades are categorized into one of ten true-to-tone tonal families and are fully intermixable (with Dia Richesse as well) allowing you to deliver endless color possibilities. 


•    Formulated with Shea butter, Glycerin, and Hyaluronic acid for conditioning. 
 
 

What Else You Need to Know

*vs. unwashed hair. 

**We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state.

 

•    Dia color and Dia Richesse are completely intermixable. 

 

Preparation
•    1 to 1.5 mixing ratio. 
•    1 tube (2 oz.) to 3 oz. DIActivateur Developer.
•    Mix Dia color with DIActivateur Developer 6, 9, or 15-volume depending on the desired intensity of the result.

 

Application
•    20 min development time starts at end of application.

 

Rinsing
•    When development time is complete, thoroughly rinse from the hair and shampoo with Metal Detox and pro guarantee your color result. Follow with Metal Detox mask.
 

AQUA / WATER / EAU • CETEAR L ALDOHOL • ETHANOLAMINE • GLYCERIN • PROPANEDIOL • BUT ROSPERMUM PARKI BUTER / SHEA BUTTER • OLEIC ADD • CLENL ALDOHOL • 0000-GLUCOSIDE • SODIUM METABISULFTE • PAYRUM FRICRANCE • TOLUENE-25-DJAMINE •AMINOPHEVOL • ASPOREIC ACID • TETRASODIUM GLUTAMATE DIAC-ETATE • HYDROXYBENZOMORPHOLINE • XANTHAN GUM •HYDROXYETH 3,4-METH LE EDIOXVANLINE HOL • NLN-BIS(2-HYDRONIETHILH, PHENYLEMEDIAMINE SULFATE •SODUM HALLAONATE » THOGLYCERN • CITRIC)

Individual shades vary, please see package for details.
 

Rated 3 out of 5 by from drab and cool I’ve used the old dia richess for 20 years. I’m really sad about this change because the colors are so different. The colors are more cool and drab, which makes it hard to know how to formulate without trial and error. Client did get a little irritation on the neck area when she never got irritation from richess before :(
Date published: 2024-06-11
Rated 5 out of 5 by from So much better than Richesse Love the new dia color compared to dia richesse. Way less “runny.” Easier to apply.
Date published: 2024-05-15
Rated 1 out of 5 by from change for the worse used to get great results for naturally blending gray with the old dia richesse. The new version seems to darken the base more and not cover . Very disappointed!
Date published: 2024-05-09
Rated 4 out of 5 by from Results were great The consistency of the color was nice not too runny.
Date published: 2024-04-25
Rated 5 out of 5 by from LOVE IT Love the new formula for Dia color- rich and shiny!
Date published: 2024-04-17
Rated 5 out of 5 by from Love the results. Love the results using this color. The consistency of the color is great for all applications - root smudge, toning and low lighting. Hair feels greats and looks shiny.
Date published: 2024-04-03
Rated 3 out of 5 by from Probably not Not my favorite L'Oréal just isn't like it used to be
Date published: 2024-04-03
Rated 4 out of 5 by from Great coverage for Grey I love that this is a mostly natural ingredients and that it leaves the hair in great health after use also the grey coverage was superb. If the color would have been a darker brown I would have definitely used it on myself and not my client lol.
Date published: 2024-04-02
  • y_2024, m_6, d_21, h_3
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.42
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  • loc_en_US, sid_loreal-professionnel-dia-color-demi-permanent, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
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