L'Oréal Professionnel
Serie Expert
Blondifier Shampoo

Blondifier Shampoo is rated 4.7 out of 5 by 107.
  • y_2026, m_6, d_15, h_12
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_3, bvpage2n
  • co_hasreviews, tv_18, tr_89
  • loc_en_US, sid_loreal-professionnel-blondifier-shampoo, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 88ms
  • reviews, product
Blondifier Shampoo
Preview image 1 of Blondifier Shampoo
Preview image 2 of Blondifier Shampoo
Preview image 3 of Blondifier Shampoo
Preview image 4 of Blondifier Shampoo
Preview image 5 of Blondifier Shampoo
Preview image 6 of Blondifier Shampoo
Select Size
Available options to select
50.7 oz.
#E3567603
Auto Replenish:
FREE SHIPPING OVER $50 & EARN 100 PROREWARDS POINTS
  • Choose your frequency. Skip or cancel anytime.
  • Free shipping over $50* & 100 ProRewards Points++ on all recurring orders.
  • Select auto-delivery in cart.
  • Exclusions apply.
Learn More
Purchase Options
Find in-store availability
saloncentric credit card take charge Learn More

What It Is

An illuminating and restoring shampoo for highlighted and color-treated blonde hair.

What It Does

• Illuminates and restores blonde hair.

• Combats brassiness and warmth.

• Provides protection, softness, and shine.

What Else You Need to Know

• Formulated with polyphenols which is contained in the acai berry extract. This helps to provide nourishment and help smooth damaged hair.

• The shampoo gently cleanses the hair and emphasizes multidimensional shine of blonde hair.

Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat process if necessary.

• AQUA / WATER • SODIUM LAURETH SULFATE • COCO-BETAINE • SODIUMCHLORIDE • LAURETH-5 CARBOXYLIC ACID • COCAMIDE MIPA • AMODIMETHICONE • SODIUM BENZOATE • SODIUM HYDROXIDE • CITRIC ACID • HEXYLENE GLYCOL • POLYQUATERNIUM-7 • PEG-55PROPYLENE GLYCOL OLEATE • PROPYLENE GLYCOL • PEG-60 HYDROGENATED CASTOR OIL • SALICYLIC ACID • TOCOPHERYL ACETATE • PANTHENOL • ETHYLHEXYL METHOXYCINNAMATE • LINALOOL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • MAGNESIUM SULFATE • BENZYLALCOHOL •EUTERPE OLERACEA FRUIT EXTRACT • MALTODEXTRIN • BHT • CI 19140 / YELLOW 5 • CI 14700 / RED 4 • PARFUM / FRAGRANCE.C220736/1.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 5 out of 5 by from L'Oreal Professionnel Blondifier Shampoo Brassy Ha L'Oreal Professionnel Blondifier Shampoo for Brassy Hair was fantastic! Lathers great! Smells great! Leaves it soft and shinny
Date published: 2021-12-29
Rated 5 out of 5 by from Gentle but powerful cleansing I've been hunting high and low for a replacement for my usual blonde care and I've finally found it! Hair is soft and so manageable it's amazing! the shine this shampoo gives is also amazing as well!
Date published: 2021-12-28
Rated 4 out of 5 by from Solid purple shampoo for blonde hair The L'Oreal Professionnel Blondifier Shampoo works good at combating brassiness in blonde hair. I noticed a difference after just one use. My hair felt soft and looked less brassiness without looking dull which can sometimes be the case with purple shampoos. I liked that it applied fairly easily and didn't make a mess all over my shower walls like some other purple shampoos do. I would recommend this to anyone who has brassy hair.
Date published: 2021-12-28
Rated 5 out of 5 by from Great shampoo I am a buzz agent and was sent this product for my opinion. I am a lisenced cosmetologist for over 17 years. I used these products over the last 2 weeks on myself so I could give an honest review. I have level 10 highlights throughout my hair and this products made my hair feel smooth and helped the integrity of my hair since starting to use these products. I use the shampoo and conditioner every other day when I wash my hair. Once a week I use the silver conditioner which has a blue pigment and helps take the brassy look out of my highlights. The smell of the conditioner is nice and not over powering. The shampoo lathes nicely and cleans the hair well. I would buy this product again and I do recommend it.
Date published: 2021-12-28
Rated 2 out of 5 by from So so I'm not quite sure it really helped with any damage in blonde hair but it does smell good and left the hair feeling soft.
Date published: 2021-12-27
Rated 4 out of 5 by from L'Oreal Professional Blondifer Shampoo The shampoo was great. After shampooing, the hair felt super clean without feeling like it was going to be hard to manage.
Date published: 2021-12-27
Rated 5 out of 5 by from Clean shampoo Shampoo is not tinted. But works great and hair feels soft.
Date published: 2021-12-27
Rated 5 out of 5 by from Anazing! Love this shampoo! So pigmented to help cancel out those unwanted brassy tones! The scent is amazing! I'm definitely hooked on this line!
Date published: 2021-12-26
Rated 5 out of 5 by from Great shampoo Recently went lighter and this shampoo has been great for my hair. It makes my hair so shiny and soft
Date published: 2021-12-26
Rated 5 out of 5 by from Love it!! Felt the difference in softness and it definitely brightens up grey and highlighted hair
Date published: 2021-12-25
Rated 5 out of 5 by from Nice light fresh shampoo One of my favorite things about this shampoo is that it is clear, unlike most shampoos for blondes is purple and stains your hands and fingernails. I normally only wash my hair twice a week so i usually do one wash and then the second I actually get the lather that I like. I am not sure if it is necessary to wash twice but I never feel it's clean without a lather. It has a nice light scent that wasn't too overpowering. My hair is hilighted and I have hard water so it can tend to look dingy at times. I found that it added a brightness without looking grey like some of the others can.
Date published: 2021-12-25
Rated 5 out of 5 by from Blondifier Left hair shiny and moisturized. I love this for any type of lightening services.
Date published: 2021-12-25
Rated 5 out of 5 by from LOVE! This shampoo (and conditioner) makes my dry damaged blonde hair so soft and bouncy. My hair is naturally dark and curly, I lighten with a highlift then have it highlighted. After using this line my hair looks brighter and feels amazing! This shampoo makes my hair feel clean without over drying. I love the scent, it is a light sweet scent similar to L'oreal's vitamino color care in the pink packaging.
Date published: 2021-12-25
Rated 5 out of 5 by from Love the shampoo Blondifier can benefit lots of hair types and works so well for blondes or highlighted hair.
Date published: 2021-12-25
Rated 5 out of 5 by from Awesome shampoo The toning this shampoo does is wonderful. It's light weight and not super concentrated with color so you can use it daily for great results. My hair is so shiny from it
Date published: 2021-12-25
Rated 5 out of 5 by from Nice line Good shampoo I like that it's not heavily pigmented.
Date published: 2021-12-25
Rated 4 out of 5 by from Shampoo This shampoo is definitely reflective , I instantly seen a difference in my clients hair when I started shampooing ! A must
Date published: 2021-12-25
Rated 5 out of 5 by from Blonde Great shampoo, that helps keep the blonde maintained
Date published: 2021-12-25
Rated 5 out of 5 by from Favorite! I'm am totally in love with this line! Best shampoo/conditioner I have use. Does not over moisturize but my hair feels amazing!
Date published: 2021-12-25
Rated 5 out of 5 by from Amazing product. Love this purple shampoo! It smells great and is wonderful in comparison to other products I use in the salon. The plus about this, is that it doesnt leave the hair super dry compared to other blonde shampoos.
Date published: 2021-12-24
Rated 5 out of 5 by from Wow L'Oréal is really stepping up with their new line. So impressed with it all. Used to be a Redken girl. Definitely changing it up.
Date published: 2021-12-24
Rated 5 out of 5 by from Purple is perfect! This shampoo is the bomb, super pretty results. Perfect toned, soft. I already have picked up for retail. I could not be happier.
Date published: 2021-12-24
Rated 5 out of 5 by from No more yellow I love how this shampoo took out all of the yellow in my hair and made it ashy! Smells amazing too.
Date published: 2021-12-24
Rated 5 out of 5 by from Good shampoo Lathers nicely and has a nice scent, works will with my thin hair
Date published: 2021-12-24
Rated 5 out of 5 by from Amazing Shine! Personally and professionally I love this shampoo. It cleanses the scalp really well while still keeping the hair healthy and soft. It doesn't seem to take a lot to get your hair fully cleansed and once dry there is an amazing shine left on the hair!
Date published: 2021-12-23
Rated 3 out of 5 by from It's ok. I expected this shampoo to be purple or blue in color and it's not. It's clear so I don't know how it tones and with that being said, I don't think it toned that well. I have used more effective shampoo for toning. However this is still a quality shampoo. It smells great and lathers nicely.
Date published: 2021-12-23
Rated 5 out of 5 by from It works It actually makes my hair fee and look glossy. I like the smell too it isn't too strong. I would recommend this product
Date published: 2021-12-23
Rated 5 out of 5 by from Blondifier Shampoo I really like this shampoo a lot! It lathers up very nicely which makes cleansing the hair seem easier somehow! It smells very good and easily rinses out. I have used this on several clients with success but most noteably on a young girl that wanted more hilites but Mom said not this time. So I shampooed and conditioned her with these products and was literally amazed by how much it brightened her old hilites! She was very happy with the results!
Date published: 2021-12-21
Rated 5 out of 5 by from L'Oréal Shampoo Smells great! Cleansed the hair great as well. Would definitely recommend these products!
Date published: 2021-12-21
Rated 5 out of 5 by from Amazing This shampoo cleaned my dirty hair without feeling like it stripped it of moisture. Made it shiny and silky with the conditioner.
Date published: 2021-12-21
  • y_2026, m_6, d_15, h_12
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.46
  • cp_3, bvpage2n
  • co_hasreviews, tv_18, tr_89
  • loc_en_US, sid_loreal-professionnel-blondifier-shampoo, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 9ms
  • reviews, product