Joico LumiShine Demi-Permanent Liquid Color

Joico

LumiShine Demi-Permanent Liquid Color

LumiShine Demi-Permanent Liquid Color is rated 4.9 out of 5 by 39.

Deliver depth, dimension, and utterly predictable results with LumiShine Demi-Permanent Liquid Color Natural Series – the versatile, ammonia-free system that creates perfectly balanced, natural blonde and brunette results.

What It Does

• Delivers up to 2X the shine*

• 100% replenished and restrengthened hair**

• Ammonia-free, pH-balanced formula

• Ideal viscosity for drip-free bottle application

• Versatile formula—corrects, glazes, glosses, and blends gray

*vs. untreated damaged hair

**vs. haircolor without ArgiPlex

What Else You Need to Know

The nourishing protection of LumiShine’s Demi Liquid seals in moisture, softness, and out-of-this world shine for up to 30 shampoos – infusing each strand with stunning, vibrant dimension.

Perfect when:

• You want to refresh, gloss, or tone

• You want to blend gray

LumiShine Demi-Permanent Liquid Color uses:

• To refresh faded hair lengths

• To glaze or gloss prelightened hair

• To effectively blend gray on fine hair when no lift of natural base is desired

• Tone-on-tone coloring

How To

Mix: 1:1 (equal parts color and 5 Volume LumiShine Developer)

• Ideal viscosity for drip-free bottle application.

• Pour developer in bottle and add color.

• Place finger over bottle cap and shake to mix thoroughly

Processing time: 5 to 35 minutes depending on desired result. Process at room temperature or with heat.

Propylene Glycol, Water/Aqua/Eau, C12-15 Pareth-3, Laureth-23, Isopropyl Alcohol, Lauramide MEA, Cetrimonium Chloride, Oleic Acid, Acetamide MEA, Decyl Glucoside, Benzyl Alcohol, Arginine, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Sodium Chloride, Erythorbic Acid, Cocamidopropyl Betaine, Ethanolamine, Tetrasodium EDTA, Sodium Sulfite, Polyquaternium-53, Phosphoric Acid, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Coumarin, Fragrance/Parfum, 2-Methylresorcinol, p-Phenylenediamine, p-Aminophenol, m-Aminophenol, Resorcinol.

Return & Refund Policy

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Ratings & Reviews

Rated 5 out of 5 by Amber from Awesome First time using Joico and was very pleased with true to tone color results

Date published: 2025-12-03

Rated 5 out of 5 by Mkh23 from Love this product! Love this product! My color looks so shiny and even!

Date published: 2025-10-13

Rated 5 out of 5 by Kayy from Oh absolutely ✨ Joico is amazing ! They have so many shades . This one is a particular favorite for my Half half color block

Date published: 2025-09-19

Rated 5 out of 5 by Mars from 10/10 Favorite Demi’s! Leaves hair soft and shiny. True to color

Date published: 2025-08-26

Rated 5 out of 5 by RF26 from Cost efficient and great quality Glad to have additional options for liquid Demi’s and these have not disappointed. Love the frequent sales and cost efficiency when so much is increasing so fast.

Date published: 2025-08-16

Rated 3 out of 5 by Maddie from Eh I honestly felt like the ash shades didn’t do anything to the hair. Their warmer shades are gorgeous though.

Date published: 2025-08-03

Rated 5 out of 5 by shelbs from Better than Shades I have been a shades girl since I’ve been doing hair, but have always used the Lumishine permanent color. I’ve started using these in place of shades and have found the hair to be shinier and healthier. I’m so glad I made the switch!!

Date published: 2025-07-23

Rated 5 out of 5 by Kjwiggs from Best demi This is my favorite demi permanent color. I have used it on myself for years now. I use it to get the natural ginger hair color I love. The fade out is great without any hard lines of demarcation. Truly a beautiful fade out. I get several shades of ginger copper color as it's fading and I love all of them!

Date published: 2025-06-29