Defy Damage Protective Shampoo

Defy Damage Protective Shampoo is rated 4.6 out of 5 by 22.
  • y_2026, m_4, d_20, h_8
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.43
  • cp_1, bvpage1
  • co_hasreviews, tv_13, tr_9
  • loc_en_US, sid_joico-defy-protective-shampoo, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 5ms
  • reviews, product
Select Size
Available options to select
10.1 oz.
#PP073593
Auto Replenish:
FREE SHIPPING OVER $50 & EARN 100 PROREWARDS POINTS
  • Choose your frequency. Skip or cancel anytime.
  • Free shipping over $50* & 100 ProRewards Points++ on all recurring orders.
  • Select auto-delivery in cart.
  • Exclusions apply.
Learn More

What It Is

This unique daily bond-building shampoo actually protects hair from damage while it leaves strands clean, resilient, shiny, and strong.

Swiftly sloughs away buildup without stripping your vibrant, investment salon color.

What It Does

• Free of SLS/SLES Sulfates*

• Decadently rich lather for a luxurious cleansing experience

• Gently sloughs away dirt and debris without roughing up the hair cuticle

• Leaves hair soft, shiny, and healthy

 

*SLS/SLES Sulftates = Sodium Lauryl Sulfate/Sodium Laureth Sulfate

What Else You Need to Know

Joico’s Defy Damage Home Haircare System delivers protection from the ravaging effects of daily heat styling, UV exposure, and environmental pollution that leads to dry, dull, lackluster locks. This breakthrough, bond-strengthening collection transforms each strand into healthy hair you can instantly see and feel, providing the perfect daily and weekly regimen for dry, damaged hair.

Apply to wet hair. Lather and rinse thoroughly.

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Sodium Lauroamphoacetate, Lauryl Glucoside, Disodium Laureth Sulfosuccinate, Betaine, Phenoxyethanol, Sodium Lauryl Sulfoacetate, Dimethicone Propyl PG-Betaine, Arginine, Avena Sativa (Oat) Peptide, Phosphatidylcholine, Moringa Oleifera Seed Oil, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Arginine HCl, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Isostearamide MIPA, Polyquaternium-47, Citric Acid, Polyquaternium-7, Laureth-4, PEG-120 Methyl Glucose Dioleate, Dimethicone PEG-8 Meadowfoamate, PEG-4 Laurate, Quaternium-80, Methyl Gluceth-10, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Tetrasodium EDTA, Glyceryl Laurate, Tocopherol, Rosa Canina Fruit Oil, Dipropylene Glycol, C10-40 Isoalkylamidopropylethyldimonium Ethosulfate, Sodium Hydroxide, Benzoic Acid, Benzyl Alcohol, Dehydroacetic Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Sodium Benzoate, Iodopropynyl Butylcarbamate, Citronellol, Fragrance/Parfum.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 5 out of 5 by from Great shampoo Amazing shampoo leaves the hair feeling absolutely spectacular
Date published: 2026-01-06
Rated 5 out of 5 by from my Go To This is 100% my go to shampoo when I have clients with breakage. I also keep this on my retail shelf and I sell out every time
Date published: 2025-12-14
Rated 5 out of 5 by from Love it! I don’t think this has really made my hair feel any better or stopped breakage, but I love the lather and the smell and it doesn’t weight down my baby fine frog hair which is hard to find. Even without delivering meaningful results regarding damage, I’d keep using this just based on smell and overall experience. Not hard to rinse out, weightless, and you can smell it in your hair all day long.
Date published: 2025-11-08
Rated 5 out of 5 by from This shampoo is a game-changer for my color-treated and frequently styled hair. From the first wash, I noticed a significant difference in the texture and overall health of my hair.
Date published: 2025-10-23
Rated 5 out of 5 by from 10/10 Best shampoo. Smells great, and makes hair instantly feel and look hydrated and shiny.
Date published: 2025-08-26
Rated 5 out of 5 by from Great shampoo I love this shampoo and can't say enough good things. It smells great too!
Date published: 2025-01-29
Rated 5 out of 5 by from love this shampoo I absolutely love this shampoo, the smell lasts forever. seriously protects my hair, plus having fine hair it doesn't weigh it down
Date published: 2024-11-12
Rated 5 out of 5 by from AMAZING stuff! This shampoo is absolutely amazing on every head of hair I’ve used it on, including my 5 year old daughter! It does exactly what the product says it does. By just using this shampoo and conditioner set, and a light leave in spray, I can perform any style with any service and the hair is protected and strengthened. Holy grail!
Date published: 2024-06-14
  • y_2026, m_4, d_20, h_8
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.43
  • cp_1, bvpage1
  • co_hasreviews, tv_13, tr_9
  • loc_en_US, sid_joico-defy-protective-shampoo, prod, sort_[SortEntry(order=SUBMISSION_TIME, direction=DESCENDING)]
  • clientName_saloncentric
  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 5ms
  • reviews, product