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After introducing her Brazilian hair straightening products to the U.S., Nadine transformed her brand into a multi-million dollar enterprise.
Learning to love and be patient with her hair inspired Jazmin to start her journey in educating and guiding other people to do the same.
Mireya’s journey from a Chicago hair salon, influenced by her Mexican immigrant parents, to a global brand is a testament to entrepreneurship and creativity.
TONI AND MEI-LON JIMENEZ
Chica Beauty
Hola! We are Toni & Mei-Lon Jimenez, the visionary Latina sisters and driving force behind Chica Beauty! Motivated by our passion to address the lack of representation in the beauty industry, we embarked on a mission to redefine beauty standards. Determined to make a difference, we founded Chica Beauty to fill this void and champion diversity. We saw a gap in the beauty industry that overlooked our “on the go” lifestyle and failed to represent women that looked like us, so…we did something about it! #GETITCHICA
Since we launched, we have seen the impact we have had on our community, not only as a small business, but as Latina founders. We have embraced this new responsibility to be positive role models. This motivates us every day to succeed! We will continue to go “beyond beauty” and inspire and give back to our community.
MATTHEW J. SÁNCHEZ
Matteo Parfums
MATTEO PARFUMS is a green science-based, fine fragrance company backed by neurochemical research. We’re shattering conventions in the antiquated fragrance industry through community empowerment, championing inclusivity and accessibility, and demystifying the opaque industry for more minority perfumers and fragrance owners to enter the scene. I’m Matthew J. Sánchez, America's youngest Latino male perfumer, and I’m the founder and perfumer of MATTEO PARFUMS.
Through storytelling and the mindful use of unique, clean, luxury ingredients, MATTEO PARFUMS celebrates multicultural heritages with longer-lasting formulations created with mood-elevating properties based in green chemistry. Encouraging Latinos and people of color to pursue STEM careers, like fragrance and cosmetic sciences, MATTEO PARFUMS offers educational and entrepreneurial workshops, events, and mentorship, to increase representation and promote mental health, well-being, and creativity through scent creation. With less than 2% of perfumers being people of color, our visibility and mentorship is cultivating the next generation of diverse fragrance creators.
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