Hispanic Heritage Month

Mega Sale. 20% OFF Brands & Color and 50% Off Door Dazzlers. *Restrictions & exclusions apply. Must purchase 12+ tubes. Mega Sale. 20% OFF Brands & Color and 50% Off Door Dazzlers. *Restrictions & exclusions apply. Must purchase 12+ tubes.

Celebrate Industry Leaders

Shop Our Hispanic Owned and Founded Brands


TONI AND MEI-LON JIMENEZ

Chica Beauty

Hola! We are Toni & Mei-Lon Jimenez, the visionary Latina sisters and driving force behind Chica Beauty! Motivated by our passion to address the lack of representation in the beauty industry, we embarked on a mission to redefine beauty standards. Determined to make a difference, we founded Chica Beauty to fill this void and champion diversity. We saw a gap in the beauty industry that overlooked our “on the go” lifestyle and failed to represent women that looked like us, so…we did something about it! #GETITCHICA


Since we launched, we have seen the impact we have had on our community, not only as a small business, but as Latina founders. We have embraced this new responsibility to be positive role models. This motivates us every day to succeed! We will continue to go “beyond beauty” and inspire and give back to our community.

Meet 2024 Inclusive Beauty Fund Grant Toni & Mei-Lon Jimenez
Meet 2024 Inclusive Beauty Fund Grant Recipient Matthew J. Sánchez


MATTHEW J. SÁNCHEZ

Matteo Parfums 

MATTEO PARFUMS is a green science-based, fine fragrance company backed by neurochemical research. We’re shattering conventions in the antiquated fragrance industry through community empowerment, championing inclusivity and accessibility, and demystifying the opaque industry for more minority perfumers and fragrance owners to enter the scene. I’m Matthew J. Sánchez, America's youngest Latino male perfumer, and I’m the founder and perfumer of MATTEO PARFUMS.


Through storytelling and the mindful use of unique, clean, luxury ingredients, MATTEO PARFUMS celebrates multicultural heritages with longer-lasting formulations created with mood-elevating properties based in green chemistry. Encouraging Latinos and people of color to pursue STEM careers, like fragrance and cosmetic sciences, MATTEO PARFUMS offers educational and entrepreneurial workshops, events, and mentorship, to increase representation and promote mental health, well-being, and creativity through scent creation. With less than 2% of perfumers being people of color, our visibility and mentorship is cultivating the next generation of diverse fragrance creators.

Learn A New Technique