Prima is rated 5.0 out of 5 by 6.
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1.5 in.
#PP083026

What It Is

This bigger size takes straightening to another level. Designed with distinct, thoughtful features that redefine ease of use and excellent performance, this is the one tool that can achieve every look you want.

What It Does

Outer housing heats up allowing you to straighten, wave, and curl-the perfect tool for any style. Stainless steel housing is lightweight and corrosion and warp resistant, Nano Titanium plates deliver highly efficent heat transfer and instantly smooth and shine.

What Else You Need to Know

5 LED heat temperature settings up to 465 F for all hair types. Ion generator produces millions of ions for frizzfree shine and less static electricity. 4 year limited warranty

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

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Rated 5 out of 5 by from love I love this straight iron! you can straighten or curl with it!
Date published: 2025-10-02
Rated 5 out of 5 by from Had for years I bought this a few years away, and I love curling my clients' hair. I have clients asking what I used because their hair stays curly.
Date published: 2024-06-18
Rated 5 out of 5 by from Best flat iron on the market Love this flat iron great results every time Used to curl and straighten
Date published: 2024-04-23
  • y_2026, m_4, d_18, h_8
  • bvseo_bulk, prod_bvrr, vn_bulk_3.0.43
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