amika
Normcore Signature Shampoo

Normcore Signature Shampoo is rated 4.6 out of 5 by 112.
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Normcore Signature Shampoo
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What It Is

Everyday shampoo for clean, hydrated and shiny hair.

What It Does

Basic? Sometimes it works for us. Like when it comes to shampoo. So we’ve made our signature formula a cocktail of vitamins and antioxidants that cleanses and hydrates for everyday use and gives hair balance, softness and shine. Bubbly lather leaves hair light and fresh. Super simply. And super well.

What Else You Need to Know

New Amika shampoo formula!

Wet hair and massage from roots to ends. Rinse and follow with Normcore Signature Conditioner or Soulfood Nourishing Mask.

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Stearate, Cocamidopropyl Hydroxysultaine, Cocamidoproylamine Oxide, Coconut Acid, Glycerin, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Sodium Isethionate, Hippophae Rhammnoides (Sea Buckthorn/Argousier) Fruit Extract, Phenoxyethanol, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Ethylhexylglycerin, Hexylene Glycol, Dimethylamidopropylamine, Citric Acid, Sodium Chloride, Fragrance/Parfum

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

Rated 3 out of 5 by from Amika shampoo I love Amika products, but the shampoo was not good for my hair. It made my hair feel oily and dirty and like I haven’t washed it in a while. I would definitely recommend it for people that have finer hair if you have thick care it kind of just has a lot of buildup and product in your hair that you don’t necessarily need in it.
Date published: 2026-05-01
Rated 5 out of 5 by from My go-to Amika product! I love the Normcore shampoo and conditioner. My hair always feels and smells amazing after I dry it and it’s not too heavy for my already thick hair.
Date published: 2026-04-28
Rated 5 out of 5 by from Great shampoo I needed a shampoo that cleaned my hair without stripping and making it feel like straw. But have color treated 2B wavy medium length hair that can run a little dry. That being said I needed something to make my hair feel clean without clarifying, my winter go to brands were weighing my hair down and I needed to change up. I’m really happy with my purchase, leaves my hair clean without feeling heavy or too aggressive, like the name implies “normal” oh and it smells good too.
Date published: 2026-04-27
Rated 4 out of 5 by from perfect for everyday I love that this shampoo cleanses without feeling dry!
Date published: 2026-04-20
Rated 5 out of 5 by from 10/10 This shampoo and conditioner has my hair healthy and it feels stronger after one wash. Amazing
Date published: 2026-04-18
Rated 5 out of 5 by from love love love! I love the way this makes my hair feel and the smell!
Date published: 2026-04-17
Rated 3 out of 5 by from Mixed feelings Smells greats, keeps my hair soft but over time my scalp became sooo dry.
Date published: 2026-01-19
Rated 3 out of 5 by from Smells great I love the smell but over time it started to dry out my hair
Date published: 2025-07-28
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