What It Is

Banish brass forever with The Perfect Blonde Purple Toning regimen from the brand that knows color! Utilizing a special dye to beautifully tone hair with no sulfates, this duo cleanses, softens and brightens blonde hair like never before. Perfect your blonde and kick brass every time you shampoo and condition.

What It Does

Eliminate brass and tone blondes while adding strength, shine and elasticity back into the hair with added keratin, wheat and silk amino acids.

What Else You Need to Know

• Dual ultra-violet dye system purifies and neutralizes unwanted yellow tones

• Optical brighteners protect and enhance blonde radiance

• Sulfate-free formula gently cleanses (one of the few available sulfate-free blonde shampoos)

• For anyone with blonde, silver or highlighted hair looking for a sulfate-free blonde shampoo option to keep their blonde beautiful and brass-free in-between salon visits.

After shampooing with The Perfect Blonde Shampoo, wring out hair and apply. Leave in 2-3 minutes and rinse thoroughly. Style as desired.

Water (Aqua/EAU), Cetearyl Alcohol, Behentrimonium Methosulfate, Quaternium-91, Cetrimonium Methosulfate, Dimethicone, Amodimethicone, Simmondsia Chinensis (Jojoba) Seed Extract, Equisetum Arvense Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Extract, Arnica Montana Flower Extract, Cocos Nucifera (Coconut) Oil / Gardenia Tahitensis Flower Extract, Keratin Amino Acids, Wheat Amino Acids, Silk Amino Acids, Hydrolyzed Keratin, Polyquaternium-7, Acetamide MEA, Fragrance (Parfum), Panthenol, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Ext. Violet 2 (CI 60730), Methylchloroisothiazolinone, Methylisothiazolinone.