What It Is
A shampoo for color-treated hair enriched in A-OX Complex, a protective cocktail of antioxidants and UV filters to help withstand the elements that fade color and shine.
What It Does
• Helps prolong color radiance through an antioxidant complex while adding instant shine and smoothness.
• Leaves colored hair soft and purified.
• Formulated with UV filters, color is protected.
What Else You Need to Know
Professional formula with Vitamin E + B5. The Vitamin E prevents fading and oxidization while the Vitamin B5 nourishes the hair fiber and prevents dryness.
Distribute evenly through wet hair and lather. Rinse thoroughly. Repeat process if necessary.
PRO TIP: If you color hair (or work with a colorist) regularly, this should be your go-to shampoo. The lightweight gel formula and aromatic smell create a sensual experience in and out of the salon. Trial at the backbar is key with this shampoo.
AQUA / WATER • SODIUM LAURETH SULFATE • COCO-BETAINE • DIMETHICONE • GLYCOL DISTEARATE • SODIUM CHLORIDE • PPG-5-CETETH-20 • SODIUM BENZOATE • SALICYLIC ACID • POLYQUATERNIUM-6 • CARBOMER • TOCOPHERYL ACETATE • PANTHENOL • ETHYLHEXYL METHOXYCINNAMATE • LINALOOL • BENZYL ALCOHOL • 2-OLEAMIDO-1,3-OCTADECANEDIOL • LIMONENE • NEOHESPERIDIN DIHYDROCHALCONE • SODIUM HYDROXIDE • CITRIC ACID • PARFUM / FRAGRANCE.
Rated 5 out of
5
by
DMD1 from
Great all around shampoo
This shampoo is good for everyone. Colored hair or virgin. It is light enough to use everyday. Adds shine and softness while maintaining body.
Date published: 2019-06-07
Rated 5 out of
5
by
Albano from
Best Everday Shampoo!
Ive been using this shampoo for many years. Way back when it first came out. Loreal has made some changes amd I feel like its gotten better! Very conditioning without leaving the hair too oily! Your hair shines and your color lasts forever!
Date published: 2019-03-14
Rated 5 out of
5
by
Becca from
One of the best Shampoo Ever!
My clients and I personally use this shampoo. I love the way it cleanse the scalp plus it also leaves my hair feeling amazing!
Date published: 2018-12-02
Rated 5 out of
5
by
Ms Skwerl from
Relief for beat up hair
Wonderful shampoo for beat up, colored and/or curly hair. Cleans without scouring, for better quality hair you can skip the conditioner too. The scent is wonderful (smells like BabyMagic)
Date published: 2018-07-05
Rated 5 out of
5
by
Allison from
Love this Shampoo!
The Vitamino Color AOX shampoo is a great shampoo for anyone! Curly, straight, thick or thin, it's a perfect everyday shampoo that nourishes and protects color. A little bit goes a long way and I love the smell.
Date published: 2018-06-27
Rated 5 out of
5
by
DrewThomas from
Shine
Love this makes hair soft light shiny and bouncu, great color preserving shampoo
Date published: 2018-03-16
Rated 5 out of
5
by
Blondie2 from
Clients requested shampoo
I keep the shampoo in stock because it keeps my clients happy and their color beautiful!
Date published: 2018-02-08
Rated 5 out of
5
by
Scmclane505 from
Awesome stuff
This shampoo is awesome along with the entire L’Oréal professional product line!
Date published: 2018-01-03
