Dia
DIA Richesse Hi-Visibility Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.

  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getAggregateRating, 20ms
  • reviews, product
  • bvseo-msg: Unsuccessful GET. status = '{0}', msg = {1};
Select Shade
List View Image View
  • DIA Richesse Hi-Visibility Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.
    #P1362100
Auto Replenish:
FREE SHIPPING OVER $50 & EARN 100 PROREWARDS POINTS
  • Choose your frequency. Skip or cancel anytime.
  • Free shipping over $50* & 100 ProRewards Points++ on all recurring orders.
  • Select auto-delivery in cart.
  • Exclusions apply.
Learn More

What It Is

DIA Richesse Hi-Visibility is a no-level demi-permanent color with a professional concentration of 3 direct dyes for high shine and visible tones.

What It Does

• High shine, visible tones

• Lifts up to 1.5 levels

• Use alone for the most tone

• Mix with DIA Richesse to enhance the tonal result

What Else You Need to Know

• Ammonia-free

• Crème formula for precision application and care for the hair

• For best results, use on base levels 4 and up

• Does not cover white

 

Customize with Hi-Visibility

• On Trend - create beautiful fashion shades

• Dimension for dark hair - shift the base and deposit a subtle reflect of color

• Tailor-made color - customize your DIA Richesse formulas with amazing tonal value

Developer Mixing Ratio Timing
9-Vol or 15-Vol DIActivateur Mix 1:1.5

  20 Min.

• Ammonia-free color

• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.

Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.

The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.

Click to see more details.

  • bvseo_sdk, dw_cartridge, 17.1.0, p_sdk_3.2.0
  • CLOUD, getReviews, 6ms
  • reviews, product
  • bvseo-msg: Unsuccessful GET. status = '{0}', msg = {1};