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/max=1000x1000 "DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.")
/max=550x550 "DIA Richesse Ammonia-Free Demi-Permanent Crème Haircolor 1.7 oz.")
• Covers up to 70% white
• Lifts up to 1.5 levels
• Deep, rich and reflective tones
• Exceptional softeness and shine
• Ammonia-free
• Crème formula for precision application and care for the hair
Our favorite services with DIA Richesse:
• Cover first greys
• Lowlight
• Refresh red & copper clients
| Service | Developer | Mixing Ratio | Timing |
|---|---|---|---|
| Virgin | 9-Vol or 15-Vol DIActivateur | Mix 1:1.5 |
20 Min. |
| Color Match/Refresh | 9-Vol DIActivateur | Mix 1:1.5 |
Up to 20 Min. |
|
Cover up to 30% White |
9-Vol DIActivateur | Mix 1:1.5 |
20 Min. |
| Cover up to 70% White | 15-Vol DIActivateur | Mix 1:1.5 |
20 Min. |
| Toning | 9-Vol DIActivateur | Mix 1:1.5 |
2-10 Min. |
|
Lift |
15-Vol DIActivateur | Mix 1:1.5 | 20 Min. |
| Lowlights | 9-Vol DIActivateur | Mix 1:1.5 | 20 Min. |
| DIA Metals | 9-Vol or 15-Vol DIActivateur | Mix 1:1.5 | Up to 20 Min. |
• Ammonia-free color
• Advanced Alkaline Technology - Alkaline color slightly opens the hair fiber allowing colorants to penetrate the cuticle and create beautiful color.
Purchases made in SalonCentric stores may be returned to any SalonCentric store. Purchases made through SalonCentric Customer Service, SalonCentric Business Partners, and SalonCentric.com orders Sold and Shipped by SalonCentric may be returned to a SalonCentric store; however, the return must not exceed $450 and must include the original receipt, packing slip, or invoice. For returns in-store of online orders, the refund will be credited back to the original payment method once the return has been processed. For SalonCentric.com Online Exclusive orders sold and shipped by third-party sellers, please see more details linked below for return steps.
The SalonCentric return policy does not currently apply to Kérastase & Shu Uemura purchases. Kérastase & Shu Uemura do not accept returns.
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